Lying by stock photo

The Internet is making it a lot easier to spot stock photography being used for marketing purposes. Most of the time it’s not a big issue, unless you’re pretending that it’s something it’s not. Pretending that a beach in England is actually one in Alberta is a good example.

Their explnation:

“There’s no attempt to make people think that this is Alberta,” says Tom Olsen, the premier’s director of media relations. “There’s no attempt to mislead. That picture just fit the mood and tone of what we were trying to do.”

I mean, it’s part of a tourism marketing campaign for Alberta. And it has the word “Alberta” on it. But it would be silly to suggest that this was a picture of Alberta.

Just like it would be silly to suggest that a picture on the homepage of a Montreal radio station was of a Montrealer.

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