Monthly Archives: October 2018

Why doesn’t TSN have Canadiens pregame and postgame shows? I asked them

The NHL season begins tonight, and that means yet another year of WTF-why-is-my-Canadiens-game-blacked-out pleas on social media and email.

So once again the Gazette asked me to put together a full 82-game schedule listing what channels each game is on (we’re also making printable letter-sized versions available). It was printed in Tuesday’s paper, which had a lot of other news content as well. The story next to it is mainly an interview with Bryan Mudryk, TSN’s new play-by-play man for (most of) their Canadiens games this season.

I also spoke with Paul Graham, TSN’s executive producer of live events. He was on the phone in Helsinki at the time, signing new agreements for international hockey. (He took the time to remind me that TSN airs far more hockey than ever before, even though it doesn’t have the Wednesday night national games and first-round playoff series that it did before the Rogers deal.)

Just before I hung up with him, I asked Graham about why we don’t see more pregame and postgame Canadiens programming during the TSN regional games, like we see on RDS and TVA Sports.

“In our minds for the most part we already have a pregame show, and it’s That’s Hockey,” he said. “It’s just not specific to one team.”

The exception is in Winnipeg, “mostly based on time zone.” Because it’s an hour behind and its home games generally start an hour later, it will have its own version of the program on TSN3.

But producing separate Leafs, Senators and Canadiens pregame and postgame shows wouldn’t be worth the cost because people don’t really care about that stuff, he said.

“What we found, quite honestly, from a research perspective, is that when you talk about post-game shows, they’re really there for the die-hard fans, that most people just watch the game and they’re done. And so what we try to do is we try to get to SportsCentre as quickly as possible. And still include key elements of what you would hear in a post-game show anyways, which would be comments from our broadcasters that did the game, dressing room post-game comments from, in this case, John Lu, and then our hosts on SportsCentre, if the story dictates it for that night, going a little bit longer on one particular item. So there’s no real plan to have a specific Montreal Canadiens pregame show or specific Canadiens postgame show. We think that we service that already with That’s Hockey before and with SportsCentre afterwards.”

RDS and TVA Sports go pretty hard with local pregame and postgame with the Canadiens (and almost nothing with their Senators broadcasts). But their ratings data shows it’s hard to keep fans tuned in. They’re lucky if even half of those who tuned in during the game stay for the postgame show. And with TSN’s Canadiens regional broadcasts getting less than 200,000 viewers (the average was 123,000 last season, but the Canadiens sucked really bad that year), there’s just not enough of a critical mass to warrant it.

Not much new, but a bit more Lu

I asked Graham if we should expect any other big changes for the Canadiens broadcasts this season. For the most part, it’ll be the same as last year. The supporting cast of analysts (Dave Poulin, Mike Johnson, Craig Button) and studio hosts (Tessa Bonhomme, Glenn Schiiler, Pierre LeBrun) will be the same. But “we’re looking to incorporate more TSN-specific programming in intermission” such as the Insider Trading segment with experts like Bob McKenzie and Darren Dreger.

“(Reporter) John Lu will be front and centre at a lot of games that originate in Montreal,” Graham added.

I also asked him what he sees happening when TSN’s rights deal expires in 2022. While regional rights deals for Canadian NHL teams were quickly gobbled up following the national Sportsnet deal, the Canadiens’ English-language rights seemed to be of less interest. First Sportsnet grabbed it for three years (the first time all 82 Canadiens games were televised in English), then TSN for five.

Team English TV French TV English radio French radio
(National) Sportsnet (2026) TVA Sports (2026) N/A N/A
Vancouver Canucks Sportsnet Pacific (2023) None Sportsnet 650 (2022) None
Edmonton Oilers Sportsnet West (2020) None Corus/CHED (2020) None
Calgary Flames Sportsnet West (2020) None Sportsnet 960 (2020) None
Winnipeg Jets TSN3 (2021) None TSN 1290 (2021) None
Toronto Maple Leafs TSN4 None TSN 1050 None
Sportsnet Ontario Sportsnet 590
Ottawa Senators TSN5 (2026) RDS (2026) TSN 1200 (2026) Unique FM (via Bell)
Montreal Canadiens TSN2 (2022) RDS (2026) TSN 690 (2022) Cogeco (2019)
Laval Rocket (AHL) None RDS TSN 690 91.9 Sports (2022)

Graham pointed out that TSN shares resources with RDS, which allows them to make the broadcasts more efficient. And with Bell having a share in ownership of the Canadiens, they have an interest in keeping the relationship going.

“At the end of the day, along with our Bell ownership, we’re confident that Montreal will get better, and we’re confident that we’re going to be part of this for a long time,” he said. “I can’t see any situation in the immediate future, even when we get past the five years, where we wouldn’t be involved.”

Mudryk gives back

I didn’t have space to get into this in the story, but Mudryk is known for his charity work in addition to his on-air talents. The Bryan Mudryk Golf Classic has gone on for 15 years now, inspired by his own battle with Hodgkin’s lymphoma (i.e. the non-Koivu version). While he’s going to have a busy year with a lot of travelling (his life so far has been mainly going back and forth between his hotel, the Bell Centre and the Bell Sports Complex in Brossard), he’s ready for requests from charitable organizations to host their events, and he wants to help.

“I’m not just saying that to get a good quote in your paper,” he said, which is good because I didn’t get the quote in the paper. “I’m saying it because I mean it. If I have the time and it works out in my schedule I’m always there to help worthwhile causes.”

I could probably insert a joke here about the Canadiens being the biggest cause needing help right now.

Status quo on Sportsnet

As far as Sportsnet is concerned, not much has changed in their plans. Hockey Night in Canada (with the Leafs generally on CBC and the Canadiens generally on Citytv, it seems), Wednesday Night Hockey and Hometown Hockey on Sundays. It’ll be Bob Cole’s 50th and last season as a play-by-play announcer, and he’s starting it with the Habs’ game on Saturday.

Sportsnet is also bringing in the weekly Twitter broadcast Ice Surfing, after a pilot episode last season. The show will follow games playing that night with some live action but also commentary and conversation.

No more U.S. Super Bowl ads, but access to U.S. stations remains under USMCA trade deal

I was a bit busy yesterday in the middle of a Quebec newsplosion, but fortunately people in the rest of Canada (Globe and MailFinancial Post, CBCBNN, Michael GeistCartt.ca) had time to read the new U.S.-Mexico-Canada Agreement and notice an annex that directly impacts the CRTC and Canadian TV viewers.

Annex 15-D of the agreement is very specific: “Canada shall rescind Broadcasting Regulatory Policy CRTC 2016-334 and Broadcasting Order CRTC 2016-335.”

It doesn’t use the words, but that policy is about ad substitution during the Super Bowl. It’s the policy (originally announced in 2015) that said Bell could not require TV providers in Canada substitute its signal over those of U.S. border stations during the game because of Canadians’ strong demand for those high-profile U.S. commercials.

Bell has been trying hard since 2015 to get that decision overturned, going all the way up to the Supreme Court of Canada. The NFL has been on their side, because without simsub, the value of the Super Bowl rights in Canada plummets.

Now, thanks to the NFL’s lobbying of U.S. trade negotiators, the Canadian government will step in and solve the problem for them. The annex doesn’t specify a timeframe, but presumably it would happen when the treaty is ratified, which may or may not come before the next Super Bowl in February.

Putting this in the trade deal gives the Canadian government and the CRTC some cover. The Canadian government can say they were forced into this by the U.S. government, and the CRTC can blame the Canadian government when people go back to complaining to it that U.S. ads are blocked.

This also could have ended much worse for Canadian TV viewers. This trade deal could have ended the entire practice of allowing U.S. over-the-air stations to be rebroadcast in Canada without their consent. There was lobbying from a coalition of U.S. border stations in favour of requiring retransmission consent. Instead, the existing simsub regime will be maintained, and rebroadcasting through TV distributors allowed (but only when the signal is unaltered and simultaneous).

Assuming this deal is ratified, it could be decades before the simsub regime changes. And by then it could be completely irrelevant.

UPDATE (Oct. 6): Donald Trump amazingly brought up this clause in a campaign rally on Thursday night, saying a “big big problem” with Super Bowl ads was fixed when he told his negotiators to fix it. He said he got a phone call thanking him from NFL commissioner Roger Goodell.

And let QVC in, too

The annex also includes a provision related specifically to QVC: “Canada shall ensure that U.S. programming services specializing in home shopping, including modified versions of these U.S. programming services for the Canadian market, are authorized for distribution in Canada and may negotiate affiliation agreements with Canadian cable, satellite, and IPTV distributors.”

In 2016, the CRTC denied an application by TV provider VMedia to allow it to distribute the American shopping channel in Canada. It argued that since QVC would be doing business with Canadians, and that’s the very basis for that channel, “QVC would be carrying on a broadcasting undertaking in whole or in part in Canada” and for that it needed a licence (which it couldn’t get because it’s not Canadian-owned).

VMedia filed a request in court to overturn that decision, and the federal court sent it back to the CRTC. The commission opened a proceeding about its reconsideration, but has not published a decision.