Monthly Archives: May 2013

Rogers shuts down CityNews Channel

http://twitter.com/sladurantaye/status/340103494935642113

Citing “evolving viewer habits and the global structural shift in advertising,” Rogers announced it is shutting down Toronto all-news channel CityNews Channel effective immediately. It also announced that it would no longer be producing OMNI programming in Alberta, where it has two over-the-air stations in Calgary and Edmonton, and it is killing its English-language South Asian newscast.

The cuts affect 2.5% of the Rogers Broadcast workforce, or 62 full-time jobs.

CityNews Channel launched in 2011 as a local Toronto all-news channel (the announcement of its launch was exactly two years ago). Its main competition was CP24, ironically a channel that was previously run by City but that went to CTV when CTV bought CHUM in 2007. It sold City to Rogers but kept CP24 for itself.

The channel has struggled in ratings, doing worse than even Sun News Network (though that channel is a national one).

OMNI’s Alberta stations, CJEO Edmonton and CJCO Calgary, were licensed as a regional system in 2007, and Rogers had proposed 29 hours a week of local and regional programming. But that proposal was not turned into a condition of licence, and their current licence, which expires in 2015, has no provision for local programming, ethnic or otherwise.

They stopped producing regional daily newscasts in 2011, and now they have no original programming at all.

We’ll see if the CRTC has something to say about the complete lack of original programming when those licences come up for renewal.

Statement from Rogers 

Statement from Scott Moore, President of Broadcast, Rogers Media, regarding CityNews Channel and OMNI Television:

“Today, we made changes to the company’s television strategy to reflect evolving viewer habits and the global structural shift in advertising.

“Moving forward, we will focus our broadcast news resources in Toronto on 680News and CityNews on City, and as a result, have ceased operations of CityNews Channel, effective immediately.  Given the changing marketplace, programming changes have also been made at OMNI Television: the English-language South Asian newscast is no longer being offered and production operations in Alberta have ceased.  We remain committed to ethnic programming and will deliver news in four other languages, as well as continue to air programming in more than 40 languages.

“Today’s changes impact 2.5 per cent of the company’s broadcast workforce.  While difficult, these changes enable us to continue to focus our efforts where we know the market is growing, while helping us to effectively manage our costs.”

Montreal Connected leads off City Montreal’s local programming

City Montreal staff. Seated: Montreal Connected Executive Producer George Athans (left), City Montreal Executive Producer Bob Babinski (right). Standing, from left: Montreal Connected hosts Wilder  Weir and Alyson Lozoff, New Media Producer Elias Makos, Montreal Connected Associate Producer Kelly Greig, Montreal Connected Director of Photography and editor Ian Graham

City Montreal staff (so far). Seated: Montreal Connected Executive Producer George Athans (left), City Montreal Executive Producer Bob Babinski (right). Standing, from left: Montreal Connected hosts Wilder Weir and Alyson Lozoff, New Media Producer Elias Makos, Montreal Connected Associate Producer Kelly Greig, Montreal Connected Director of Photography and editor Ian Graham

After years of wanting to get into the Montreal market, and months after acquiring a station here, City television is finally ready to dip its toe into local programming. It announced last week that May 30 would be the premiere of Montreal Connected, the station’s weekly half-hour sports show, and named its two hosts.

I spent Monday afternoon with the staff at the station for a story that appears in Thursday’s Gazette that introduces the anglo community to the show and its two hosts, Wilder Weir and Alyson Lozoff.

As is usually the case, I learned plenty more about them, the staff behind the camera and the station that I couldn’t cram into that story, so I’ll lay it all out here.

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Quebecor, Rogers announce wireless network sharing deal

An odd thing to announce at 8:45pm, but Quebecor just sent out a press release saying they’ve come to a 20-year deal with Rogers to create a shared LTE wireless network in Quebec and Ottawa.

I don’t know much more than what’s in the release: The two companies will pool their resources to create a shared network, but maintain their operational independence. This deal follows a similar one between Telus and Bell to share their LTE network.

There are some side-effects to this. For one, Quebecor hints at expanding its handset lineup. Since the only one people care about is the iPhone, I’ve asked if this is the plan. I’ll let you know what they say.

The deal also includes an option for Rogers to purchase Videotron’s unused AWS spectrum in greater Toronto for $180 million. This is important in the context of other new wireless players like Mobilicity and Wind Mobile deciding putting themselves up for sale. Mobilicity has already agreed to a sale to Telus and Wind may also sell to one of the three major incumbents. A partnership between Videotron and Rogers adds to the impression that Canada simply isn’t large enough for more competition in wireless.

Or it might not.

CBC’s CRTC licence renewal: What’s changing in point form

The Canadian Radio-television and Telecommunications Commission has just renewed the broadcasting licence for most radio and TV services run by CBC/Radio-Canada, for five years starting Sept. 1 (which means these provisions take effect then). It’s a long decision, and even the press release explaining it is kind of long. So here’s what the CRTC has decided and how it’ll affect what you watch and hear:

(For a Montreal-specific look, see this story I wrote for The Gazette)

Radio

  • Ads on Radio Two/Espace Musique: The most controversial proposal has been accepted. The CRTC will allow advertising on the music radio network, but with some restrictions: They can broadcast no more than four minutes of advertising an hour, in no more than two ad blocks, and no local advertising is allowed. This allowance is also limited to three years. If the CBC wants to continue after that, it must re-apply to the CRTC for permission.
  • Minimum playlist size: As part of a way to ensure Radio Two and Espace Musique are different from commercial radio, the CRTC is requiring that they air a large number of different musical selections, 2,800 a month for Radio Two and 3,000 for Espace Musique. That means about 100 songs a day that haven’t been played yet that month.
  • More specific radio CanCon minimums: Currently, half of popular music and 20% of special interest music must be Canadian for all four radio networks. The CRTC has added, with CBC’s blessing, conditions that require that 25% of concert music and 20% of jazz/blues music also be Canadian.
  • More flexibility in French music: On Radio-Canada radio networks, 85% of music played must be French. That requirement remains. But the rest is no longer restricted. Before only 5% could be in English and all of it had to be Canadian. Now that 15% can be in any language, including English, and half of non-French music has to be Canadian.
  • More French local programming in Windsor: CBC’s cuts to local programming at CBEF Windsor caused controversy, leading to complaints that included the official languages commissioner. The CRTC has decided to impose a minimum of 15 hours per week of local programming at the radio station, above what the CBC had proposed and consistent with other stations in minority communities.
  • No more Long Range Radio Plan: The CBC says, due to its budget, it has no plans to increase its radio coverage area (including plans to make Espace Musique available to more people) and wants to discontinue the Long Range Radio Plan. This plan includes hundreds of allocations for radio transmitters that don’t exist yet. Shutting this down would save a lot of headaches for private broadcasters, whose proposals for new or improved radio stations would have to take these imaginary stations into account.
  • Public alerting system: The CBC is required to install a public emergency alerting system on all radio stations by Dec. 31, 2014. The CBC said it would issue alerts at the station level, not at the transmitter level. The CRTC said it was concerned this might lead to alerts being issued too widely instead of just to the communities affected. Similar alerting is being encouraged, but not required, on television.

Television

  • More local TV programming: Following CBC’s recommendation, the CRTC has harmonized requirements for local programming between CBC/Radio-Canada and private television stations.
    • English stations in metropolitan markets (which includes Montreal) will have to produce 14 hours a week of local programming, and stations in smaller markets seven hours a week. In most cases, this is an increase over current levels (Montreal produces just under 11 hours a week of local programming), so we’ll need to see longer or more frequent local newscasts.
    • All French stations must produce five hours of local programming a week, including those in English markets, who must have some local programming seven days a week (except holidays).
    • CBC North (CFYK-TV Yellowknife) will have five hours minimum as a condition of licence, though the CBC says it will be more than this.
  • Non-news local TV programming: Following a suggestion from the CRTC at the hearing, the CBC agreed to require at least one of the 14 hours of local TV programming in major markets be devoted to non-news programming. The CBC hasn’t said what this would be, exactly. They said they’re starting to look at this now that they have a decision.
  • No blanket exemptions for local programming: The CBC had requested that it be allowed to calculate local programming on a yearly basis instead of a weekly one, because events like the NHL playoffs or Olympics pre-empt local programming. The CRTC decided against this (except for French stations in English markets), mainly for practical reasons (it would have to review a whole year’s worth of tapes to determine if it was meeting its licence requirements). The CBC then suggested that it be allowed an exemption of up to 16 weeks a year. The CRTC decided against that too, preferring a case-by-case approach and referring to a decision that allowed CTV and V to be relieved of their local programming minimums during the 2012 Olympics, saying that should be the model for future events.
  • Higher Canadian TV programming requirement: CBC and Radio-Canada television is now required to devote 75% of their broadcast day (6am to midnight) and 80% of primetime (7pm-11pm) to Canadian programs. They already do this now (they boast of having a 100% Canadian primetime), but it’s higher than their previous official requirements.
  • Regional television in French: Radio-Canada television is now required to devote at least five hours per week to programming produced outside Montreal. In addition, 6% of its budget for Canadian programs must go to independent producers outside Montreal.
  • More English-language television from Quebec: The CRTC is requiring CBC television to devote 6% of its budget for English-language Canadian programs to independent producers in Quebec, averaged over the licence term (until 2018). In addition, it must spend 10% of its development budget on Quebec, to give a boost to English-language producers here by having them produce more new programming.
  • No interference in The National/Le Téléjournal: The corporation’s national newscasts have been accused of being too focused on the regions they originate from (Toronto and Montreal, respectively). But the CRTC won’t interfere, saying it would threaten journalistic integrity. It will, however, ask for regular reporting on how official language minority communities feel about how well CBC and Radio-Canada’s programming reflects them, and has imposed this purposefully vague condition of licence: “national news and information programming shall reflect the country’s regions and official language minority communities, and promote respect and understanding between them.”
  • Canadian films on CBC: Following CBC’s proposal, the CRTC has imposed a requirement that CBC television air one Canadian theatrical film every month. The CBC is being given the flexibility to schedule it, which means it could air on a weekend afternoon, but it will air. The CBC is being held to its commitment to air Canadian movies on Saturday nights during 10 weeks in the summer.
  • Children’s programming: Judging that a commitment to children’s programming is more important as other conventional television networks move those shows to specialty channels, the CRTC continues to require a commitment to programming for children under 12. CBC and Radio-Canada must broadcast 15 hours per week of under-12 programming. Of that, one hour a week (CBC) or 100 hours a year (Radio-Canada) of original children’s programming (programs that air on other channels can be counted for this if CBC contributed to its financing). And three-quarters of these hours must be independently produced.
  • No requirements for new over-the-air transmitters: Despite demands for the CBC to reverse its decision to shut down hundreds of analog television transmitters across the country, and to limit digital transmitters to markets with local programming, the CRTC says it will not impose requirements on the CBC due to its financial situation. Instead, it suggests people who can’t get CBC or Radio-Canada over the air to look to Shaw’s free basic satellite offer, which expires in November. It also suggests broadcasters look to solutions like multiplexing (multiple channels on one transmitter) to offset the expense of digital transmitters.

Specialty TV

  • Renewal of mandatory distribution: The CRTC will maintain orders requiring digital cable and satellite providers to distribute CBC News Network in French-language markets and RDI in English-language markets, for $0.15 and $0.10 per month respectively. This is to ensure access to news programming for official language minority communities.
  • ARTV will be required to make 50% of its programming schedule devoted to programs from independent producers, replacing a condition that it spend all its profits on independent production. (Since ARTV’s profits are modest at best, this will be a net benefit, the CRTC argues.) ARTV will also have to devote 20% of its programming budget to programs produced outside Quebec, half of that to independent producers.

Other

  • Ombudsmen: The corporation’s two ombudsmen (one for CBC, one for Radio-Canada) are now required by a condition of licence, which establishes how they are hired, and says they must report directly to the CBC president twice a year.
  • Digital media: The CRTC hasn’t set specific conditions as far as digital media, though it has encouraged the CBC to be more accessible (more closed captioning online, for example).
  • Terms of trade: The CBC is being ordered to come to agreements with the Canadian Media Production Association and Association des producteurs de films et de télévision du Québec within a year.
  • Consultations with minority language communities: The CBC must hold formal consultations at least once every two years with minority language communities, including the English community in Quebec. It must also report annually on such consultations.

UPDATE: The Quebec Community Groups Network praises the CRTC’s decision and the increased English-language Quebec production that will come out of it.

Mike FM, CKIN-FM ask CRTC to reduce ethnic programming level

Mike FM studios on Parc Ave.

Mike FM studios on Parc Ave.

Tired of tuning into 105.1 FM looking for 90s hits and the comedy skits of Tasso Patsikakis only to find out that you’re listening to some Greek music instead?

Well, the Montreal-based commercial ethnic station Mike FM (CKDG), and its sister station CKIN-FM, are looking to change that. Owner Canadian Hellenic Cable Radio Ltd. (Marie Griffiths) has applied to the Canadian Radio-television and Telecommunications Commission to modify their licences as part of their licence renewal this year. The modifications would reduce the minimum amount of ethnic and third-language programming the stations must air each week.

Only the application related to CKDG has been published by the CRTC, but the brief attached to that application makes it clear that identical requests are being made for both stations. CKIN’s licence ends on Aug. 31, 2013, though the CRTC can issue a short-term administrative renewal if it can’t process a renewal application before then.

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Small Montreal radio stations up for licence renewals

Radio Shalom is among the radio stations whose licences are up for renewal

Radio Shalom is among the radio stations whose licences are up for renewal

While I was watching intently at a hearing in Montreal where BCE was making its case to buy Astral Media, the CRTC published a series of licence renewal applications, mainly from community, campus and other small stations across the country. Six of them are in the Montreal area, and their applications are summarized below.

For the most part, the small stations were found in apparent non-compliance with obligations of their licences. This is not uncommon for non-profit stations that have high staff turnover and small budgets. For the most part these failures deal with two things that happen off the air: required financial contributions to Canadian content development, or the filing of annual returns and other reporting requirements.

Under current policy, the CRTC deals with such non-compliance issues only at licence renewal time, and can decide among various options depending on the severity of the violation, up to and including non-renewal of the licence. The vast majority of the time, the response is to issue a short-term licence renewal (five years, three years or one year, depending on how short a leash they want).

Each station was given a chance to explain why it apparently failed to comply with its licence obligations, and it will be up to the CRTC to decide what to do. In each case, the file is open to public comment and anyone with issues relating to a particular station can express those views to the commission.

Below are links to each station’s application (in .zip format) and a link to file comments through the CRTC website.

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City TV’s Montreal Connected debuts May 30; Alyson Lozoff, Wilder Weir to host

Montreal Connected hosts Wilder Weir and Alyson Lozoff

Montreal Connected hosts Wilder Weir and Alyson Lozoff (Photo: Rogers Media)

CJNT, which officially became City Montreal in February after it was bought by Rogers, will launch its first local program a week from now.

Rogers Media announced on Wednesday the details of its new weekly sports show called Montreal Connected (formerly “Connected Montreal”), which starts May 30. Here they are in point form:

  • Schedule: Half an hour a week, Thursdays at 7pm, with repeats Saturdays at 3:30pm and 7:30pm and Sundays at 6pm. The show will also air on Sportsnet East on Saturdays at noon.
  • Hosts: Alyson Lozoff, the Sportsnet reporter for Montreal (did you know she’s also a lawyer?), and Wilder Weir, a producer and former hockey reality show star
  • Contributors: Include Sportsnet personality Stephen Brunt, Globe and Mail Quebec sports reporter Sean Gordon, Gazette Alouettes reporter/columnist Herb Zurkowsky, and LNH.com managing editor Arpon Basu
  • Behind the scenes: As previously announced, former water ski champion George Athans will be the show’s producer, with Kelly Greig, formerly of CBC Montreal. They will work under Executive Producer and Local Content Manager Bob Babinski

The show promises to be “an in-depth look at the city’s professional and amateur teams, along with athlete profiles and feature stories on local, national and international sports.”

City Montreal is also launching a culture/lifestyle show in July, and its main local programming, a three-hour local morning show, in August.

Rogers says it’s willing to buy TSN 690

See also my story on this in The Gazette.

Could this be the future of CKGM?

Could this be the future of CKGM?

Though it had seemed cool to the idea previously, Rogers says it is now willing to make a “reasonable offer” to Bell Media to purchase CKGM (TSN Radio 690) and keep it running in its English-language all-sports format.

The revelation came through Rogers’s final submission to the CRTC dated Wednesday. Most of it focused on Rogers’s position that Bell should not be allowed to acquire The Movie Network. But it also included a proposal to solve the problem of the Montreal English radio market and the fate of the money-losing all-sports station.

The full submission can be read here. The relevant paragraphs are these:

45. Finally, on the separate issue of the radio station CKGM-AM and Bell Media’s proposal to obtain an exception to the Commission’s common ownership policy, the Bell/Astral panel indicated during the hearing that it would consider shutting the station down if the Commission did not allow Bell Media to operate 4 radio stations in the Montreal market. We understand that Bell Media was concerned that if an exception to the common ownership policy was not granted, then radio listeners in Montreal would be denied access to sports radio in that city.

46. With that concern in mind, Rogers Media is informing the Commission that it would be prepared to make Bell a reasonable offer to acquire CKGM-AM and that we would be prepared to operate it as an English sports radio service. Given our sports properties (which include the Fan 590 in Toronto) and the fact that we now have a presence in the Montreal market with our recent acquisition of CJNT-DT, Rogers Media is confident that it has the infrastructure in place to operate the station profitably.

47. If there are concerns that there would be no buyers for CKGM-AM and that Montreal radio listeners would be deprived of a sports service, we believe that our commitment to make a reasonable offer for the station should allay them.

This would seem to solve both the problem of Bell owning too many stations in the market and of wanting to keep an all-sports station here. But there are some caveats. First of all, the station wouldn’t be called TSN 690 anymore. Bell has no intention of licensing the brand, and Rogers wouldn’t want it anyway. So it would probably be called Sportsnet 690 The Fan (which would be easily confused with Fan stations at 960 and 590).

More importantly, Bell has said that if it sold the station it would not sublicense radio broadcast rights to Canadiens games, instead moving them to CJAD. And CJAD is already the broadcaster for Alouettes and Impact games. So The Fan wouldn’t start off with much in the way of local broadcast rights.

Nevertheless, Rogers is obviously aware of this, and feels it can make the station profitable, thanks to its recent acquisition of CJNT, which gives Rogers its first broadcast property in the market. Sportsnet’s existing resources in Montreal, added to those that will work on a weekly sports show on CJNT, and the national resources of Sportsnet TV and radio, will also help.

It’s unclear if Rogers was one of the two players that Bell told the CRTC had made “informal” inquiries about CKGM. We do know that the other was Tietolman-Tétrault-Pancholy Media, which has licences for news-talk AM stations in English and French and is waiting for a decision from the CRTC on an application for a French-language AM sports station in the market. Tietolman has not hidden that he would be willing to acquire CJAD in particular, and possibly other stations put up for sale as well.

Rogers was asked about acquiring this station during last year’s Bell-Astral hearing. They weren’t terribly enthusiastic, but didn’t dismiss the idea either. Here’s what Susan Wheeler, Rogers’s VP of regulatory affairs, told the commission on Sept. 12:

Certainly, we would be interested in expanding our sports radio network across the country. So that’s certainly something of interest to us. Whether it’s a viable business model without the Canadiens rights I think is something that we would have to do the math on.

But I also, I guess, would question the limitations that Bell, you know, has said in previous testimony that they don’t have the rights to sub-license the Canadiens rights. So I’m wondering whether that’s something the Commission could look into further.

Bell has until May 21 to provide a final written reply to the commission on this and other issues brought up by interveners based on new information brought up at the hearing.

UPDATE (May 21): Bell says this is the first it hears of Rogers being interested in the station, and “we question the sincerity of this claim.” Bell also questions why Rogers is only bringing this up now, instead of in its original intervention or at the hearing.

The full paragraph about CKGM in Bell’s reply is here:

Rogers made a last minute claim that they would make a reasonable offer to purchase CKGM and operate it as a English-language sports service. We question the sincerity of this claim or its appropriateness at this stage in the process given the guidelines the Commission set for final Intervener comments. There is no actual evidence on the record that they would or could make such an offer or that they could viably operate CKGM as a sports service. The claim was raised for the first time in the final paragraphs of their final comments after not having even been hinted at one time in the whole course of the proceeding even though the exception to the Common Ownership Policy for CKGM has been a consistent part of our application since it was filed. Even since this surprise announcement, Rogers has not attempted to contact Bell Media about this possibility.

Voir to publish twice a month

Voir

Voir, the last remaining of Montreal’s alternative weeklies, will soon no longer be a weekly.

Editor in Chief Simon Jodoin announced on Wednesday that, beginning this summer, the paper will publish twice a month instead of weekly. In a fine example of burying the lead on bad news, the announcement is at the very end of a long story talking about the paper’s future in upbeat tones.

The news comes a year after the company shut down Voir’s Saguenay and Mauricie editions, as well as English alt-weekly Hour. Last month, it killed its Gatineau edition.

But Jodoin isn’t presenting this as bad news. Instead, he says Voir will concentrate on writing longer, more in-depth articles and focusing more on related businesses (including one that apparently involves creating websites). I’m a bit skeptical about whether this will make a difference, or even whether people who pick up a free newspaper and read it on the metro want longer in-depth pieces. But clearly Voir isn’t throwing in the towel yet.

More coverage (well, mainly rewriting of Jodoin’s column) from Le Devoir and HuffPost Quebec. Pieuvre.ca asked for some thoughts from yours truly.

UPDATE (June 11): The Estrie edition is now also dead.

Montreal TV ratings: Global morning show struggles out of the gate with 500 viewers

Global Montreal morning show cast, from left: Richard Dagenais, Jessica Laventure, Camille Ross

Global Montreal morning show cast, from left: Richard Dagenais, Jessica Laventure, Camille Ross

Global Montreal’s Morning News hasn’t had the smoothest start. As a guinea pig for a new way of producing live TV, with local control-room staff using servers across the country, it has been plagued with technical problems, some so serious they have forced the show off the air a couple of times. Marketing for it hasn’t been terribly overwhelming, and if it has been generating buzz it hasn’t been for the best reasons.

Now comes confirmation that the show hasn’t started resonating with viewers yet. BBM numbers for the first survey of Montreal TV viewers since the show went on the air estimate its audience at about 500 viewers, which is about as much as it had before the show went on the air, when it was showing things like repeats of the previous night’s newscasts.

I break down ratings numbers for this story in Tuesday’s Gazette.

It would be easy to have too much fun with this, to make jokes about the show’s lack of impact (I’ve heard a few already). But it’s not for lack of effort from those involved. Hosts Richard Dagenais and Camille Ross are trying hard to get comfortable in their new roles, deal with the technical issues and make the show work. Jessica Laventure has been trying to make her presence as entertaining and informative as possible. And the people behind the scenes are tearing their hair out juggling everything to put three hours a day of live television on the air. They all deserve better.

If anyone deserves blame for this, it’s Global management and Shaw Media, which have put the bare minimum (one could argue even less than that) into the show in terms of resources. It’s understaffed, underfunded, undermarketed, and so it should come as no surprise that it’s underviewed.

This show is here to fulfill a commitment that Shaw made to the Canadian Radio-television and Telecommunications Commission when it bought Global TV in 2010. It promised to fund local morning shows in six markets, including $5 million for Montreal until 2017. That means no matter how badly the show is received, it will continue to be on air at least until then. So in a sense Global doesn’t have to care about ratings, certainly not in the first few weeks.

But it should, for two reasons. First, Global News Senior VP Troy Reeb told me he wants the show to be self-sufficient. Not necessarily to be profitable with advertising, but to come close enough to breaking even that it’s worth continuing the investment and building a viewer relationship. That won’t happen if it continues to build a relationship as an unwatchable show with nothing to offer.

Second, we’re now only a few months away from the launch of a competing local morning show on City TV. That show will launch with three times the staff, and you have to expect that the difference in quality will be noticeable almost instantly. If Global’s morning show hasn’t developed a strong connection with viewers by then, any morning viewing looking for a local alternative to Canada AM will switch to City instead.

Global: No comment

I tried to get comment from the three broadcasters for my story, but only heard back from one by deadline (though CBC did provide me with some data). It’s funny how those with good ratings information are always the easiest to get in touch with.

When I finally got Global Montreal station manager Karen Macdonald on the phone on an unrelated matter, I asked her about the ratings, and whether she’s disappointed in the numbers from the morning show. She said she doesn’t believe the ratings, that she feels Montreal’s English market does not have a large enough sample size, and she doesn’t have anything more to say on the subject.

Global has had various theories for why ratings show them so far behind their competitors (though they acknowledge that they are behind). They feel they have a strong francophone audience, which is ignored by BBM. They feel that the diary system is biased toward CTV’s self-marketing power that causes some people write down that they’re watching CTV News when they’re actually watching Global. BBM rejects the latter argument, saying diaries ask for network, channel number and program name, and survey takers are called if there is any discrepancy.

I can understand Global’s frustration with the ratings. This isn’t an easy market to crack. CTV had been the only private game in town from when it launched in 1961 to when Global opened in 1997. CFCF’s audience is intensely loyal, which leads to high ratings which leads to larger budgets which leads to better quality which leads to higher ratings. Only an overwhelming infusion of money over a long period of time could seriously compete with that, and even Shaw isn’t ready to spend that kind of cash.

At least with mornings, Global didn’t have to compete with CTV here. It runs the national Canada AM show (though “national” might be exaggerating since western CTV markets have local morning shows). But viewers so far are still happy enough with that and haven’t been switching. Shaw and Global need to do a lot more if they’re serious about making this show a success and keeping it going past that five-year mark.

More numbers

The rest of the ratings details don’t show much difference from the last report. CTV Montreal’s newscasts still dominate in every time slot by a wide margin. The weekday 6pm newscast has a 52.8% market share, compared to 4.5% at CBC and 1.5% at Global. In terms of actual viewers, that works out to 133,000 for CTV, 11,400 for CBC at 6, and 3,800 for Global.

The top-rated show overall in the market is CTV’s 6pm newscast. The second-highest rated is the weekend 6pm newscast.

There has been some variation. CTV says its 6pm weeknight audience is up 11%, the 6pm weekend audience is up 7.4%, and its late-night audience is up 20.5%, while its noon newscast has dropped by 21%. GM Louis Douville told me that they would be looking at the noon show. Coincidentally the next day he told me that Paul Karwatsky is being moved off of it so he can co-anchor the 6pm newscast an anchor at 11:30pm while Catherine Sherriffs is on maternity leave.

At CBC, the 5pm evening newscast continues to make gains. The spring 2013 numbers show that in the English Montreal extended market, the show has 21,000 viewers at 5pm and the same at 5:30. Its share of the audience has more than doubled for both those periods since 2011. But the 6pm newscast, which has to compete with both CTV and Global, hasn’t seen that kind of growth. It has only 11,000 viewers in the latest report, and only a 5% share, compared to a 16% share at 5pm.

And yet, when you watch the newscast, it’s clear that they’re trying to push viewers to tune in at 6. I can’t count how many times I’ve heard “we’ll bring you more on this story at six o’clock.” But clearly viewers are switching channels at that time. You have to wonder why they don’t just come out with their news at 5 and either kill the last half-hour or turn it into something else.

Unfortunately decisions like these are made in Toronto, so we won’t be seeing any big changes unless they make sense on a national scale.

CBC’s late-night newscast has 5,000 viewers, or a 4% share, same as it had in the fall.

The BBM measurement covers three weeks in February and March. The next measurement of diary markets like Montreal will take place in October and November, for publication in January 2014.

 

Elysia Bryan-Baynes named late-night anchor at Global Montreal

This is how I imagine Elysia Bryan-Baynes celebrates everything.

This is how I imagine Elysia Bryan-Baynes celebrates everything.

Global Montreal has finally filled the seat that was vacated by Richard Dagenais when he moved to mornings in January: Reporter Elysia Bryan-Baynes is being upgraded to the anchor desk, it was announced on Wednesday morning. Her first day on air is June 3.

Bryan-Baynes, an avid comic-book reader, has been with Global Montreal since 2003, but this is her first permanent job at the station, station manager Karen Macdonald tells me.

“Elysia has literally been a freelancer here since 2003,” she said. “We’ve had lots and lots of babies and we’ve had lots and lots of mat leaves” that she’s been able to fill. Macdonald attributes the lack of openings both to the station’s tiny size since it drastically cut staff in 2007, and to its bizarrely low turnover rate. “People just don’t leave here,” she said. “So since 2007 since we had the cuts we haven’t had that many departures.”

The new morning show, which brought a handful of new jobs including two anchors, created an opportunity.

“Of all the candidates, her screen test was the best,” Macdonald said. “I think people will be intrigued and pleasantly surprised.”

Bryan-Baynes hasn’t done much anchoring, which Macdonald said was “because she’s had so much else to do” with reporting, including some filling in at the National Assembly. “She’s a really strong anchor, she has a lot of experience news-wise. It requires a lot of experience, because basically they’re by themselves a lot in the evening.”

For her part, Bryan-Baynes says she’s really excited about the new gig. “I’ve loved the work and the team since I arrived in 2003,” she tells me. “Global has always made me feel part of the family. Now its official. For now, I’m feeling excitement and great sense of responsibility. I’m sure many other emotions will hit me between now and when I start in June.”

Paola Samuel has been filling in on the late-night desk most nights since Dagenais’s move.

Global also announced to staff that Gloria Henriquez has officially been named associate producer of Morning News, a role she has been temporarily filling since the show began.

Karwatsky to take over late nights at CTV

Meanwhile at CTV, there’s also a change there to the late-night anchor desk. Catherine Sherriffs will be leaving on maternity leave this summer, and the station has decided to have Paul Karwatsky take over the late-night desk in addition to co-anchoring at 6 p.m., station manager Louis Douville told me. That means Mutsumi Takahashi will be doing the noon newscast solo.

Paul Hayes leaving The Beat

Paul Hayes, left, with Donna Saker

Paul Hayes, left, with Donna Saker

Paul Hayes, who has been doing the evening Heartbeats show on The Beat since the station rebranded in September 2011, is leaving the station at the end of June to go back to the U.K.

The news came out yesterday as people noticed two ads for announcers at The Beat on MilkmanUnlimited and elsewhere.

“I’ve been away for over three years (with Dubai before here) and it just felt like the right time to re-connect with home – for a while anyway,” Hayes tells me. “I’ve absolutely loved it here, you couldn’t work for a better company, they’ve been genuinely amazing. I’ll be back to visit without doubt, and who knows… I’d consider a move back again at some point too.”

Leo Da Estrela, The Beat’s program director (and the guy who will be taking applications for Hayes’s replacement) confirms Hayes will be leaving at the end of June, and that the station will be announcing that fact on air.

The station has also posted an ad for a temporary part-time announcer. Da Estrela says that’s for vacation relief this summer and isn’t replacing anyone else.

Applications for both positions are due May 22.