Comments on: Ad placement is everything

By: Fagstein

Fagstein — Thu, 26 Feb 2009 17:24:35 +0000

Usually editorial and advertising are managed separately. The only people who see both together are the prepress people who combine the two and the press workers who put the plates on the presses. They concern themselves with technical aspects of the page, not whether the two might look awkward together.

It's a design flaw of the system which is designed to protect editorial from advertising and vice-versa.

By: Mr. Robertson

Mr. Robertson — Thu, 26 Feb 2009 07:01:54 +0000

I'm not too familiar with the process of designing a newspaper, but I would expect that someone would look everything over before it's sent to the presses?

By: DAVE ID

DAVE ID — Tue, 24 Feb 2009 13:39:40 +0000

Dude, when people buy ad-space in a paper they buy a specific page AND areas. And the lower-right corner of a paper is the most expensive because it's the first place the eyes look. They start from the lower-right and then pan to the upper-left corner before the reader begins scanning article titles, making the upper-left corner another expensive ad-space. The paper doesn't decide to just squeeze an add in there arbitrarily.

By: Fagstein

Fagstein — Tue, 24 Feb 2009 09:49:41 +0000

Who? And if (as is probably the case) it was unintended, why?

By: Mr. Robertson

Mr. Robertson — Tue, 24 Feb 2009 04:05:38 +0000

Somebody needs to get fired over this.

By: Jean Naimard

Jean Naimard — Mon, 23 Feb 2009 22:17:11 +0000

It is even funnier because, unlike with online ads which scan the page upon which they appear to select “proper” ads on it (you can breathe now), there is no artificial silicon intelligence to blame for the misstep, only good old natural human stupidity…

By: DAVE ID

DAVE ID — Mon, 23 Feb 2009 22:05:15 +0000

LOL :D Could only have been worse had been an had for wife-beater shirts.

But I'd like to point out that In May, 2007, researchers with the Centers for Disease Control reported on rates of self-reported violence among intimate partners using data from a 2001 study. Women reported committing one-sided attacks more than twice as often as men (70% versus 29%). (http://pn.psychiatryonline.org/cgi/content/full/42/15/31-a) Sadly that's rarely reported on. Granted men's attacks on women are often more injurious but still.