Of course, this may have something to do with the fact that wireless number portability is only two weeks away. Starting March 14th, the big providers (Bell, Rogers, Telus) will be forced to allow customers to change providers and carry their phone number with them.
All of this is only about five years behind the rest of the developed world, which has had unlimited plans and number portability for quite a while. Now many of them offer unlimited use regardless of provider.
Now all we have to do is get rid of those ridiculous three-year contracts most of them force us to sign.