Radio ratings: Radio-Canada and FM93 tie for top in Quebec City

There are a couple of stories that can come out of the Quebec City page of the latest Numeris radio diary report released Thursday: One, that CHOI Radio X is no longer the powerhouse it once was (in large part because other stations in the market have copied its populist talk format), and two, that despite the “radio poubelle” reputation of the city’s stations, Radio-Canada’s ICI Première station is doing quite well.

Here’s how it breaks down (numbers are for 12+ listeners, 5am-1am for the whole week, Feb. 27 to April 23, 2017):

Callsign Frequency Brand Owner Listening share Central market reach
CJMF-FM 93.3 FM93 Cogeco Media 15.7% 183,100
CBV-FM 106.3 ICI Première CBC 15.6% 154,600
CHOI-FM 98.1 Radio X RNC Media 12.7% 140,700
CITF-FM 107.5 Rouge Bell Media 10.1% 132,400
CHIK-FM 98.9 Énergie Bell Media 8.0% 132,500
CJEC-FM 91.9 WKND Leclerc 7.9% 111,100
CFEL-FM 102.1 BLVD Leclerc 6.9% 120,500
CFOM-FM 102.9 M Cogeco Media 6.8% 121,700
CJSQ-FM 92.7 Radio Classique Radio Classique 5.1% 51,900
CHXX-FM 100.9 Pop RNC Media 2.8% 44,500
CBVX-FM 95.3 ICI Musique CBC 2.3% 41,400
CBVE-FM 104.7 Radio One CBC 0.5% 10,100

As you can see, ICI Première is in a statistical tie with FM93 in terms of audience in all age groups (among advertiser-friendly demographics it’s another matter). Radio X is in third place, followed by the two Bell Media stations, and the two Leclerc Communication stations behind that.

CHXX’s change from rock-based Radio X2 to pop-based Pop has resulted in a drop in market share, but the company is optimistic it can rebound.

Le Journal de Québec breaks down the ratings for specific shows in various time slots. Le Soleil gets reaction from Radio X, which notes it does well among 25-54s, though some of their on-air personalities aren’t so diplomatic, taking shots at the competition.

Le Journal also notes that a host at Énergie wants Gilles Parent of FM93 to give him his house as promised, and Parent in turn took a swipe at BLVD’s Nathalie Normandeau. Other on-air statements are compiled here.

Here are what Quebec’s other markets look like. (Montreal is a metered market, and its next quarterly report is June 7.)

Sherbrooke

Callsign Frequency Brand Owner Listening share Central market reach
CIMO-FM 106.9 Énergie Bell Media 21.1% 70,900
CITE-FM-1/2 102.7/94.5 Rouge FM Bell Media 20.3% 61,000
CBF-FM-10 101.1 ICI Première CBC 13.0% 42,600
CKOY-FM 107.7 107,7fm Cogeco 10.6% 33,200
CFGE-FM 93.7 Rythme FM Cogeco 8.2% 26,100
CBFX-FM-2 90.7 ICI Musique CBC 4.3% 12,700

Bell owns the Sherbrooke market pretty well, with the top two stations representing more than 40% listening share. Cogeco’s two stations combined have half that. La Tribune notes there’s a decrease in overall listening over last year.

Trois-Rivières

Callsign Frequency Brand Owner Listening share Central market reach
CIGB-FM 102.3 Énergie Bell 16.4% 45,100
CHEY-FM 94.7 Rouge FM Bell 13.8% 29,400
CJEB-FM 100.1 Rythme FM Cogeco 12.8% 25,300
CBF-FM-8 96.5 ICI Première CBC 11.1% 20,600
CKOB-FM 106.9 106,9fm Cogeco 9.2 16,800
CKBN-FM 90.5 FM 90,5 Community 6.5% 10,100
CBFX-FM-1 104.3 ICI Musique CBC 3.8% 8,100

Bell also tops in Trois-Rivières, though the lead is not as large.

Saguenay

Callsign Frequency Brand Owner Listening share Central market reach
CKYK-FM 95.7 Radio X RNC Media 21.2% 43,800
CFIX-FM 96.9 Rouge FM Bell 20.1% 50,300
CJAB-FM 94.5 Énergie Bell 17.3% 49,100
CBJ-FM 93.7 ICI Première CBC 10.2% 22,700
CILM-FM 98.3 Rythme FM Attraction 8.1% 18,800
CBJX-FM 100.9 ICI Musique CBC 5.0% 7,000

Radio X regains the lead in the heartland, after being in third a year ago. The Bell stations are also doing well there.

Ottawa-Gatineau (francophone)

Callsign Frequency Brand Owner Listening share Central market reach
CIMF-FM 94.9 Rouge FM Bell 16.5 79,200
CBOF-FM 90.7 ICI Première CBC 13.1% 70,000
CKTF-FM 104.1 Énergie Bell 11.7% 77,000
CKOF-FM 104.7 104,7fm Cogeco 10.0% 51,400
CIHT-FM 89.9 Hot 89.9 Newcap 5.9% 53,400
CFTX-FM 96.5 Pop 96,5 RNC Media 4.3% 27,300
CHLX-FM 97.1 Wow 97,1 RNC Media 4.2% 26,100
CBOX-FM 102.5 ICI Musique CBC 3.8% 22,200

Little change here over last year: Bell also has the two top private stations for francophone listeners in the national capital, while RNC Media’s new single-syllable music stations are more than a point behind the anglophone music station. (I’ve left out the remaining anglo stations.) Nevertheless, Le Droit notes that CFTX-FM’s change from Capitale Rock to Pop has meant a huge increase in ratings, from a 0.5% market share in September.

3 thoughts on “Radio ratings: Radio-Canada and FM93 tie for top in Quebec City

  1. Jordan

    Do you have access to the TV ratings? I’m interested in seeing what they are these days but they’re so hard to find

    Reply
      1. Jordan

        Ok, thanks! I did happen to find some recent numbers in a Gazette article which are fascinating to look at. :) I didn’t know Global Montreal had moved into second place.

        Reply

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