Posted in Opinion, Slow News Day, TV

Dear Véro and Louis

Hi, how are you doing? You look a bit stressed. Here, have some tea and sit down.

OK… so, you probably know why I asked you here. That whole Bye-Bye thing. You know, you boycotting Quebecor and all. I don’t know if it was your intention to create such a firestorm, but you should have expected it.

Two full pages in the Journal de Montréal on Tuesday devoted to your decision to settle the scores, as they say. Two articles from the Journal’s Michelle Coudé-Lord condemning your decision and Radio-Canada for supporting you. That, of course, in turn has generated all sorts of press over at Gesca (a piece by Richard Therrien, a column by Hugo Dumas, a blog post by Patrick Lagacé) which has turned your Bye-Bye sequel into a media controversy 10 days before anyone actually sees it.

I know, I know, you’re mad. You’re both on Quebecor’s enemies list and you’re probably never going to come off. They used that giant media empire thing against you after the 2008 Bye-Bye and you felt like crap for months trying to deal with the fallout.

Here’s the thing: The backlash wasn’t some Quebecor empire fabrication. A lot of people took offence to some of the jokes in that television special. Even the Canadian Broadcast Standards Council had issues with it. Sure, Quebecor went crazy with it, mostly because it was funded with taxpayer money through Radio-Canada. But if you were going to boycott everyone who said mean things about the show, you’d be boycotting a lot of media.

Wait, hold on, can I finish? Please. Let me finish.

OK, so Quebecor doesn’t like you. It’s not like this is news. It’s been the case for so long even I don’t know why it started. I’d think you’d be used to it by now.

But this isn’t the way to handle it. You’re just playing their game, coming down to their level. It’s childish, and I expect better from you. As Lagacé points out, you’ve just created a controversy when your goal, ostensibly, is to avoid exactly that.

It would be one thing if you were taking a stand because of the Journal de Montréal lockout, or because Quebecor had done something particularly evil, or to protest Quebecor pulling out of the Quebec Press Council. But your main reason for refusing to accommodate Quebecor news outlets at your press conference is the coverage that was given to the last Bye-Bye … two years ago, before the Journal was even locked out.

Yeah, I know you haven’t talked to them since, and this boycott isn’t new, but nobody noticed before because the Journal doesn’t talk about you unless you do something bad.

And surely you understand the bad precedent that’s set when people refuse to speak to journalists whose coverage they don’t like.

Plus, now you’re bringing the people you’re working with into the fray. Joël Legendre’s relationship with the Journal is starting to look bipolar. He likes them, he hates them, he loves them, he won’t speak to them… A bit silly, don’t you think?

And come on, you’re not new at this media thing. You’ve been in show business for years now. Véro, you’re on Montreal’s most listened to radio station every day, and you host one of Quebec’s hottest new television shows. Louis … I understand you also have a career. I think I saw your face on a DVD of something at Future Shop.

Louis, don’t leave, I was just kidding. I know you work hard too. Come back.

OK, I realize Quebecor is this giant media behemoth, but you’ve shown that you don’t need their cooperation to succeed. Heck, you should consider it a compliment that they focus so much attention toward you.

Like it or not, you signed up for this. Nobody forced you into becoming stars. You can’t have your faces put up on billboards all over the place and then complain when a photographer takes a picture of you at the airport. You have the right to privacy, and you have the right to keep your children outside the spotlight, but you can’t just disappear when the news about you is unflattering and not expect people to go looking for you.

I’m gonna talk to Michelle Coudé-Lord, try to talk some sense into her. But … you’re letting them play the victim here (letting the peanut gallery take their side). And if your goal is peace in this media war, this isn’t the way you’re going to get it.

Please bury the hatchet. Swallow your pride, or you’re going to have a bad taste in your mouth for a long time.

Oh, and Véro, please, stop undressing me with your eyes. I mean, Louis is sitting right there. And he’s … wait, is he also undressing me with his eyes?

Dear Michelle Coudé-Lord,

Here, have a seat. I promise there aren’t any Cloutier cooties on it.

How are you doing? Boy, you must be ready for a vacation. Almost two years now you’ve been without a reporting staff, having to fill the Arts & Spectacles section with wire pieces, stuff from other Quebecor publications and whatever original content you and your fellow managers can come up with. I’m not exactly shedding tears for your paper, but I understand if this period has caused some stress among its middle managers.

Anyway, so those articles you had in the paper. Two of them. Was it really necessary to devote a full page (plus a full section cover page) to the fact that the Bye-Bye crew wouldn’t talk to you? And is it really surprising after what you did to them two years ago? You say that coverage after the 2008 Bye-Bye was fair and balanced, but you can’t possibly say with a straight face that it wasn’t excessive.

And really, “vengeance”? You make them sound like a dictator who destroyed an entire village because some woman in a bar wouldn’t accept his propositions. They had a hissy fit, and now you’re having a hissy fit over their hissy fit, forcing everyone else to have a hissy fit over your hissy fit over their hissy fit.

I explained to Véro and Louis that what they did wasn’t a good idea. They were letting themselves be guided by emotion rather than wisdom.

But surely you understand that it’s hypocritical for you to play the victim on behalf of Quebecor here. Your paper is no longer a member of the Quebec Press Council, arguing against regulation (even though it’s not government-run and has no power to impose penalties) and in favour of the free market. You have to accept that freedom also means the freedom not to talk to you, even if this is the government-funded Radio-Canada.

You appeal to the size of your audience as if somehow without talking to you they could never hope to reach those people. As if that alone meant that anyone on the government payroll (or even who receives money from the government) must give you an interview. I see how you think answering your questions about a show during a press conference is like a government agency answering an access-to-information request about its expenses, but it’s not. You want to interview a celebrity, and you’re whining because you’re being turned down.

And, come on Michelle. Certainly you realize the irony of complaining about how people aren’t giving you interviews, and then refusing to speak to reporters from La Presse and Le Soleil about this very same issue.

I also found it funny that the page next to the one complaining about Véro and Louis is a full page puff piece devoted to how Quebecor creation Marie-Élaine Thibert has an album that went gold.

Looking at these pages, can you really blame people for getting the impression that Quebecor rewards its celebrities and attacks those who don’t play by its rules?

Aren’t you tired of being seen as a pawn of the Quebecor media narrative machine, whether or not you think it’s true?

Think about it. Get some sleep. Maybe when you’re rested you can see this with a clear head and realize all the damage this media war has done, and maybe you’ll be the bigger person and decide to do something about it.

Please.

2 thoughts on “Dear Véro and Louis

  1. Ricko

    Man you missed the whole point of what they are doing.

    Free advertising!!…full pages in journal de montra for FREE!!

    They are smarter than you think!

    Reply
    1. sco100

      I second that motion. And the Journal is willingly playing along, which makes commercial sense though. It’s all a cleverish marketing game, but one that occults the basic principle of the neutrality of public services. The last time I checked, the CBC was a public service. That sort of means they can’t take sides in that kind of rivalry between networks. They’re each and every Canadian’s CBC.

      Commercially, they’ve tried to revamp themselves as a legitimate contender in the war for market shares, but that doesn’t add up, does it? You can’t be private and public all at once. If you’re a public service, you have a duty to all Canadians to stay out of commercial battles and treat all Canadians, whether individuals or corporations, fairly and equally.

      If, as a public broadcaster, you hire an external producer, that producer is bound by the same obligations you are. They can’t launch, from the safety of their public platform, some vendetta against a private network as if that made perfect sense, regardless of pointless recent anecdotes. It doesn’t. They can’t. Call it off now !

      Reply

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