Tired of upbeat pop music on the radio? Maybe you should give Emo FM a try.
An application was filed with the CRTC recently for a new English-language radio station in Montreal with an all-depressing-music format.
It’s not clear what kind of music exactly will air, but the application hints at a playlist that includes songs by Nirvana, Nine Inch Nails, Radiohead and lots and lots of Coldplay.
“People have been telling us that the music they hear on Virgin and The Beat make them want to cut themselves,” said prospective owner Everil DaPwasson. “So we’re proposing an innovative new format that connects those disaffected radio listeners with the kind of songs they want: the ones that they can listen to after they make that one last, deep cut or wait for the pills to kick in.”
DaPwasson sees a large untapped market of depressed teenagers out there. He believes he can sell that audience to advertisers, who are constantly looking for ways to reach younger audiences. But he says it might be a challenge “keeping them alive long enough to buy our advertisers’ products.”
The station would have a transmitter on Mount Royal, transmitting at a symbolic 666 watts, which would give it a moderate signal similar to that of Mike FM.
The CRTC is accepting public comment about the Emo FM application until May 1.