Monthly Archives: February 2010

Five ways for Montrealers to watch U.S. Super Bowl ads

February 6, 2010 – 4:30 pm| Posted in Montreal, Sports, TV

Note: This post has been updated for the 2011 Super Bowl.

For 364 days a year, Canadians don't care about what the CRTC calls "simultaneous substitution" - the policy whereby cable and satellite providers replace a U.S. channel with a Canadian one when both are running the same program. (The logic behind this is so the Canadian station gets all the Canadian viewers and can charge higher advertising rates.)

For Montrealers especially, the U.S. ads are pretty forgettable. Local ads for Burlington businesses or ads for products and services that Canadians don't get. Besides, commercials in general are meant to be ignored. Nobody really cares whether the Ford ad lists prices in Canadian or U.S. dollars.

But then there's Super Bowl Sunday. And while two teams fight for the National Football League's championship trophy, many television viewers will be looking at the full experience, which includes a halftime show and insanely-expensive commercials. Advertisers turn Super Bowl commercials into events, building up hype and spending through the nose on celebrities and special effects to justify the through-the-nose spending they're doing just to get the airtime.

So if you're a Montrealer watching the Super Bowl and want the U.S. commercials, what can you do?

Here are your options:

  1. Watch the U.S. network over the air. As much as the CRTC would like, it can't stop U.S. stations from transmitting across the border. So you can hook up an antenna and watch it that way. The U.S. network affiliates in Vermont and New York have good coverage in Montreal if you have a good antenna. The catch is that since 2009 they broadcast only in digital, which means you need a television with a digital tuner (most recent HDTVs have this) or a converter box (like this one or this one). Elias Makos has more details for Montrealers wanting to watch U.S. stations over the air.
  2. Watch west-coast feeds. This method has mixed success. The cable and satellite companies are supposed to replace all feeds they're asked to, but some forget (or aren't asked?) to do this for west coast feeds, which carry the Super Bowl live at the same time as the east-coast stations do. There's no guarantee of success with this.
  3. Watch the ads online. These advertisers aren't about to sue people who put their ads online, and they're more than welcome to you watching them as many times as you want after the game. YouTube and Spike TV have special sites setup with Super Bowl commercials. The latter includes an archive of past Super Bowl ads. Adweek has a section on Super Bowl ads too
  4. Get the feed illegally. If you subscribe to DirecTV or other U.S.-based satellite services, this whole post is moot and you'll get the U.S. feeds. You can also try hunting for website streaming the Super Bowl from a U.S. location, but the NFL works diligently to shut those down, and if the entire point is to watch the ads, then you might as well just go to YouTube and see them there legally.
  5. Go to a friend's house or bar that has done one of the above. Of course, the harder it is for you to get the feed, the harder it is for them too.

Ways that no longer work:

  1. Watch the U.S. network in HD on Videotron Illico digital TV. Videotron made a point of announcing in the past that they would have the U.S. feed untouched in HD. They can no longer do this for customers in the Montreal area with the setup of CFCF-DT in 2011.
  2. Watch the game on Bell TV. The CRTC closed a loophole in 2009 that would have allowed Bell to give most of its subscribers access to the U.S. Super Bowl feed. If you use Bell TV satellite service, you're out of luck.
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Tou.tv, not quite tout

February 5, 2010 – 4:49 am| Posted in Technology, TV

3600 secondes d'extase is all over Tou.tv. Marc Labrèche will show his face anywhere.

In case you hadn't noticed from coverage by La Presse, Canoe, Rue Frontenac, Branchez-Vous, MSN, Radio-Canada and, like, every other news media in Quebec, Radio-Canada last week launched tou.tv, a video portal with content from Radio-Canada but also some other television networks like Télé-Québec, TV5, ARTV, TFO and others, including some European francophone channels. (The inevitable comparisons to Hulu followed quickly, even though Canadians can't use Hulu and therefore don't have much basis for comparison).

Notably absent from that list are V, the former TQS network that already puts all its content online on its own website, and anything owned by Quebecor, including TVA. Quebecor's strategy is to leverage its video content to improve the bottom line for its Videotron cable service. So the only way to get TVA shows on demand is to use Videotron's Illico video-on-demand service (which has most TVA content for free).

Still, even if it was just Radio-Canada stuff, it would be pretty cool. I'd finally get a chance to see two of my favourite shows - Tout le monde en parle and Infoman - on demand (I usually miss the initial airings of both).

Oh but wait, neither show is part of Tou.tv's vast repertoire.

How can that be? They're both Radio-Canada series. And because they're both about the news, you'd think they'd have a short shelf life. Wouldn't you want them to get maximum exposure in a short period of time? Are people going to buy DVDs of these shows in three years? (Well, maybe...)

Despite being on Facebook and Twitter, Tou.tv hasn't been communicating very well with users. Its first response on Twitter came a week after it launched, in which it reassured me (don't I feel special) that it's just getting started. I can understand that, though there's still a lot of viewer inquiries and stuff that's not being responded to, making it seem like it's being ignored.

There's also technical problems, like videos freezing halfway through, or (as I experienced) not being able to resume after a long pause. But I can understand that too, assuming they eventually fix it.

So what's up with TLMEP and Infoman? I sought out to inquire. I sent messages to Radio-Canada (for both shows), and to the production houses behind those shows: Avanti Ciné Video and Les productions Jacques K Primeau (TLMEP) and Zone 3 (Infoman). The only response I got was from Radio-Canada's Marie Tetreault, who said that they couldn't include these programs because of rights issues. (One of those annoying problems that even forced them to temporarily pull their own launch video).

"Il n'est pas prévu d'offrir la version intégrale en différé de Tout le monde en parle" was the final word.

So those hoping that these shows would soon be added to Tou.tv, don't hold your breath. They'll have the entire series of Et Dieu créa ... Laflaque!, Virginie, Tout sur moi, and the RBO Bye-Byes, but two of its biggest shows won't be added because Radio-Canada doesn't want to go through whatever trouble is necessary to secure the appropriate rights.

I could understand if this was a 20-year-old TV show, conceived long before the Internet existed, and which has some rights holders who can't be reached or something, but surely RadCan can come to some arrangement with its own shows to clear online on-demand rights for new episodes.

Right?

UPDATE (Feb. 16): La Presse explores producers' worries about Tou.tv eating into their revenue.

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TRAM 3 at Longueuil: Right decision for the wrong reason

February 4, 2010 – 10:48 pm| Posted in Montreal, Opinion, Public transit

This morning, apparently, the Montreal Metropolitan Community (which coordinates issues affecting Montreal and its suburbs) decided that, beginning in July, the Longueuil metro station would be subjected to the same fare rules as those in Laval: Montreal passes would not be accepted, and users would instead need a TRAM 3 multi-zone pass to enter the station.

The news came out not through the STM or the MMC, but via Longueuil mayor Caroline St-Hilaire, who sent out a press release expressing her outrage:

"Je ne peux pas et je ne vais pas cautionner ça!", a déclaré Caroline St-Hilaire, en indiquant que toutes les dispositions nécessaires seront prises pour que l'entente signée et valide jusqu'en décembre 2011 soit respectée.

This led to stories at Radio-Canada, Cyberpresse and Rue Frontenac, which follow the narrative St-Hilaire has created. Metro goes a bit further, adding that about a quarter of people who use the Longueuil metro use the $70 CAM instead of the $111 TRAM 3. (UPDATE: The STM's Odile Paradis says it's more like 15% of users, or 3,000 to 4,000 people.) The TRAM 3 gives access to the Réseau de transport de Longueuil bus network and the Agence métropolitaine de transport's commuter trains in Longueuil.

Why this change? Well, it makes sense, especially considering what's going on in Laval. The AMT has established zones for transit that crosses into multiple territories, and Longueuil is clearly in Zone 3. The fact that it accepts CAMs just like the rest of the STM network is more historical than anything. That's just the way it's been.

Even St-Hilaire accepted, it seems, that this would eventually change after 2011. But she's mad that Montreal and the STM appear to have gone back on their word and is doing this ahead of schedule.

(The Parti Québécois, meanwhile, jumps on an opportunity to pander to suburban voters and demands that government step in to not only reverse the decision but to reduce the fares for Laval users as well.)

This is happening, St-Hilaire says, because of Laval mayor Gilles Vaillancourt, who is refusing to pay for Laval's share of the taxpayer cost of the metro because he feels his city is being discriminated against. So he decided to take the transit system hostage until Montreal acquiesced to his demand that Longueuil be treated the same as the Laval stations.

Ironically, while this decision would theoretically mean that Laval will start paying its share, the release also says that Longueuil will refuse to pay its share for the metro until further notice.

Vaillancourt, meanwhile, says his city will now start paying its share of the STM's metro deficit, but it won't pay retroactively for the years that Laval paid more and Longueuil paid less.

This is absolutely ridiculous. These mayors are all acting like children, and apparently no adult is either able or willing to step in. Instead of suing Laval so the city lives up to its contract, or having the provincial government step in and order them to respect their agreement, everyone is acting as if Vaillancourt has a legitimate bargaining chip in his hand and is bending over.

Can I start refusing to hand over tax money until I get free pizza delivered to my apartment?

Still a good idea

If St-Hilaire is right and there is an agreement until 2011, then the decision should be overturned and postponed until then. But requiring a TRAM 3 pass at Longueuil just makes sense.

The people who will be affected by the change are people who don't use the RTL bus network, either because they live near the metro station (a tiny minority) or because they drive to it in their cars. We're talking about 3-4,000 people, including those who park in the 2,370 parking spaces outside the Longueuil metro. And to park there, they have to pay about $100 a month in parking fees. In other words, if they're taking the bus from home and using a TRAM 3, they will pay significantly less ($111) than they did parking at the Longueuil metro and using a CAM to get into the station ($170). Less convenient, but cheaper.

Perhaps there's a group of people I haven't considered who would be driven into bankruptcy by this decision, but I can't imagine they will be a large number.

Of course, St-Hilaire loses nothing by taking the stand she takes. Longueuil people like to use their cars, and they like not having to pay for things if they can get away with it. Just like everyone else.

It's time for Longueuil to realize that it is a suburb, and transit is more expensive there because of that. And it's time for politicians in all three cities to realize that holding your breath and screaming "NO NO NO!" is not a valid negotiation tactic.

At least, I desperately hope it's not.

UPDATE (Feb. 5): Nathalie Collard of La Presse agrees that this is silly, as does Projet Montréal, which suggests reducing the number of trains going to Laval and Longueuil.

La Presse also has a vox pop on the subject, and you can imagine what the opinion of the populace is.

UPDATE (Feb. 10): A Facebook group has started up.

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Bill Tierney replaces Huntley Addie as West Island Gazette columnist

February 4, 2010 – 4:49 am| Posted in Media, West Island

Out: Huntley Addie

Those expecting to see the weekly column of Huntley Addie in the West Island Gazette last Thursday (you know, all four of you) might have been surprised to see someone else in that place: former Ste. Anne de Bellevue mayor Bill Tierney.

Tierney, who had been mayor of the city since 1994 (excluding the time it was a merged part of Montreal), lost the November election, apparently because citizens didn't like his idea of having parking meters.

With all this free time on his hands now (tell me about it), he's been invited to write a weekly column about West Island issues in the section of the Gazette distributed to subscribers in West Island and western off-island areas.

In: Bill Tierney

When asked what happened, Addie, a teacher at John Rennie High School in Pointe Claire, told me it sort of goes back to the Canwest creditor protection filing, which screwed him as much as it did every other freelancer. It made him realize that he's doing far too much work for far too little pay (West Island Gazette columnists are paid $50 per 700-word piece, or about seven cents a word). So he kind of resigned, reluctantly. Or maybe it's more accurate to say that he gave up.

You can read Tierney's first column here. His second column, published today, is about apathy in local politics.

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West Island newspaper editors give up on former jobs

February 4, 2010 – 4:04 am| Posted in Media, West Island

A month after their positions were eliminated, and after surprising their bosses by saying they would not accept demotions, the editors of the West Island Chronicle and Cités Nouvelles have both confirmed that they're not going back to their jobs. Negotiations between their union and Transcontinental Media general manager Serge Lemieux did not result in a decision favourable to them, and they're leaving their newspapers.

For reasons that are still unclear, Lemieux apparently agreed to consider reinstating the editor position at Cités Nouvelles, but not the Chronicle. Both newspapers previously had one editor and one reporter. Even then, Marie-Claude Simard said she wouldn't be interested in returning to her job at Cités Nouvelles.

So all that's left for her and Albert Kramberger is to discuss their severance packages.

Of the four journalists at the two newspapers, only Olivier Laniel of Cités Nouvelles is still there. His reporting has been the only news in either paper since the beginning of January (his Cités Nouvelles articles are translated for the Chronicle). Raffy Boudjikanian, his former counterpart at the Chronicle, has already moved on and has been getting some work at the CBC.

One journalist covering the entire West Island for two newspapers.

It's possible Transcontinental might choose to hire someone new, at least for the Chronicle. Maybe they'll pick some eager kid straight out of university. And that kid will jump into a job with a lot of responsibility and little pay, and wonder: How did I get so lucky to land this job?

It's amazing how much history can be erased with a simple turnover.

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They call him sexy

February 3, 2010 – 9:00 am| Posted in Radio, Video

Want to see Tommy Schnurmacher dancing?

Me neither. So don't press play on this video.

More of Tommy and Laura from the CJAD YouTube channel.

UPDATE: There's a sequel:

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You’re listening to an Astral Media radio station

February 2, 2010 – 2:38 pm| Posted in Montreal, Radio

November 2007 newspaper ad

This is part of an ad that appeared in The Gazette in November 2007, reassuring listeners after Standard Radio was purchased by Astral Media that their radio stations wouldn't suddenly change.

Since then:

"Please be assured of our commitment to continue providing the same great listening pleasure you have come to enjoy," the ad said. "Respect for our broadcast audience and the public in general is a core value of Astral Media."

I'll leave it to you to judge, based on their subsequent actions, whether Astral Media stuck to their word.

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CHOM changes logo, pretends it’s more than that

February 1, 2010 – 11:27 pm| Posted in Opinion, Radio

CHOM's new logo

That's CHOM's new logo.

No, seriously.

No, seriously.

They launched it this morning, to great fanfare:

With PJ Stock joining the morning show this week (it will be "Chantal, PJ and Bad Pete"), it made sense to do it now. CHOM had risked being the only Montreal music station not undergoing a bullshit renaissance over the past year (see Mix 96, Q92, Énergie).

They made a big deal of it on the morning show, though I can't figure out what other than the logo is changing. The tagline is still "The Spirit of Rock", and it sounds like the music is still going to be the same (Pete Marier made a vague reference to "nicely tempoed rock and roll"). The press release makes mention of "more music" (sound familiar?), but gives little details. It lists three bands: 30 Seconds to Mars, Cavo and Shinedown (three bands I've never heard of) as examples of music that will "now strengthen the core of music that CHOM listeners love", whatever that means. Listening to their music just now, I can't say that makes me terribly optimistic.

But, it also reassures loyal CHOM listeners that Led Zeppelin, Black Sabbath, AC/DC, Pink Floyd and Metallica aren't going anywhere.

You can listen to their new audio branding here, which sounds pretty indistinguishable from their old branding if you ask me.

The logo

CHOM's old logos are everywhere, they're familiar, and they feel like the kinds of logos you'd find on a classic rock station:

CHOM's old bumper-sticker logo

With a 2002 redesign, it kept the red and black motif, even if it lost some of its charm. Still, it was clean and simple. Professional, even if a bit too corporate:

CHOM's most recent logo

This new monstrosity of a logo looks like it was cooked up by a 14-year-old in his basement using Adobe Illustrator. The black and orange seem to evoke a Harley Davidson-esque feel* (without being so similar that they'd get sued over it), but other than that there doesn't seem to be any reason behind it. Why orange? Why something that looks like an American highway sign? (Is it because Tom Cochrane's Life Is A Highway is going to be even more overplayed?) Why go overboard on the simulated gradients?

*UPDATE (Feb. 2): Apparently it's no coincidence. Their contest of the week involves giving out a Harley Davidson motorcycle.

Why is there nothing about this logo that makes me think of Montreal or rock music?

It's been compared to a U.S. hockey team's logo. I can't think of a worse insult.

If this is CHOM's "new baby", I'm just going to have to be brutally honest: It's a really ugly baby.

UPDATE (Feb. 11): Hour's Craig Silverman explains the new logo with comments from program director Daniel Tremblay (and quotes this blog post). Rue Frontenac also has a piece on CHOM's attempts to attract a younger audience.

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More Canwest news

February 1, 2010 – 9:56 pm| Posted in Media

Since I'm now a former Canwest employee, I guess I don't have to include that disclaimer anymore.

Some tidbits of news since Canwest's newspaper arm filed for bankruptcy protection in early January:

The Financial Post, which is owned by Canwest and may be part of a sale (but which isn't under creditor protection) has a fair picture of what parties might be involved in this asset auction, with pros and cons for each. For most companies, the bottom line seems to be "not interested."

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Ted Bird joins Gazette as a blogger

February 1, 2010 – 9:24 pm| Posted in Media

Speaking of unemployed people in local media, Ted Bird (you know, the guy who left CHOM at the beginning of the year) is now blogging for The Gazette.

Bird wouldn't say how much (if anything) he's being paid for the gig, but he's "happy with the exposure and the chance to establish myself in print."

He's continuing to blog on his own as well. So those who miss his opinions won't be left wanting.

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