The Montreal Stars Canadian Women’s Hockey League team is so desperate for people to actually come to its games that not only is it eliminating the $10 entrance fee but it’s going to offer free pizza for certain games.
The change comes as the result of a new sponsorship deal, which will solve the team’s financial problems if they can guarantee at least 500 people per game. That will be difficult for certain early games, hence the free pizza.
Next year’s schedule hasn’t been set yet, but the team’s spokesperson said about a third of the games would be part of the promotion, whereby anyone who stayed past the second period would get one slice of free pizza. Double Pizza has already been brought on as the sponsor. The company has provided post-game pizzas for the team in the past and will provide game pizzas for significantly reduced costs in exchange for promotional consideration.
I’m told the free pizza will be plain.