Monthly Archives: February 2019

Media News Digest: Impact extends radio deal, Windsor Star stops publishing Mondays

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Some context to consider about those TVA Facebook comments

You may have seen the story: TVA Nouvelles deleted a Facebook post pointing to a story about a house fire in Halifax that killed seven children (who happened to be from a Syrian family) because it received several unacceptable comments that appeared to make light of or even celebrate their deaths. Media personality Alexandre Champagne compiled some of those comments in a widely shared screenshot.

TVA Nouvelles posted another post and apologized, saying it would try to police its social media better next time.

I posted a link to the apology on Twitter and it got retweeted a bit, prompting a lot of discussion. I was interviewed for a CityNews story about it, during which I tried to say that a few comments on a Facebook page provides a skewed impression of the views of the audience — and larger population — as a whole.

Through the various discussions, I’ve seen a lot of statements that I feel are missing key context, so I’d like to try to add some of that here.

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MusiquePlus is dead — but music on TV is far from it

There are quite a few eulogies to MusiquePlus this week in various media, after news came out that owner V will be replacing it this summer with a women’s movie channel. (Many news stories talked about it going “off the air” or being “shut down forever”, when neither is true. The only thing really changing that has any connection to its former life is the name.)

Brendan KellyRafaël Ouellet and various former MP personalities shared memories of the music channel, how it influenced a generation and how much fun it was to work there.

The eulogies tend to fall along the same lines, remembering the personalities the channel built up, the live music performances, the interviews with big stars, the excitement of debuting a new song or video. Then they go on to acknowledge that most people can get their music videos on YouTube these days and have no need for a channel that runs them on an endless loop.

There’s a few problems with this logic, though. For one thing, there is demand for such a channel. As I’m writing this my TV is on Stingray’s PalmarèsADISQ music video channel, which is an automated channel that runs nothing but francophone music videos. It doesn’t have live music or video jockeys, though.

And that’s what we really miss about MusiquePlus. It’s not the music videos, it’s everything else related to music.

But live music is expensive to produce. So while it may have worked as a weekly special occasion on a cable channel 20 years ago, it doesn’t make sense any more on Quebec television.

Which would make sense if you didn’t watch Quebec television, and conveniently ignored that the most popular francophone program on Quebec TV right now, with more than 2 million viewers a week, is a singing competition show.

I looked through the TV schedule for next week, and here are shows I found that are directly music-related:

  • La Voix (TVA, Sunday 7pm)
  • Virtuose (ARTV, Monday 10:30pm)
  • The Launch (VRAK, Wednesday 8pm)
  • En direct de l’univers (Radio-Canada, Saturday 7pm)
  • Pour l’amour du country (ARTV, Saturday 7pm)
  • La vie secrète des chansons (TV5, Saturday 8:15pm)
  • Belle et Bum (Télé-Québec, Saturday 9pm)

That doesn’t include general talent competition shows, cultural current affairs shows, dance shows, community television, talk shows featuring musicians as guests or one-off documentaries.

Music is still very present on television. What’s changed is more subtle than that, and has various factors. Music videos aren’t the money-maker they once were. TV channels have to work harder to gain audiences. Automation in TV production, and the job cuts that followed, have made it easier to just run content produced elsewhere than create original live studio programming. Corporate consolidation has led to more caution and a focus more on big-money highly-promoted “event” programming and less on the daily grind that will be mostly forgettable and not reusable, even if it can occasionally create unexpected gems.

I honestly don’t know if someone really committed to bringing back the essence of MusiquePlus (or MuchMusic on the English side, for that matter) could make it financially viable. MP didn’t make money when it was sold in the Bell-Astral merger, and V paid very little for it. If anyone felt they could step in and make it work, they had ample opportunity. And nothing it stopping anyone from creating a TV or online channel that does all of what MP used to do. They might even convince V to sell them the brand, since they won’t be using it anymore.

It’s sad that we’re losing MP’s history (they’re apparently in talks to preserve archives), but from music videos to live performances to interviews and critiques, the programming we found on it still exists.

It just no longer exists all in one place. And we don’t have Véronique Cloutier, Rebecca Makonnen and Geneviève Borne tying it all together.

Media News Digest: Canadian Screen Awards noms, no more print Voir, CBC hires Barbara Williams

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Canadian Super Bowl ads: A statistical analysis

It was the third year in a row that Bell Media was stuck in its impossible position: One of the biggest television events of the year and half its audience is watching it on a channel it doesn’t control because those people want desperately to avoid Bell Media’s advertisements.

Though the USMCA specifically requires the abolishment of the CRTC’s special rule forbidding simultaneous substitution during the Super Bowl (the Trump administration added it at the request of the NFL, which would see the value of the Canadian rights to the NFL drop significantly if the rule were kept in place), the new trade deal hasn’t been ratified, and the commission isn’t going to act until it is.

If the USMCA is ratified this year (which is a big if), this could be the last time Canadians watching on cable will get to see big-budget ads from T-Mobile and other advertisers that have no interest in Canada.

I followed both the Canadian (TSN5) and U.S. (WCAX-TV Burlington) versions of the Super Bowl broadcast live to compare the two. Bell had no plans for a watch-to-win contest or other gimmick to get Canadians to tune in to its broadcast, and there weren’t many big announcements about big-budget Canadian ads (Bell pointed to one featuring Michael Bublé, but that ad also aired in the U.S.), so I was curious about the quality of the ads that would be broadcast.

Here is a playlist of all the ads I could find on YouTube that aired on CFCF-DT Montreal during the Super Bowl game (between kickoff and the end of the game, when the simsub exception applies).

Some of the ads were Super Bowl ads that appeared on both sides of the border, including one for Marvel’s Avengers: Endgame, an Olay commercial featuring Sarah Michelle Gellar, a Colgate ad with Luke Wilson, an ad for Persil ProClean, a teaser for the Amazon Prime series Hanna (which aired simultaneously in both countries) and a 30-second version of a Budweiser ad touting renewable energy.

For just the Super Bowl-style new ads that appeared only on the Canadian broadcast, you can follow this playlist.

Among the Canadian-only ads that tried something new for the Super Bowl:

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Media News Digest: La Presse wants money, Global expands Morning Show, Sportsnet cuts Elliott Price

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