As Canadian newspapers have gone back and forth over the idea of charging online readers directly for access to content, trying to find that sweet spot between encouraging them to subscribe to read high-quality reporting and getting as much ad revenue as possible through traffic to popular stories, one newspaper’s strategy has stayed the same for the past decade.
As it made its yearly announcement of its financial situation to the public recently, Le Devoir announced that it is opening up holes in its paywall. What was previously a hard paywall that restricted access to most of its exclusive content to paid subscribers has now become a metered system similar to what most paid newspapers (including my employer’s) have adopted.
People without subscriptions will now be able to access 10 paid articles per month before the paywall comes down. (And, of course, as with any metered paywall, there are many ways around that restriction.)
This news is good for those of us who follow just one particular subject. And it might help improve their ad revenue situation slightly. But Le Devoir is facing the same troubles as other major newspapers. And as this analysis shows, the numbers are getting worse.