In an effort to fool reassure the public that their purchase of Standard Radio to create an even huger media megalopoly isn't a bad thing, Astral Media ran full-page newspaper ads this weekend:
The ad, which implies that Mix 96, CHOM FM and CJAD won't ... uhh ... change the logos they put on their baseball caps, I guess... includes this bit of hilarity:
... Please be assured of our commitment to continue providing the same great listening pleasure you have come to enjoy. Respect for our broadcast audience and the public in general is a core value of Astral Media...
I can only guess from this that Astral Media haven't actually listened to CHOM or Mix 96 for more than a few minutes.
(The fact that CHOM and Mix 96, two radio stations that should be competing directly, are controlled by the same owner, is an entirely different issue.)
[...] is part of an ad that appeared in The Gazette in November 2007, reassuring listeners after Standard Radio was purchased by Astral Media that their radio stations [...]