Tag Archives: Canadian Living

Transcontinental sells 15 magazines to TVA for $55.5 million

The transfer of large collections of print media to and from Quebecor has taken another step, with the announcement that Transcontinental is selling 15 magazines to its Groupe TVA subsidiary for $55.5 million (or $3.7 million each on average). (Quebecor release, Transcontinental release)

The deal, which also includes a contract that will see Transcontinental continue printing those magazines for seven years, includes the following (with number of editions a year and average circulation where I could find it):

French magazines

  • Coup de pouce (general consumer magazine for women) — 12 x 209,260
  • Véro Magazine (women’s lifestyle magazine tied to TV personality Véronique Cloutier) — 4 issues/year
  • Décormag (home decorating) — 10 x 74,038
  • Fleurs Plantes Jardins (gardening) — 6 x 54,166
  • Québec Vert (horticulture) — 6 x 6,200
  • MaisonNeuves.com
  • Condo Maison Direct
  • Elle Québec (51%, with Hearst) (fashion and beauty) — 12 x 81,211
  • Le Bel Âge (50%, with Bayard Group) (lifestyle magazine for seniors) — 11 x 130,122

English titles

  • The Hockey News — 24 x 100,058
  • Canadian Living (general lifestyle) — 12 x 521,169
  • Style at Home (home decorating) — 12 x 233,878
  • Canadian Gardening — 6 x 92,624
  • Elle Canada (51%, with Hearst) (fashion and beauty) — 12 x 126,967
  • Good Times (50%, with Bayard Group) (lifestyle magazine for seniors) — 11 x 131,487

Digital

Not included are Les Affaires magazine or other business publications, or magazines regional to Western Canada, Vancouver Magazine and Western Living.

These would be the first major English magazines to come under the umbrella of TVA Publications.

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