Those folks at CBC Montreal have taken to embarrassing themselves in front of the Internet to promote a holiday fundraiser for Dans la rue.
The Carolling Challenge will see personalities and listeners sing along in an effort to drum up donations. There's even a practice today at 1pm (in case you're not going to either the protest against the Journal de Montréal or the protest in memory of Mohamed Anas Bennis, which are both taking place at the same time), before they hit five locations between Monday and Wednesday. Send a picture of yourself at one and you could even win a bag!
After that, next Sunday, there's the annual Christmas Sing-In, a recording that will air on Christmas Day on the radio.
But if you just like seeing videos of CBC radio personalities singing Christmas songs (and if that's the case, there's something wrong with you), here's a bonus video of Sue Smith singing Santa Claus is Coming to Town: