After road work is done on Decarie Blvd. in Saint-Laurent, the borough is planning to start enforcing its by-laws on commercial signage. The law is pretty sensible, with a moderate restriction, a three-year grace period, and even some help funding new signs. That, plus the consultation and negotiation it went through with local business owners prior to enforcement makes it pretty ideal.
But the law has one additional restriction: No signs, posters or neon lights in windows. For most stores this is preferable to give it a more classy look, but what about dépanneurs?
Dépanneur window signage has gotten so ubiquitous in Quebec that the easiest way to spot them tends to be a hand-made sign in the window saying how cheap a case of Molson Dry beer is. (The linked article contains one such example.)
Can the Saint-Laurent borough really bring class to its corner stores? And what will that make them look like?