If you aren’t up on the grassroots plan to “Save CHCH News”, the Toronto Star has a piece on a bold plan to reinvent the Hamilton station as a community television outlet again before it can be shut down.
There’s definite public support with Facebook groups and petitions to keep the station local, but the big question is whether ratings will drive enough local advertising to offset the costs of keeping such a station running. Local news, even when it’s popular, is almost always a loss leader, costing more in expenses than advertising surrounding it brings in. Making a station’s entire programming grid local content might be a recipe for quick bankruptcy.
Or it might be the most brilliant idea ever conceived.