It’s been a while since my byline was in the paper (as my mom keeps reminding me). My day … err, night job as a copy editor keeps me busy enough, so I haven’t had any need or much time to indulge in freelance writing. But I knew at some point a story would cross my desk RSS reader that was too interesting not to write.
It started with Peter Anthony Holder, who was fired from his job as overnight host at CJAD in August, a job he had for 20 years. A month later, partly at the suggestion of local marketing guru Mitch Joel, Holder began a weekly podcast talking about the same stuff as he did on his radio show.
Then, in October, other podcasts came on the local radar. Mitch Melnick (CKGM The Team 990) began Melnick Underground. Kelly Alexander (CJFM Virgin Radio 96) started up The Kelly Alexander Show, and David Tyler (formerly of CFQR the Q 92.5) began David Tyler Unleashed. All this in a month.
The formats were different, lengths were different, and circumstances were different (two were by fired radio personalities, but two are still on the air). One thing they all had in common was that they’re being independently produced. Astral Media, Corus Entertainment, CTVglobemedia, they have nothing to do with the financing or production of these shows. And the hosts are happy with that, because it offers them something they can’t get on local commercial radio: full editorial independence.
In Monday’s Your Business section today, I write a short piece (well, it’s long by newspaper article standards, but way shorter than I had material to write for) about three of these entrepreneurs and their podcasts, none of which is at the point where it’s making any serious money yet. It’s illustrated with a Dave Sidaway photo of Kelly Alexander in her home studio. (It was also posted to VancouverSun.com)
Because I had so much material (I spent an hour each on the phone with Holder and Tyler, an hour in person with Melnick, and had an email exchange with Alexander), I’m complementing the article with a series on this blog, one a day for the next four days.
Podcast Plan B? I take it whoever made up that name is decidedly over 40 or male with no sex life?
“Podcast Plan B” is my headline. And I’m decidedly not over 40, except in my IQ.