The Suburban’s Mike Cohen interviews ex-Mix 96 morning man Murray Sherriffs in his column this week (where he totally name-drops this blog), about Sherriffs’s departure from the station. It makes it pretty clear that it was the station’s decision to let him go:
When Mix announced in early December that it was being rebranded to Virgin 96 Radio, Sherriffs said he was called into the office of Bob Harris, vice-president of programming for Astral Radio’s three Montreal radio stations. After three and a half years of partnering with Cat Spencer and Lisa Player, while contributing to the most unique newscast in town, Sherriffs was told he was not a good fit for the new label.
“I was shocked,” he said, “but not surprised. This is radio after all. It was done very professionally and I have no hard feelings. Our ratings for the Mix morning show were very strong, especially with the new PPMs (Personal People Meters) so to be truthful I had felt kind of safe in my position.
As for what’s next, Cohen says Sherriffs isn’t rushing:
He finds his extended vacation very relaxing and spends most of his time making furniture. Soon, though, he will begin knocking on a few doors.
Cohen makes some offhand suggestions for where he might end up next. Unfortunately, this is about the worst time to try to get a job in just about any media, even for someone with a modest following like Sherriffs.
The article, unfortunately, can’t be linked to directly, but it’s part of the freely available online version of this week’s Suburban, starting on Page 4. It’s followed by a piece on The Monitor shutting down, which quotes people who used to work there.