The Gazette’s Roberto Rocha (who is now
giving free publicity to reviewing gadgets sent to him) made a vague statement about getting people involved in his reporting. Apparently the result is a new consumer rights segment called “Your Call Is Important To Us”.
It’s about time the Gazette gets back to reporting on customer service disasters. For that at least they deserve credit.
But his description of its innovativeness has me worried:
We say it’s innovative because it breaks the traditional paradigm of reporting. Rather than it being an in-house production of a reporter’s own research, it invites readers to take part in its creation.
His next paragraph basically sums up what this means:
We want you to help us write this series.
Perhaps I missed something in reading the blog post, but I don’t see anything innovative here. People providing newspapers with stories about how they got screwed over by The Man is hardly new. In fact, it’s how this stuff has been done for decades. There’s nothing “wiki” about it.
Unless the plan involves readers editing the stories collaboratively, I think it comes down to someone either misunderstanding what wiki is all about or overhyping a simple newspaper series by employing Web 2.0 buzzwords.
We’ll see which when the series is launched on Saturday.