Who needs press releases when you own the newspaper?

24 Heures, Feb. 20, 2009, Page 20

24 Heures, Feb. 20, 2009, Page 20

From Friday’s 24 Heures. Neither of these sound like news stories (even entertainment news stories), but when you remember that Quebecor owns 24 Heures and also owns TVA and Videotron, the advertorials make sense.

This, I can only assume, is what Quebecor wants to see in the Journal de Montréal.

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