This week’s blog is Creative Generalist, which is about … uhh … stuff. … Ideas and stuff. Yeah. It’s kinda philosophical, but the general idea is that you need “generalists” to balance the “specialists” and see the big picture. I think. Steve Hardy, the author who also works for Andy Nulman‘s Airborne Entertainment (I think it’s a requirement that you be hyper-philosophical about marketing to work there) thinks I did a good job, so I guess I did.