In one of those moments that marketing geeks wet their pants over, RDS apparently agreed in December to cut out the visual feed for 10 seconds of its Sports 30 recap of a Canadiens game, replacing it with an ad for the Quebec Foundation for the Blind which was mostly a black screen. The audio feed was left as is.
I can find no news coverage of this feat, nor anything from RDS, so I’ll just have to take the word of the marketing agency that this actually happened.
I suppose with all the product placement, pop-up ads and other junk that increasingly attacks our television viewing experience, something like this is inevitable. Let’s just hope this idea isn’t expanded to commercial advertising.