Newspapers’ online video ventures are still lacking

The Globe has a video by Anastasia Tubanos about couples who do video podcasting. Of course, no such list would be complete without Rudy and Casey of Galacticast, who are interviewed in it.

The video is somewhat typical of the state of newspaper-produced video. Since they have no clue what they’re doing, and don’t want to spend any money building a web media infrastructure, they leave everything to the individual producer, from the credits to the music selection. Videos range in quality from atrocious cellphone-quality badly-framed talking heads to semi-professional packages with unnecessarily-long credits.

The quality of content, of course, is always more important than presentation. So I can forgive the tinny audio or inconsistent lighting, especially when producers don’t have sound or lighting technicians. But I can’t shake the feeling that this is all just a gimmick to them, that the newspapers are feeling around in the dark and hoping they can get by without knowing what they’re doing. And independent producers, without formal training or direction from editors and managers, are doing the same.

2 thoughts on “Newspapers’ online video ventures are still lacking

  1. Trevor

    Considering the video was essentially a mash-up of several couples’ video work, inconsistent framing is pretty expected when up to 4 different content producers are working remotely to contribute to the same project.

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  2. Fagstein Post author

    I can’t re-evaluate the video anymore since it’s “expired” (sigh), but I don’t know about that explanation. Hollywood movies are shot on location with different crews, TV series have different directors, but they manage to keep the look consistent.

    This isn’t about multiple people contributing to a project. It’s about multiple people contributing to a project that has no coordinating direction.

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