Actually, it was a press conference to promote Pole Position, a pay-per-view reality show in which young women compete to see who is the best exotic dancer.
Needless to say, the media came. Rue Frontenac was there. (Great photos, somewhat sarcastic story) Metro was there. And 33mag. And 7 Jours. Le Soleil’s Richard Therrien came down from Quebec City. La Presse had (critical) columns from Nathalie Petrowski and Hugo Dumas. Cyberpresse was there with video.