Tag Archives: CFCF

Posted in Opinion, TV

Election night projections the networks got wrong

Rigueur, rigueur, rigueur.

Those words were uttered by TVA’s Pierre Bruneau on election night in 2007, after Radio-Canada had earlier incorrectly projected that Liberal leader Jean Charest had lost his seat in the election that swept the Action démocratique du Québec to official opposition status and ended the political career of André Boisclair. TVA held off on calling the race for that seat, and reaped the benefits.

The TV networks make big deals of their “decision desk” teams, the computers, political analysts and experts who wait until they’re absolutely sure that a race can be called before making a decision. That care is counteracted by the race to be the first to declare the result of the election.

But surely the chance of being embarrassed, as Radio-Canada’s Bernard Derome was in 2007, by calling even a single seat wrong would be enough to ensure that they always get it right.

Not so much.

On Monday night, all three local English TV stations with elections specials made more than one incorrect call. And, to their shame, I caught them on my PVR.

8:33: CBC calls Lévis for Liberals

CBC Lévis

Simon Turmel was one of a few Liberals to steal seats away from the CAQ in the Quebec City region. Or at least that’s what CBC seemed to think, announcing the gain with Turmel sitting in a seemingly comfortable lead of more than 1,100 votes.

But not quite. When the night was over, the CAQ’s Christian Dubé won the riding by 1,943 votes.

Continue reading

Posted in Montreal, TV

Montreal TV ratings: Global and City morning shows tied

Global Montreal morning show cast, from left: Richard Dagenais, Jessica Laventure, Camille Ross

Global Montreal’s Morning News, with Richard Dagenais, Jessica Laventure and Camille Ross, hasn’t fallen to new competitor Breakfast Television. At least not yet.

The first ratings report after the launch of City’s local programs is out, and so we can finally say which of the two local English morning shows has won the first ratings battle.

As it turns out, neither. They’re tied. Though both of them are far behind CTV’s Toronto-based Canada AM, which has three times more viewers in Montreal than the other two shows combined.

I have some analysis of ratings, and some quotes from the various parties, in this story, which appears in Friday’s Gazette.

But let’s get into some detail.

Continue reading

Posted in TV

Tarah Schwartz opens up about her adoption journey

Tarah Schwartz in June.

Tarah Schwartz in June, chatting with Paul Karwatsky.

This not-so-great photo was taken the last time I saw Tarah Schwartz. It was June 13, at CTV Montreal’s “upfront” presentation of its fall programming to local advertisers. Most of the on-air talent was invited to attend so they could be shown off and shmooze with the people who have big bucks to spend.

It was an emotional time for Schwartz. She was going on leave, and within days was heading to South Korea to finalize the adoption of a young boy. Her colleagues all knew about what she was doing, but it was discussed in hushed tones, not because there was anything embarrassing about the adoption itself, but because nobody wanted to jinx the process by making it public. Schwartz, who had been trying to adopt for years, knew full well nothing was certain until she returned to Montreal with a baby in her arms.

As she left the theatre, everyone wished her luck. And my slow draw with the camera prevented me from getting a picture of her unable to hold back tears. (It was probably for the best.)

I spent part of the evening interviewing Caroline van Vlaardingen, who would fill in for Schwartz during her leave. Schwartz left without any fanfare, and the public started wondering where she disappeared to. (If you go on Google and type in her name, the first suggestion is “Tarah Schwartz leaving CTV”.)

CTV Montreal newscast ends on Aug. 25 with a photo of Tarah Schwartz with husband Enrico and son Sam

CTV Montreal newscast ends on Aug. 25 with a photo of Tarah Schwartz with husband Enrico and son Sam

Fortunately for everyone, the story has a very happy ending. On Aug. 25, the local newscast ended with the news that Tarah Schwartz and her husband Enrico are officially parents.

And as she enters the final month of her maternity leave, Schwartz opens up about the process in a first-person story published in Saturday’s Gazette. It hints at past heartbreak, it talks about the complicated legal process, and it explores the emotions that a would-be adoptive parent goes through, both before and after the adoption. It’s a story foremost about waiting, powerless, knowing that your child is out there, living precious moments of the beginning of his life with some other family. And about the feeling when that long agonizing wait is finally over.

It’s a story about becoming a mom. It is a story that is commonplace, but no less special.

Mazel tov, Tarah. It’s a boy! Now all you have to do is wait for a public daycare space to open up.

Schwartz will be back on the anchor desk on Feb. 8.

UPDATE (Jan. 15): A couple of letters to the editor about Schwartz’s story.

Posted in TV

CTV adds more Sunday NFL football, which could kill Sunday evening news

As Bell Media tries to figure out how it will deal with losing NHL hockey to rival Rogers, the company has already started solidifying its deals for other sports programming. On Monday, it announced that it has extended and expanded its deal with the National Football League, and will, starting next season, be presenting football games at 4pm on Sundays on CTV and CTV Two in addition to the 1pm games it currently airs.

NFL games normally go three hours, and sometimes longer, so basic math suggests that airing games at 4pm on Sundays means those games will still be going at 6pm. But Bell Media couldn’t say right away what would happen to 6pm local newscasts on Sundays.

“The specific programming plan is evolving, but we have every intention of meeting our local news obligations in eastern Canada,” was the response from Bell Media when I asked about the Sunday newscasts.

CTV stations in large markets like Montreal and Toronto are required to air 14 hours of local programming a week. Currently, they air about 16 hours a week of local news, so they could cancel Sunday newscasts and still meet their CRTC obligations. Because the CRTC requirement doesn’t distinguish between original programs and repeats, they could also cheat by repeating an evening newscast the next day at 6am. (Global Montreal did this every weekday before the launch of Morning News. CTV also does this in some markets.)

Not having Sunday evening news wouldn’t be the end of the world. They could do like CBC and just have a late-night newscast on Sundays. City Toronto, which airs NFL football at 4pm on Sundays, cancels the evening newscast when it airs those games.

Moving the news to another time would be tricky, though. They can’t make it earlier without bringing it all the way back to noon. Pushing it an hour later might work, but ask any fan of 60 Minutes how often the 4pm football game ends before 7pm. CTV also airs primetime shows at 7pm. Right now that’s when it airs ABC’s Once Upon a Time.

Making this even more complicated is that the NFL season is only 17 weeks long, running from September to early January. So they might have one schedule for the fall and another for the rest of the year.

They have a few months to figure it out. The change takes effect with the 2014-15 season which starts in September.

Posted in Photos, TV

Shave to Save: Christine Long goes short for a cause

The new Christine Long.

The new Christine Long.

Well, she didn’t go all the way. They didn’t bring out the razors. And in fact, between her, her cameraman and her boss who were there, she’s still the one with the longest hair. But there’s no mistaking that Christine Long looks different today than she used to.

“Tomorrow mommy’s gonna look pretty scary,” Long told me on Halloween night, after taking her kids trick-or-treating. It was a joke, of course, there’s nothing scary here. And despite all the cracks directed at her, she didn’t feel nervous or worried at all. If anything, she was eager to get it done.

Long has been trying to shave her head for six years, she said. But being a TV reporter, her bosses had resisted allowing her to do so. She credited the fact that Virgin Radio and CTV are under common ownership with helping to push it toward happening. (Going over her boss’s head to new station manager Louis Douville might have also had an impact.)

Jed Kahane, CTV Montreal’s news director, had a slightly different history. Yes, they weren’t crazy about it in the past, but it was more the seriousness of the proposal this time that prompted them to finally agree.

Either way, CTV now has a reporter with a lot less hair.

“I was like, you know, I’d like to do more than write a cheque,” Long said of her decision to go along with it. As a CTV personality, she’s hosted plenty of events for cancer fundraisers and other charities, and she felt the need to give back in some tangible way.

And because she’s on TV, she wanted to show to women who are going through cancer treatment that there’s nothing wrong with having a bald head or a short head of hair.

Ultimately, she said, her goal is that women who have gone bald will feel less self-conscious about going out to the grocery store without a hat or a wig. She wants to normalize the look.

And so, she says she won’t be hiding her new hairstyle as it grows back, though she’ll be keeping her head warm and admits she loves hats.

The hair hasn’t been put to waste. It’s been donated to the CanDonate hair program, which creates free wigs for children under 16. Long said she hopes to follow the progress of her hair and talk to the child who receives it.

At least in the moments after it happened, Long was relieved more than anything else. She needed a haircut.

And she’s excited to see it grow back. “By Christmas, I’ll look like Justin Bieber.”

She’s promised her husband she’ll only do this once. Both of them seemed pretty sure she’d stick to that promise.

Continue reading

Posted in TV

CTV holding Montreal mayor debate on Sunday; CBC to follow

Updated with post-debate comments.

It’s not often that CTV Montreal has special programming anymore, a fact that has left many people who remember the good ol days of CFCF-12 less than impressed.

But Sunday, Oct. 6, saw one of those special programs: A debate between the three leading candidates for mayor of Montreal: Denis Coderre, Marcel Côté and Richard Bergeron.

The debate was one hour, commercial-free from 6pm to 7pm on Sunday, Oct. 6. It will be moderated by anchor Mutsumi Takahashi. It was also livestreamed on its website and simulcast on CJAD, which is now also owned by Bell Media.

The debate did not take the place of the regular CTV Montreal newscast, which instead was moved up by an hour so it ran from 5pm to 6pm.

Where’s Joly?

You might notice that the name of Mélanie Joly is not listed above. She wasn’t invited.

“We made the call, essentially using a similar logic that the consortium applied to Elizabeth May in the last federal debate: The threshold is having elected members,” CTV Montreal news director Jed Kahane explained to me. “She would surely be a dynamic and interesting participant;  but that was not the criteria we used.”

Choosing who will participate in a televised debate is always a controversial issue. Limiting to those parties with elected members is a good way of filtering out the no-chance candidates. But it also rewards incumbency, and this is an election where Montrealers are really looking for change. Only one of the three leaders invited to the debate (Bergeron) currently sits on Montreal city council.

Montreal currently has 12 official candidates for mayor, seven of whom are listed as independents. (Michel Brûlé is the only other one with a party.)

Though the first televised debate included Joly, it looks like the broadcasters are moving toward three-way debates for the rest of the campaign.

Or they did until a poll came out on the morning after the debate showing Joly with 16% support, only one point behind Côté. That prompted Radio-Canada to change its mind and invite Joly to its debate despite previously excluding her.

Even Kahane admits that had this poll come out before the debate, CTV might have acted differently.

“We had decided that if she made a very strong showing in the polls we’d have to reconsider our decision,” he said. “This first major poll came too late for our debate, but I see it’s caused others to take another look, as we surely would have”.

The format

The debate took place at CTV Montreal, and included pre-recorded questions from the public. Beyond that, Kahane wouldn’t give details, such as where exactly the candidates would be. (In the “cozy corner” interview area? Behind the anchor desk? Somewhere else?)

“Tune in to see,” he said.

As it turned out, the candidates stood on the floor near the windows, each with a transparent podium (and a fourth for Takahashi).

CTV Montreal hasn’t hosted that many debates. Federal debates happen in Ottawa, and provincial debates are low-key affairs because the Parti Québécois doesn’t bother trying to appeal to anglophones. During the last provincial election there was a short sit-down debate with members of the three main parties that was done during a noon newscast.

The debate is posted online if you missed it, along with post-debate scrums.

Among those covering the CTV debate:

CBC coming too

CBC Montreal is also working on a debate, set for Oct. 22. McGill will be hosting it, two weeks after their French debate. Joly is being invited to that one.

The debate, which will air live from 5-6pm on television, radio and online, will be moderated by Andrew Chang.

Posted in Radio, TV

Wayne Bews appointed Retail Sales Manager at CTV Montreal

Wayne Bews

Wayne Bews

Wayne Bews, whose job as general manager of TSN Radio 690 was made redundant when Bell Media acquired Astral Media and CJAD’s Chris Bury was made its program director, will stay with the company.

CTV Montreal’s general manager Louis Douville confirmed that he has named Bews the station’s retail sales manager. Bews begins on Monday.

After the departure of Tony Ecclissi last month, Douville said he decided to split the position of general sales manager into retail (local) and national sales. Martin Poirier, a senior account executive for more than a decade, takes over the national sales job.

“Wayne is a very well respected person in our market, he has close relationships with many of our clients,” Douville said of his new hire, noting that he has 15 years of sales management experience.

Mike Cohen, who first reported the news, quoted Bews as describing his new job as a “very exciting new challenge.”

UPDATE (Oct. 2): Cohen follows up with an interview with Bews.

Posted in TV

CTV Montreal parts with sales manager

Updated below with information from Ecclissi.

Tony Ecclissi gives a presentation about CTV Montreal's fall lineup on June 13. He won't be sticking around to see it on air.

Tony Ecclissi gives a presentation about CTV Montreal’s fall lineup on June 13. He won’t be sticking around to see it on air.

Tony Ecclissi no longer works for CTV Montreal. In what general manager Louis Douville qualified as a “simple re-structuring,” the position of General Sales Manager has been eliminated.

“Martin Poirier will take over the National Sales Manager portfolio and I plan on announcing a Retail Sales Manager in the near future,” Douville wrote to me in an email when I inquired about Ecclissi.

People emailing Ecclissi are now getting an automated reply that reads “Please note that Mr. Antonio Ecclissi is no longer with the company,” followed by contact information for Poirier and Douville, who’s handling local sales for now.

Ecclissi’s LinkedIn page, which has been updated to reflect the end of his three-year tenure at CTV Montreal, lists his profession as “Media Advertising Specialist.”

“There has been some restructuring as you know as a result of the Astral purchase,” Ecclissi told me. “Myself along with the Sales Managers at CTV Ottawa (Dan Champagne) and CTV Vancouver (Lynne Forbes) are the latest casualties who were let go last week. I was General Sales Manager and responsible for both the National Sales Team and the Local sales team.”

Tony Ecclissi

UPDATE (Sept. 4): CTV Montreal has split Ecclissi’s former job in two, naming former TSN 690 GM Wayne Bews as retail sales manager and senior account executive Martin Poirier as national sales manager.

Posted in TV

The “Lori said it would rain!” umbrella

Canada AM’s Jeff Hutcheson shoots a promo with the umbrella

Just after shooting the last Montreal special episode of Canada AM, showing off Gregory Charles at his Vintage theatre in the Old Port, Jeff Hutcheson shot a promo outside for CTV Montreal. It was kinda lame, a fake telephone conversation whose contents I don’t even remember, but had to do with the weather. But the punchline was Hutcheson opening up a CTV News umbrella and turning it around to reveal the words you see above: “Lori said it would rain!”

He shot a bunch of takes of the promo, and had trouble locking the umbrella open each time. Eventually, as they were doing extra takes to fine-tune various points of the bit, it broke:

CTV Lori umbrella broken

I guess we have it, the producer said to a laugh. They didn’t have a back-up umbrella.

I was fascinated by this umbrella. Was it a one-off? Are there piles of them in a promotion office somewhere? Can you buy one?

Louis Douville, CTV Montreal’s general manager, said they’d ordered about a dozen of them. But my query apparently made him think about “wider distribution, maybe even as contest giveaways.”

He also said I could have one. But blasted journalistic ethics mean I have to turn him down. (I don’t keep swag of non-trivial value unless it’s given away to the general population or was acquired in a non-journalistic context from someone who doesn’t know I’m a journalist.)

I like the idea of popular but local references like this. And I’m sure people would be interested in owning an umbrella like this. But I wonder how many.

My blog’s readers are obviously not a representative sample of the population, but definitely a good cross-section of hard-core fans. (Do local TV stations have those?)

So I put the question to you: Would you buy this umbrella? Or would you enjoy winning one in a contest? Or is it just a bit too cheesy for you to be seen walking around in the rain with?

UPDATE (July 6): Here’s the promo ad Hutcheson was shooting:

It’s just as cheesy as I had thought it would be.

Posted in TV

Andrea Collins joins CTV Montreal as fill-in weather presenter

Andrea Collins

You’re going to see yet another blonde on CTV Montreal. Andrea Collins, who hosts the late morning show on Virgin Radio and the weekly Dinner Rush show on CJAD, has been added as a fill-in weather presenter. Her first shift was on the late show on Tuesday, and you can see her do the online weather update.

The station has been pretty light on the position for some time now. It needs to be done seven days a week, and besides Lori Graham on weekdays and Lise McAuley on weekends, there was just Randy Renaud (and he has other responsibilities). The situation was pressed even more because Graham is taking an extended summer vacation and only returning in August.

Andrea Collins CTV weather

Funny how pretty people inevitably find their way onto television…

Posted in TV

Caroline van Vlaardingen in the big chair

Caroline van Vlaardingen

Caroline van Vlaardingen shouldn’t be nervous about being an anchor. She’s been an on-air figure at the station for … you know, I think you could actually measure it in decades, even though she doesn’t look that old.

Part of her experience at CFCF has included some hosting duties, too, including the series “On-Line Montreal” in the 1990s, a one-hour live talk show. (Ad-lib for a minute on live TV? Ha! Try doing that for a whole hour, she says with a laugh.) She’s also hosted the station’s telethon, and she’s been a reliable fill-in anchor for many years now, in addition to some part-time teaching at Concordia’s journalism program.

Still, she’s stepping a bit out of her comfort zone this weekend. Van Vlaardingen is taking over the weekend newscast from Tarah Schwartz, who’s leaving the country for seven months for personal reasons. (I won’t say why, but let’s just say there were lots of crossed fingers from her colleagues at Thursday night’s upfront presentation.)

Van Vlaardingen has the anchoring thing down pretty well, but she got some pointers from Schwartz about some things unique to the weekend newscasts. Among them is that, because the schedule runs from 3pm to midnight, the weekend anchor comes in with little time to familiarize herself with the news before the 6pm newscast. And the weekend anchor lines up her own late-night newscast, which is something that Van Vlaardingen is new to.

I asked her on Thursday whether she’d see herself permanently in the anchor chair. She said she enjoys doing reporting, getting out into the field. The weekend anchor job, which includes three reporting shifts during the work week, is a good mix of both roles, and one Van Vlaardingen is excited to do.

But Schwartz has no reason to worry. Van Vlaardingen is happy to go back to being a reporter once Tarah comes back. “I’m just happy to hold down the fort until she returns,” she says.

Posted in TV

CTV Montreal newscast goes HD on Monday

Before (click to enlarge)

Before (click to enlarge)

After (click to enlarge)

After (click to enlarge)

Some of you have been waiting for this for years, cursing, complaining, being sarcastic or otherwise criticizing as the months go by. On Monday, CTV Montreal’s newscasts finally switch to high definition.

The station has spent the past few months converting the last piece of its big puzzle, the control room, to high definition. In fact, the transition has required the creation of a second control room as the first one has continued operating. Studio cameras, field cameras and editing suites have been in HD for quite some time, requiring an awkward HD-to-SD conversion, which goes back to HD for air.

The final switches will happen over the weekend, which means the weekend newscasts will move to the newsroom, the same place they were done from in the summer of 2011 when the station rebuilt its studios.

Among the changes happening over the weekend, a wall being moved about two feet to make room for a wider (16:9) chroma key wall used for weather.

Monday’s noon newscast will be the first in HD.

CTV Montreal has been slower than its competitors to make the transition. Publicly and privately, people in charge have admitted that there’s little competitive pressure to make the very expensive switch. Even with black bars beside a squarish image, CTV Montreal far outdoes competing newscasts from CBC and Global in the ratings.

Montreal is about the middle of the pack for CTV in the transition in major markets. Toronto, Edmonton, Calgary and Vancouver have already switched.

New control room means five retirements

The new control room will be run by OverDrive, an automated control room system by Canadian company Ross Video. The new automation will reduce the number of people needed in the control room, though CTV Montreal is keeping a lot of control in human hands.

Five jobs will be lost when the transition to the automated system is complete. All five, says Operations Manager Dave Maynard, are voluntary retirees. They include CTV Montreal union local president Doug Kelly.

“To get that point took a helluva lot of work, but the end result is that we have a positive, even enthusiastic work environment that welcomes this automation system,” Maynard said.

The automation system will be phased in, starting with the late-night newscast. A week later, the noon newscast will be produced with OverDrive. The 6pm newscast will switch to the automation system on June 22.

Dave Maynard on CTV set

CTV Montreal Operations Manager Dave Maynard

The transition will be of personal significance for Maynard. He won’t be directing under the OverDrive system, and is giving up his director’s seat in the control room in order to focus full-time on his job as operations manager for the station. His last newscast as a director will be at 6pm on June 21.

“I will hang up my director’s hat (or socks) and never tell another joke into Mits’ earpiece ever again,” he said.

Don’t worry. He still has her email address.

Posted in My articles, TV

Montreal TV ratings: Global morning show struggles out of the gate with 500 viewers

Global Montreal morning show cast, from left: Richard Dagenais, Jessica Laventure, Camille Ross

Global Montreal morning show cast, from left: Richard Dagenais, Jessica Laventure, Camille Ross

Global Montreal’s Morning News hasn’t had the smoothest start. As a guinea pig for a new way of producing live TV, with local control-room staff using servers across the country, it has been plagued with technical problems, some so serious they have forced the show off the air a couple of times. Marketing for it hasn’t been terribly overwhelming, and if it has been generating buzz it hasn’t been for the best reasons.

Now comes confirmation that the show hasn’t started resonating with viewers yet. BBM numbers for the first survey of Montreal TV viewers since the show went on the air estimate its audience at about 500 viewers, which is about as much as it had before the show went on the air, when it was showing things like repeats of the previous night’s newscasts.

I break down ratings numbers for this story in Tuesday’s Gazette.

It would be easy to have too much fun with this, to make jokes about the show’s lack of impact (I’ve heard a few already). But it’s not for lack of effort from those involved. Hosts Richard Dagenais and Camille Ross are trying hard to get comfortable in their new roles, deal with the technical issues and make the show work. Jessica Laventure has been trying to make her presence as entertaining and informative as possible. And the people behind the scenes are tearing their hair out juggling everything to put three hours a day of live television on the air. They all deserve better.

If anyone deserves blame for this, it’s Global management and Shaw Media, which have put the bare minimum (one could argue even less than that) into the show in terms of resources. It’s understaffed, underfunded, undermarketed, and so it should come as no surprise that it’s underviewed.

This show is here to fulfill a commitment that Shaw made to the Canadian Radio-television and Telecommunications Commission when it bought Global TV in 2010. It promised to fund local morning shows in six markets, including $5 million for Montreal until 2017. That means no matter how badly the show is received, it will continue to be on air at least until then. So in a sense Global doesn’t have to care about ratings, certainly not in the first few weeks.

But it should, for two reasons. First, Global News Senior VP Troy Reeb told me he wants the show to be self-sufficient. Not necessarily to be profitable with advertising, but to come close enough to breaking even that it’s worth continuing the investment and building a viewer relationship. That won’t happen if it continues to build a relationship as an unwatchable show with nothing to offer.

Second, we’re now only a few months away from the launch of a competing local morning show on City TV. That show will launch with three times the staff, and you have to expect that the difference in quality will be noticeable almost instantly. If Global’s morning show hasn’t developed a strong connection with viewers by then, any morning viewing looking for a local alternative to Canada AM will switch to City instead.

Global: No comment

I tried to get comment from the three broadcasters for my story, but only heard back from one by deadline (though CBC did provide me with some data). It’s funny how those with good ratings information are always the easiest to get in touch with.

When I finally got Global Montreal station manager Karen Macdonald on the phone on an unrelated matter, I asked her about the ratings, and whether she’s disappointed in the numbers from the morning show. She said she doesn’t believe the ratings, that she feels Montreal’s English market does not have a large enough sample size, and she doesn’t have anything more to say on the subject.

Global has had various theories for why ratings show them so far behind their competitors (though they acknowledge that they are behind). They feel they have a strong francophone audience, which is ignored by BBM. They feel that the diary system is biased toward CTV’s self-marketing power that causes some people write down that they’re watching CTV News when they’re actually watching Global. BBM rejects the latter argument, saying diaries ask for network, channel number and program name, and survey takers are called if there is any discrepancy.

I can understand Global’s frustration with the ratings. This isn’t an easy market to crack. CTV had been the only private game in town from when it launched in 1961 to when Global opened in 1997. CFCF’s audience is intensely loyal, which leads to high ratings which leads to larger budgets which leads to better quality which leads to higher ratings. Only an overwhelming infusion of money over a long period of time could seriously compete with that, and even Shaw isn’t ready to spend that kind of cash.

At least with mornings, Global didn’t have to compete with CTV here. It runs the national Canada AM show (though “national” might be exaggerating since western CTV markets have local morning shows). But viewers so far are still happy enough with that and haven’t been switching. Shaw and Global need to do a lot more if they’re serious about making this show a success and keeping it going past that five-year mark.

More numbers

The rest of the ratings details don’t show much difference from the last report. CTV Montreal’s newscasts still dominate in every time slot by a wide margin. The weekday 6pm newscast has a 52.8% market share, compared to 4.5% at CBC and 1.5% at Global. In terms of actual viewers, that works out to 133,000 for CTV, 11,400 for CBC at 6, and 3,800 for Global.

The top-rated show overall in the market is CTV’s 6pm newscast. The second-highest rated is the weekend 6pm newscast.

There has been some variation. CTV says its 6pm weeknight audience is up 11%, the 6pm weekend audience is up 7.4%, and its late-night audience is up 20.5%, while its noon newscast has dropped by 21%. GM Louis Douville told me that they would be looking at the noon show. Coincidentally the next day he told me that Paul Karwatsky is being moved off of it so he can co-anchor the 6pm newscast an anchor at 11:30pm while Catherine Sherriffs is on maternity leave.

At CBC, the 5pm evening newscast continues to make gains. The spring 2013 numbers show that in the English Montreal extended market, the show has 21,000 viewers at 5pm and the same at 5:30. Its share of the audience has more than doubled for both those periods since 2011. But the 6pm newscast, which has to compete with both CTV and Global, hasn’t seen that kind of growth. It has only 11,000 viewers in the latest report, and only a 5% share, compared to a 16% share at 5pm.

And yet, when you watch the newscast, it’s clear that they’re trying to push viewers to tune in at 6. I can’t count how many times I’ve heard “we’ll bring you more on this story at six o’clock.” But clearly viewers are switching channels at that time. You have to wonder why they don’t just come out with their news at 5 and either kill the last half-hour or turn it into something else.

Unfortunately decisions like these are made in Toronto, so we won’t be seeing any big changes unless they make sense on a national scale.

CBC’s late-night newscast has 5,000 viewers, or a 4% share, same as it had in the fall.

The BBM measurement covers three weeks in February and March. The next measurement of diary markets like Montreal will take place in October and November, for publication in January 2014.

 

Posted in TV

Elysia Bryan-Baynes named late-night anchor at Global Montreal

This is how I imagine Elysia Bryan-Baynes celebrates everything.

This is how I imagine Elysia Bryan-Baynes celebrates everything.

Global Montreal has finally filled the seat that was vacated by Richard Dagenais when he moved to mornings in January: Reporter Elysia Bryan-Baynes is being upgraded to the anchor desk, it was announced on Wednesday morning. Her first day on air is June 3.

Bryan-Baynes, an avid comic-book reader, has been with Global Montreal since 2003, but this is her first permanent job at the station, station manager Karen Macdonald tells me.

“Elysia has literally been a freelancer here since 2003,” she said. “We’ve had lots and lots of babies and we’ve had lots and lots of mat leaves” that she’s been able to fill. Macdonald attributes the lack of openings both to the station’s tiny size since it drastically cut staff in 2007, and to its bizarrely low turnover rate. “People just don’t leave here,” she said. “So since 2007 since we had the cuts we haven’t had that many departures.”

The new morning show, which brought a handful of new jobs including two anchors, created an opportunity.

“Of all the candidates, her screen test was the best,” Macdonald said. “I think people will be intrigued and pleasantly surprised.”

Bryan-Baynes hasn’t done much anchoring, which Macdonald said was “because she’s had so much else to do” with reporting, including some filling in at the National Assembly. “She’s a really strong anchor, she has a lot of experience news-wise. It requires a lot of experience, because basically they’re by themselves a lot in the evening.”

For her part, Bryan-Baynes says she’s really excited about the new gig. “I’ve loved the work and the team since I arrived in 2003,” she tells me. “Global has always made me feel part of the family. Now its official. For now, I’m feeling excitement and great sense of responsibility. I’m sure many other emotions will hit me between now and when I start in June.”

Paola Samuel has been filling in on the late-night desk most nights since Dagenais’s move.

Global also announced to staff that Gloria Henriquez has officially been named associate producer of Morning News, a role she has been temporarily filling since the show began.

Karwatsky to take over late nights at CTV

Meanwhile at CTV, there’s also a change there to the late-night anchor desk. Catherine Sherriffs will be leaving on maternity leave this summer, and the station has decided to have Paul Karwatsky take over the late-night desk in addition to co-anchoring at 6 p.m., station manager Louis Douville told me. That means Mutsumi Takahashi will be doing the noon newscast solo.

Posted in TV

TV ratings: Market still belongs to CTV

Fall 2013 TV ratings

Market share for 6pm weeknight newscasts among Montreal’s three English-language television stations

Its competitors might be expanding their local programming, but CTV Montreal isn’t exactly quaking in its boots. Ratings released this week by BBM Canada show CFCF with huge leads in its local newscasts in all time slots.

For the flagship newscast at 6pm, CTV has a 58% market share among adults, which not only puts it far ahead of its competitors, but means that there are more Montreal anglos watching CTV News at 6 than there are watching everything else on television combined during that hour. It’s hard to beat ratings like that. As I mention in a story in The Gazette, the local newscast has more viewers than even the most popular CTV primetime program, The Big Bang Theory.

CBC, the closest competitor, can barely be described as such. With a 5.5% share, it has one tenth of the viewers of CTV at 6. Global is even further behind with a 2% share and only 4,100 adult viewers, which I would describe as less than its previous numbers but that might have more to do with statistical error than an actual drop in audience (I’d also be comparing 18+ and 2+ audience, and might be missing the thousands of teenage viewers to Global Montreal’s newscast).

CTV’s dominance is also unshakable at noon (52% share), weekends at 6 (46% share) and late night (37% share).

CBC added weekend newscasts in 2012, and then later expanded the late-night newscast from 10 to 30 minutes. The Saturday 6pm newscast has a 5.3% share, comparable with its weeknight newscast. The late-night newscast has a 3.5% share.

If either station wants to seriously challenge CFCF for viewers, there’s still a very long road ahead for them.

The BBM numbers above represent measurements taken via written diaries on Oct. 18-31 and Nov. 8-21, 2012, during which all three stations’ newscasts presented special reports. The next measurement of local English television will be taken in February and March, and released on May 7. At that point we should have an idea of how Global’s new morning show is doing early on, and whether it has started eating away at the 41% market share held by Canada AM.