Tag Archives: Breakfast Television

Derick Fage hired as Breakfast Television Montreal co-host

Derick Fage (Rogers Media photo)

Derick Fage (Rogers Media photo)

Less than three weeks after officially announcing the departure of Alexandre Despatie, Rogers Media has announced his replacement: Derick Fage, a host on the Rogers TV community channel in Ottawa who has filled in as host at BT Montreal this year.

He starts Jan. 4. Wilder Weir, who has been co-hosting with Joanne Vrakas in the interim, returns to his role as Live Eye reporter, in addition to being the host of Sportsnet Central Montreal.

“Derick’s contagious energy makes him a perfect fit for the Breakfast Television format. We believe Montreal viewers will look forward to waking up with Derick and Joanne for their daily dose of entertainment, news, and lifestyle information.”
— Jordan Schwartz, Vice President, In-House Productions, Rogers, in their press release

Comparative review: Global Montreal’s Morning News vs. City Montreal’s Breakfast Television

Breakfast Television cast, from left: Joanne Vrakas, Alexandre Despatie, Catherine Verdon-Diamond, Elias Makos, Wilder Weir and Laura Casella

Breakfast Television cast, from left: Joanne Vrakas, Alexandre Despatie, Catherine Verdon-Diamond, Elias Makos, Wilder Weir and Laura Casella

Tuesday, Jan. 28, marks the first anniversary of Global Montreal’s Morning News, the first of two local English-language TV morning shows that launched in Montreal in 2013. The second, City Montreal’s Breakfast Television, launched on Aug. 26. And though we could just be happy that there are two morning shows serving this community now instead of zero, it’s hard not to think of a battle between the two, even if they both have a long hill to climb to reach the level of Canada AM.

Comparing Morning News and BT comes with two main caveats: Morning News launched seven months before BT, and benefits from being on an established station in this market, while Breakfast Television has a much larger staff and far more resources. Neither of these factors are beyond the control of those stations’ owners (Shaw Media and Rogers Media), so neither I nor viewers should mitigate our reviews based on those facts, but they should be kept in mind if you’re evaluating anyone’s individual performance.

That said, here’s how the shows stack up on key elements:

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Montreal TV ratings: Global and City morning shows tied

Global Montreal morning show cast, from left: Richard Dagenais, Jessica Laventure, Camille Ross

Global Montreal’s Morning News, with Richard Dagenais, Jessica Laventure and Camille Ross, hasn’t fallen to new competitor Breakfast Television. At least not yet.

The first ratings report after the launch of City’s local programs is out, and so we can finally say which of the two local English morning shows has won the first ratings battle.

As it turns out, neither. They’re tied. Though both of them are far behind CTV’s Toronto-based Canada AM, which has three times more viewers in Montreal than the other two shows combined.

I have some analysis of ratings, and some quotes from the various parties, in this story, which appears in Friday’s Gazette.

But let’s get into some detail.

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Breakfast Television will crack some eggs – but whose?

Executive Producer Bob Babinski speaks to staff, Rogers employees and journalists gathered at a pre-launch event this week.

Executive Producer Bob Babinski speaks to staff, Rogers employees and journalists gathered at a pre-launch event this week. Behind him are, from left: weather presenter Catherine Verdon-Diamond, new media commentator Elias Makos, Live Eye host Wilder Weir, host Alexandre Despatie (sitting), Rogers VP Jordan Schwartz, reporter Laura Casella and supervising producer Jeffrey Feldman. (Joanne Vrakas is also there, but carefully hidden)

In case you haven’t been following the hype machine being run by Elias Makos and the Rogers Media PR team, you should know that Montreal is getting its newest television show on Monday. Breakfast Television will be the flagship show of City Montreal. And with its staff of about 30, it plans to make a big splash.

The obvious thing to do would be to compare it to the only other local morning show: Global’s Morning News. And while Global has had a seven-month head start, and it has managed to work out most of the technical problems that plagued it during its first few weeks, its severely limited resources means that it’s pretty well already lost this war.

As I explain in this feature story that appears in Saturday’s Gazette, City will have twice as much staff in just about every position, on and off air, technical and editorial. It has a much better set, and Rogers seems more willing to put marketing dollars behind this than Shaw was with Morning News.

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Photos: Inside the Breakfast Television studio

The Breakfast Television studio is 2800 square feet, and very versatile

The Breakfast Television studio is 2800 square feet, and very versatile

City Montreal finally launches its flagship show Breakfast Television on Monday. This week, I was among those invited to the new studio in the Rogers building on McGill College Ave. to take a peek.

(I also spoke to Executive Producer Bob Babinski for a feature story that appears in Saturday’s Gazette about the state of morning TV in Montreal.)

I was quite surprised by its size of 2800 square feet. It certainly doesn’t look like the kind of thing you’d find on the 8th floor of an office building, and its impressiveness even gives CTV Montreal’s new studio a run for its money.

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Alexandre Despatie, Joanne Vrakas named hosts of City Montreal’s Breakfast Television

Alexandre Despatie and Joanne Vrakas (Photo: Rogers Media)

Alexandre Despatie and Joanne Vrakas (Photo: Rogers Media)

Hours ahead of their Upfront presentation to advertisers, City Montreal has named the two people who will host Breakfast Television when it launches in August: Alexandre Despatie, the former world champion diver who announced his retirement from competitive diving only two days ago, and Joanne Vrakas, the radio and TV personality whose previous job was a TV reporter for CBC Montreal.

You can read more about the announcement in this story in The Gazette, which includes excerpts of an interview with Despatie and Vrakas.

The announcement of Despatie in particular has been enough to capture the interest of French-language media in Quebec, who could normally not care less about local English-language television. Brief stories in HuffPost Quebec, 98.5fm, Hollywood PQ, Agence QMI, and an interview with Rogers-owned L’Actualité. Also in English, a story from Canadian Press that will get posted everywhere, and one from J-Source.

(UPDATE: More from the Journal de Montréal and TVA Sports, and an interview with Pénélope McQuade)

The two hosts have been doing the rounds at Breakfast Televisions across the country this morning, which is a bit odd because people who watch those shows won’t be watching BT Montreal. Here’s their interview with Winnipeg and Toronto, the latter of which is ridiculously labelled an “exclusive.”

Joining Vrakas and Despatie will be Wilder Weir, the co-host of Montreal Connected. Weir will be a roving “Live Eye” host.

Breakfast Television hosts Joanne Vrakas, Wilder Weir and Alexandre Despatie are shown off to advertisers on Thursday evening.

Breakfast Television hosts Joanne Vrakas, Wilder Weir and Alexandre Despatie are shown off to advertisers on Thursday evening.

Jeffrey Feldman, who has been a Montreal-based producer for eTalk and Fashion Television, had previously been announced as supervising producer for the morning show. Also previously announced is Elias Makos, formerly CTV Montreal’s tech columnist, who is now City’s New Media Producer. He will appear daily on Breakfast Television.