It’s one of the few special programs produced locally, and a key part of that whole “local TV matters” thing: every year in December, CFCF runs a 24-hour telethon to raise money for the Foundation for Research into Children’s Diseases called the Telethon of Stars. It’s been an annual tradition since 1977.
While originally in both languages on CFCF, the telethon was eventually split up with the French version airing on what was at the time CFCF’s sister station TQS. The two telethons would pool their money together, last year raising $4.5 million.
But with its rebirth as V, CFJP has apparently decided the telethon isn’t worth the expense anymore, according to Richard Therrien. Instead, some francophone flavour, including Chantal Lacroix, will be included in CFCF’s broadcast on Dec. 5.
As a commenter on Therrien’s blog alludes to, it seems an odd decision since the network had no problem a few months ago trying to get viewers to call them and give them money just to get them to stop their endless encouragement.
UPDATE: Some context: The network (which you’ll recall doesn’t have the burden of a news department) is seeking to cut more staff.