CHOI climbs back into second (or first, depending how you count) in Quebec City radio ratings

Numeris released radio ratings for diary (read: medium-size) markets recently. You can read the top-line details here, or get some deeper numbers from Bell Media Sales for stations in Quebec.

Among things of note:

  • After a disappointing fourth-place 11.1% share in last fall’s ratings report, CHOI-FM has bounced back into second with a 14.5% share in Quebec City. CJMF-FM (FM93) remains the top-rated radio station in the market. Among adults 25-54, CHOI is number one again, and among adults 18-34, it’s tied with CJEC-FM (WKND).
  • CHOI’s ratings doubled during the noon hour, pushing it into first place, thanks to André Arthur. But that wasn’t enough for him to stay on. As the ratings period ended, Arthur’s contract was terminated.
  • Radio Classique CJSQ-FM Quebec City jumped from a 2.5% share to 5.3%, closer to its average over the past few years.
  • CBC Radio One (CBVE-FM) in Quebec City still has a 0.6% share. It reaches 15,300 listeners a week in the provincial capital, but 36,000 overall through the Quebec Community Network of retransmitters.
  • Ottawa’s CFRA, which was hit hard by the Bell Media cuts last fall and then again in February, saw its share among anglophones drop from 10.9% to 8.1%. The past few years the ratings had been around 9%.
  • CKOF-FM, Cogeco’s talk station in Gatineau, jumped from 6.9% to 9.4%.
  • Regina’s CIZL-FM (Z99), while still the top station in the market, dropped more than four points, from 20.2% to 16.0%.
  • Lethbridge’s CFRV-FM (107.7 The River) lost almost five points from last fall, going from a tie for first to a distant third. CHLB-FM (Country 95.5) is top with 20%, and CJOC-FM (Classic Hits) jumped up four points in second with 16.5%.
  • In Red Deer, CIZZ-FM (Z98.9) dropped from second place to second-last, from 11.7% to 6.7%. This isn’t the first such radical fluctuation for this station in the ratings.
  • Kamloops, B.C., is really tight: Only one percentage point separates the top four stations in the market.


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