Over the coming days, I'm taking a closer look at the applications for Montreal's AM clear-channel frequencies 690 and 940 kHz that were presented at CRTC hearings in October. We'll start with the first one: Metromedia (Cogeco), which applied for an English-language all-traffic station on 940.
Mark Dickie, General Manager of The Beat 92.5 and part of the organizing committee for Cogeco's English all-traffic station
"We didn't expect this," Mark Dickie said. "Where was everybody in February or March of 2010? Nobody was really interested in those frequencies then."
It's a perfectly reasonable argument from the group that first applied to reactivate 690 and 940 AM. The frequencies have been unused since January 2010, when CINW 940 and CINF 690 were shut down. The licenses for those two stations were officially revoked on June 8, 2010. For almost a year, anyone could have applied for those frequencies, but nobody did.
So when Cogeco, which acquired Metromedia from Corus on Feb. 1, struck a deal with the Quebec government to setup two all-traffic stations on those unused (and seemingly unwanted) frequencies, there was no reason to think the regulatory step was anything more than a formality. The CRTC originally scheduled the applications to be heard along with a bunch of others in a rubber-stamp hearing (it ended up lasting 15 minutes, with no presentations or questions).
But then everyone decided they wanted in, too. Interventions were filed by competitors Astral Media and Bell Media, and would-be competitor Tietolman-Tétrault Media. They demanded that there be an open call for applications, questioned giving clear channels to local all-traffic stations, and in the latter two cases said they would apply for one or both of those frequencies instead. They also pointed out how Cogeco asked for - and received - an exception to the CRTC's ownership concentration rules by having a third French-language FM station in Montreal, and that another French-language radio station would give them a total of five in this market.
The CRTC responded by pulling the two applications from that hearing and issuing an open call for applications for those two frequencies with an Oct. 17 hearing date in Montreal. The call prompted four other applications.
Cogeco, whose deal with the Quebec government initially had an Oct. 31 deadline for the stations to go on the air, decided it couldn't wait for the full process to complete itself, and transformed CKAC Sports 730 into a French all-traffic station on Sept. 6.
It subsequently withdrew its application for a French all-traffic station on 690.
I asked Dickie why, if Cogeco considered the CKAC shutdown regrettable, Cogeco didn't maintain its application and either switch the all-traffic station to 690 or put sports on it. He said they felt, in light of the interventions and the concern about how many stations Cogeco owns, that it was unlikely such an application would be successful.
