Radio X is officially dead in Montreal. As of Tuesday, 9/9, the station at 91.9 FM is known as “Radio 9“.
The rebrand of the RNC Média-owned station comes with several personalities leaving and several others joining on. Dominic Maurais’s Maurais Live remains syndicated from CHOI Radio X in Quebec City. Caroline Proulx also sticks around, hosting the midday show.
The station, which finally got approval in April to become a mainly talk station and drop jazz music, follows a similar schedule from the Radio X days, with original talk programs only during the day on weekdays.
Jean-Charles Lajoie hosts the afternoon show, which is now completely focused on sports, clearly trying to fill the void left by the disappearance of CKAC Sports in 2011, a station Lajoie worked for in those days.
Evenings feature repeats of Proulx and Maurais. Overnights and weekends are rock music, according to the schedule (though I’m listening to it at 12:30am and I’m hearing repeats of talk shows).
Though management insists this isn’t a right-wing station, its programming is clearly supposed to be populist. It reminds me of what was done at 940 News after the all-news format failed. Hopefully it won’t have the same fate.