CityNews Montreal review: Taking content recycling to a new level

CityNews didn’t hide the fact that its local newscasts would be repetitive. In fact, they spun it as a design feature: few people will watch a full one-hour newscast, so it makes sense to make sure the top local stories are repeated so people get them whether they tune in at 6pm or 6:30pm.

Fair enough.

But it also means the news can be done on the cheap. With only two full-time reporters to start, plus a part-time reporter, BT’s news reporter and a guest contributor, they just don’t have enough staff to fill 14 one-hour newscasts a week.

To get an idea of what that means quantitatively, I recorded the first 14 episodes of CityNews Montreal’s newscast, the week of Sept. 3-9, at 6pm and 11pm, and timed its segments (705 segments total, with 13 attributes of each marked down). Here’s what stuck out to me:

Lots of promos: There’s no big musical number to start the newscast. Instead, just a quick CityNews graphic that swipes away to reveal a local reporter teasing their story coming up. A few seconds later, another graphic swipe, another reporter doing the same. The newscast is a series of stories and promos one after the other, and there are a lot of promos. In an average newscast, three minutes and 27 seconds (5.8%) of airtime is spent on promos for stuff coming up later or on the next day’s Breakfast Television. There are about 15 of these during an average hour, about 10-25 seconds each.

CityNews Montreal average newscast breakdown

Lots of repeats: Taking out commercials, promos, weather and sports, you have about an even mix between local and non-local news. The total over the first week was just over five hours, below the CRTC minimum of six (Breakfast Television would make up the rest of that quota).

But if you exclude when stories are repeated (both within the same newscast and subsequent newscasts), that five hours drops to an hour and a half (6:22 per newscast). And here I’m not excluding content about 25 minutes of content (1:45 per newscast) that is repackaged from Breakfast Television (Joanne Vrakas or Derick Fage taking an excerpt from a BT interview or panel discussion and sandwiching it with a brief intro and signoff, or Elias Makos redoing a BT news-from-the-internet segment for the evening newscast).

Generally, local news stories (including briefs) air twice per newscast. Occasionally some will air a third time. The packaged stories are simply replayed again, not repackaged using a slightly different angle the way CBC used to do it during its 90-minute newscast days.

Taking it one step further, the weekend newscast repeats stories from earlier in the week.

Melissa Duggan presenting international news from the Toronto studio

Local news from elsewhere: Filling out the newscast is national and international news, which is standard when a local newscast isn’t paired in the schedule with a national one. But CityNews doesn’t have a lot of national and international news resources. It has one reporter in Ottawa, plus a de facto anchor in Toronto presenting international news, representing about eight minutes per newscast.

The other 14 minutes of non-local news is basically local stories coming out of City’s five other local TV stations producing local news (Toronto, Winnipeg, Edmonton, Calgary and Vancouver). Some of these stories have a clear national interest and are even nationalized, making them relevant across the country. Others have at least theoretical national interest but are clearly done for the local news and could have been nationalized better. And some have little interest outside their home markets (a story about a knife attack in Winnipeg made the Montreal newscast, for example).

Other networks do this too, of course, to varying degrees. Even CTV Montreal will occasionally run local stories from other markets where it (a) desperately needs content and/or (b) thinks such a story has a particular relevance to Montrealers. But City goes farther than its competitors, making this practice essentially standard. Taken to its extreme, all of Citytv’s local newscast could be the exact same show, but with different parts of it counting as local news for that market.

Politics news on the cheap: CTV, CBC and Global all have reporters and camera operators in Quebec City. CityNews does not. And during the Quebec election campaign, it didn’t have any reporters or even cameras on the party buses. So election news of the day often consisted of brief anchor voice-overs set to still pictures. The lack of resources was very apparent here.

Sports out of Toronto: We knew the sports segment would be produced out of the centre of the sports universe. Only CBC still does a local sports segment. But rather than create a mini sports update catered to each market, Sportsnet creates one national one, and local sports updates that aren’t included in the national sports segment get added on as separate segments.

Minimal weather: Weather is presented by BT weather presenter Catherine Verdon-Diamond in a prerecorded segment during the week, and by one of the reporters on the weekend. It’s short, representing an average of less than a minute per newscast, and gives just the basics. Unlike some newscasts that make weather a central feature, CityNews believes its audience is more likely to get weather from an app and so quickly moves on to other things.

Very little new at 11: If you watch the 6pm newscast on a given day, there’s not much point in tuning in at 11. I counted less than a dozen local stories, including briefs, that were new at 11. And two of them were Sportsnet game recaps.

CityNews Montreal’s Akil Alleyne in the studio. The newscast is officially anchorless, but generally has a reporter in studio to read briefs.

Overall: CityNews says these newscasts are evidence of its commitment to local news and local communities. And in the sense that they’re better than nothing, I guess that’s true. But when the company’s executives say they outsourced technical jobs so they could put more resources into on-the-ground reporting, I can only ask where those resources are.

Repeating local news, having a lot of streeters, including local news from other markets, having lots of promos, getting Sportsnet to produce local sports news, all of these things can be sold as a strategic decision made for a good reason. But put everything together and it looks like every decision in the making of this newscast, and its peers in other cities, is done for the primary purpose of saving money.

This isn’t to knock the journalism being produced by the not-even-a-handful of local reporters here. They’re carrying big loads on their shoulders. (There were a few standout moments as well, such as being the only network to produce a post-debate analysis show after the English leaders’ debate.)

I’m also purposefully not focusing on the various technical errors that are common when a new show gets off the ground (I included one in the above video just because I thought it was funny.)

But this operation is vastly understaffed. And until that changes, it will be hard to convince me that Citytv’s announced strategy of presenting something different, more youthful and fast-paced is anything but polishing the turd of a show designed to meet CRTC minimum requirements as cheaply as is humanly possible.

CityNews airs every day at 6pm and 11pm on Citytv Montreal and montreal.citynews.ca.

12 thoughts on “CityNews Montreal review: Taking content recycling to a new level

  1. media man

    Excellent summary, something similar I would have said if I waa in your place.

    Would it be also fair to say that they simply , as it concerns Montreal, that won’t spend the cash to catch up to the no. 2 And .3 , being CBC and Global, and definitely won’t even spend the serious dollars to go after CTV, who has ruled the airwaves since 1961.

    In other words, they’re content with putting out an inferior product with little effort..

    Reply
  2. Brett

    I had high hopes for their 6pm news. For the first week I tuned in each day hoping it would improve. I don’t like their news. I’m a huge fan of their morning news but their evening news is worse.

    In the end I stuck to CBC Montreal 6pm news. I just hope that in the future the format will improve.

    Reply
  3. DS

    You get what you pay for. Great first TV job for those hardworking youngsters.

    What are the ratings for CTV, Global, CBC & CITY at 6?

    Reply
  4. dilbert

    Good summary, it’s pretty much as expected, some of the pieces are good but lacking in both resources to make enough pieces and the glue to keep the pieces together.

    The interesting part here is that with CTV (not CFCF, it’s gone) being the market leader by such a wide margin, the number of viewers required to be number 3 or even number 2 isn’t that high. That low bar means even a passable effort should put them in the range.

    Content wise, I think you will see them evolve over time as they start to learn what they can and cannot do with their time to produce the most on air content. The lack of cameras in the field is an issue, until they forge relationships with others who do have the cameras. This is certainly a situation where freelance and jobber camera operators may be needed just to pick up the slack.

    The other thing I guess is that they need to work on creating file footage. You know, those shots of street corners, downtown scenes, Mount Royal scenes, shots of traffic, bridges, trucks, airplanes, and the hundreds of other things that can be used as stock footage to talk over and run in the background against still images of the people in the current story. It’s still cheesy, but it would be a step up.

    Finally, i think over time they will get better at having BT and the news share stories, content, and people. Again, it takes a while to build up on that and realize what content can be used, and if it’s worth it to film “off the set” stand ups with people to get a different angle and whatnot.

    Overall, it’s done incredibly on the cheap, sort of at the level of college radio. But with technology and a sharp eye for developing resources, it could be a whole lot more. #3 position isn’t exactly a huge step up audience wise!

    Reply
  5. Anonymous

    Nice analysis of CJNT-DT local news.

    I tried to watch it the first week it was on the air. Couldn’t stand it. A lot of movement, and bouncing around from one story to another, with very little to say. I wouldn’t even call it news. It’s more like face timing your friend that your at some street corner in the city, telling me that people are going to a bar to watch the game. Who cares. This is just filler.

    If they don’t have the resources to do a nightly news show, then don’t do it. Re-assign those few people they have to the BT morning show, and use them to do research, and fact checking for the morning show. Don’t need idiotic talking head presenters, spewing off their dumb ass opinions. And that includes the morning presenters on BT as well. Elias & Catherine are the only two that are worth tuning into on the morning show.

    Reply
    1. DS

      Agree. Elias & Catherine would be the only two worth tuning in for if the broadcast was 5-10 minutes. They are both fantastic in small doses.

      Reply
  6. Dan

    It will not get better unless Rogers invests the proper resources.

    The absence of professionalism cascades downward. Who signs off on such a broadcast? Is there not somebody behind the scenes responsible for ensuring content is at an industry standard? Even our young children noted the lack of polish and expertise when we tuned in.

    There is no way in hell CTV , Global, CBC , or any other real network affiliate would allow something subpar like this to air.

    Unacceptable.

    Reply
  7. X

    It’s true that it’s the minimum required by the CRTC, but they’re also aware that any thing more is a waste of money especially if the younger demographic is the target since none of them actually sit and watch newscasts. ( I.e.- the day cannabis was legal, the young people at my work had already seen the lineups on their fb feeds).

    Besides, the 6pm news format is slowly dying along with its audience. The proof? On tonight’s talkback 12 poll, 76% voted that they still use snail mail; of course, since the audience is probably aged 50yrs. and older. So why waste money on something that won’t last?

    Reply
    1. dilbert

      They made a trade off with the CRTC on this. You have to remember that the CRTC is about 40 years behind on EVERYTHING, they still think they can magically force Canadian content on people, and they can somehow keep material out that they don’t like – as if Youtube, Twitter, Facebook, and such don’t exist. Perhaps this is why they keep accepting data caps from ISPs.

      Newspapers and the 6 PM news are both aimed at an older demographic, at this point mostly retirement age and beyond. It’s things that these people grew up with and love. But the younger generation (anyone from the time of computers) know that you don’t have to specifically tune in at 6 to get news, and you don’t have to wait until the next morning to read the news.

      Citynews is just sucking up to the time warped CRTC. It’s no more relevant than recently installed rotary dial phones.

      Reply
      1. DS

        Excellent points. I find Citynew/BT Montreal’s lack of engagement on social media more indicativve of their irrelevance in this market.

        Reply

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