I guess we should be used to it: Canadian Tire is still downplaying its Canadianness in Quebec.
I wrote about this a year ago when someone spotted that the chain was running different flyers inside and outside this province, with the ones inside the province being noticeably less patriotic. At the time, the company said it wasn't hiding its Canadianness in Quebec, even though the bilingual flyer outside the province had "Canada Day" on it and the one inside didn't.
This year, at least the words "Canada Day" appear on the flyer, but Canadian flags that are front and centre in flyers elsewhere in the country are missing in the one for Quebec.
I'm sure it's just a coincidence.
Canadian Tire isn't the only company to do things like this. I showed other companies that downplayed the holiday inside Quebec. Walmart didn't mention Canada Day in its flyers this week either inside or outside Quebec.
Loblaws, which only operates in Quebec and Ontario, also had different flyers for the two. They weren't similar like Canadian Tire's are, but it's funny how one has Canadian flags and the other doesn't: