13 thoughts on “Analysis: Comparing Super Bowl ads on CTV and FOX”

1. Mimo February 7, 2017 at 2:12 pm

   I definitely made the right decision to watch FOX. I’m noticing that a lot of these ads are not new, and many were repeated. It wasn’t until overtime that FOX repeated an ad. The quality of the Canadian ads really doesn’t compare,and truth be told, I’m going to be seeing them for the next several months anyway. My girlfriend found the viewing experience so much better than in past years. She is still talking about the KIA Eco Warrior ad with Melissa McCarthy, an ad she never would have seen with sim sub. I am so happy to have been spared that National Car Rental ad. They annoy me. They do run on U.S. channels but much less often.

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2. Gazoo28 February 7, 2017 at 4:12 pm

   Just curious. Three of the four winners from CTV contest were located out west. Two in BC and one in Alberta.
   Coincidence or issue with the texting system. People here who tried received the message that their text was received after the time limit. Strange when their texts were sent within 30 seconds after the key word was announced.

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3. Brent Michaud February 7, 2017 at 4:41 pm

   Kind of puts the lie to the Bell claim that only 100 people complained about simsub. I was listening to CJAD Sunday morning around 8:25ish and the host said that all the American ads could be seen on CTV. I would like to give Ken the benefit of the doubt and say he made a mistake, but I am wondering if Bell hosts were given an edict to confuse listeners with this type of announcement. I trust Bell abouit as far as I can spit a T.Rex. Thankfully I have OTA and simsub is never an issue for me.

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   1. Fagstein Post authorFebruary 8, 2017 at 1:54 am

      I am wondering if Bell hosts were given an edict to confuse listeners with this type of announcement.

      I see no reason why Bell would tell its employees to lie on the air.

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      1. Brent Michaud February 9, 2017 at 2:36 pm

         Given their obfuscation vis a vis skinny cable packages, I see no reason why they would not.

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         1. Fagstein Post authorFebruary 9, 2017 at 3:13 pm

            Given their obfuscation vis a vis skinny cable packages

            There’s a difference between “obfuscation” and straight-up lying. If you have proof Bell Media told anyone to lie to the public to commit fraud, feel free to report it to the relevant authorities.

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   2. Brett February 8, 2017 at 9:57 am

      I watched the CTV feed because I only watch TV over the air. My indoor antenna only gets Montreal stations. Their ads where old and ones I seen way to many times.

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4. Ian Howarth February 8, 2017 at 12:36 am

   Geez, that Santa Clarita thing is creepy.

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   1. John Knox February 10, 2017 at 4:52 pm

      VERY creepy!

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5. dilbert February 9, 2017 at 4:32 am

   The Superbowl is over and CTV didn’t declare bankruptcy. Moreover, they still had millions of people watching who didn’t shift to the direct US feed.

   Smells like Bell just go caught way over hyping the implications. Want to bet the CRTC expands the simsub ban soon? Maybe ALL live programming?

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   1. Fagstein Post authorFebruary 9, 2017 at 3:08 pm

      Smells like Bell just go caught way over hyping the implications.

      Bell Media said its audience would be cut by about half. It was cut by about half.

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      1. dilbert February 9, 2017 at 3:39 pm

         SO when they renegotiate to get the rights for the Superbowl, they can offer half…. problem solves itself. Then they can work on boosting their audience by improving the overall content and perhaps adding value. Nah, they wouldn’t do that, that is work compared to a Simsub free lunch!

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         1. Fagstein Post authorFebruary 10, 2017 at 2:34 am

            SO when they renegotiate to get the rights for the Superbowl, they can offer half…. problem solves itself.

            Yeah, this is why the NFL is fighting this decision.

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