Normand Brathwaite announces retirement as counterexample to criticisms of racism in Quebec media

Normand Brathwaite as François Bugingo parodying Uptown Funk

Normand Brathwaite in one of his last but-we-have-a-black-guy roles in Bye-Bye 2015

Normand Brathwaite, who for 35 years has proudly been Quebec’s go-to counterexample when confronted with criticisms of racism in the media, says he’s ready to hang up his token hat.

In an announcement posted to Facebook this morning, just after his latest contract with the Union des artistes expired, Brathwaite wrote that it’s time to pass the hat to a new generation of token black guys.

“In my 35 years in showbusiness, I’ve seen a lot of changes,” he wrote. “I went from being the only black guy in a room full of white people to being the only black guy in a room full of white people with a few arabs around.”

Brathwaite pointed to young black actors whose names I couldn’t recognize and said the future of making white people feel less guilty about profiting from a system that discriminates in their favour was in their hands.

But it’s expected that musician and TV and radio host Gregory Charles will take up much of the slack of being referenced by hard-line Quebec sovereignists and media executives alike in smug defiant response to people who say we’re not seeing enough diversity on television screens.

The Parti Québécois issued a statement congratulating Brathwaite for his service. “As an experienced counterexample myself, I know the amount of commitment it takes to be a perfect token, and the toll it takes on you to be constantly used in Twitter discussions between partisan trolls,” said Maka Kotto, on behalf of the entire PQ black caucus. “You should be proud, as I am, of how comfortable you’ve made white people feel for decades now.”

The sudden departure of Brathwaite has led to some scrambling from some quarters, with one Télé-Québec executive asking around if he could consider Adib Alkhalidey a black guy “or just a general ethnic.”

2 thoughts on “Normand Brathwaite announces retirement as counterexample to criticisms of racism in Quebec media

  1. mattzimbel

    April’s 1st is fast becoming my favourite annual holiday…wonderful posts this morning. With Bell’s hostile takeover of Canada, the end of playoff season, Jian’s new pod cast, the Porny Skinny Package from the CTRC and the views from the “entire” black caucus of the PQ, i am more deeply informed than most mornings. Bravo

    Reply

Leave a Reply