Comments on: Virgin Radio branding hasn’t helped CJFM’s ratings

By: chad

chad — Sat, 04 Apr 2009 22:11:32 +0000

I agree with Josh on this one so no offence to you Fagstein if you think Virgin Radio 96 is reminding you too much of a Toronto or American look alike on the face of Montreal.

By: Fagstein

Fagstein — Sun, 15 Mar 2009 08:29:23 +0000

You make a good point. I'm sure people will still listen to Seacrest. Being popular isn't the same as being good, and in the long term stuff like this hurts more than it helps.

By: Josh

Josh — Sun, 15 Mar 2009 02:27:38 +0000

I just mean this as a general comment. If the ratings are basically the same as they were before (and as you say, people only care about what kind of music they're playing), what's the incentive for local content? And why should anyone be listening to the many, many posts you've made pleading for radio stations (and other media too - but let's just stick to this for now) to stay local?

By: Fagstein

Fagstein — Sat, 14 Mar 2009 07:27:19 +0000

The weather/traffic stuff hasn't changed at all with the new branding. It would be interesting to see if the ratings for the evenings have changed since they replaced local programming with Ryan Seacrest.

By: Josh

Josh — Sat, 14 Mar 2009 01:05:20 +0000

So then, what's the incentive for any of them to maintain local DJs and weather and traffic personalities, etc. (as you're always getting on them about)?