Bell Media rehires Louis Douville as regional sales manager

Louis Douville

Louis Douville

Two months after he lost his job as general manager of CTV Montreal, Louis Douville is back at Bell Media. It was just announced internally that he is taking on the new job of regional sales manager for local TV and radio in Quebec, starting Monday.

In his new job, Douville will be responsible for advertising sales managers at CTV Montreal and Bell Media’s radio stations in both languages throughout the province. He reports directly to Toronto.

Douville tells me he considers the change a lateral move, with “a more focused responsibility” but with a wider scope.

He says he had no hard feelings about being cut as part of hundreds of job cuts at the company this year. “I never took it personally. I was a victim of economic times,” he said. “To be able to stay with a company that I’ve invested in for 33 years is pretty fabulous.”

Advertising is a big challenge, especially for a company like Bell Media, which is looking to increase or at least maintain its revenues while operating with fewer staff. Douville said he has ideas for strategy but wants to discuss them with his staff first. And as for taking on that daunting task, he offered advice he heard from a wise man once:

“If you take a challenge that doesn’t terrify you, you’re not taking on enough of a challenge.”

One thought on “Bell Media rehires Louis Douville as regional sales manager

  1. Ely Bonder

    Welcome back Louis ! :)) Your strong point is recognition of building on strengths, and planning for change. You are a child of Broadcast and now a mentor of the future of mass consumption. Keep the dialogues roiling with your people and your clients. Look for the new sprigs of creativity emerging and bond them with brands and access. Just sayin’.


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