Tag Archives: CHOM

Terry DiMonte’s first day at CHOM … again

January 13, 2012 – 3:38 am| Posted in photos, Radio, Video

There are some things at CHOM that will always be constant: The name, the format, the listeners complaining that the same songs get played over and over, and every decade or so the program director deciding to shake things up by putting Terry DiMonte back on mornings.

DiMonte began his first shift back at Montreal's Spirit of Rock on Monday, and I managed to score an invitation to see it from the studio (even if it meant pulling an all-nighter after a late shift at work). This is the story of that day.

Terry DiMonte reads the paper just before he starts his first show. (And by "the paper", I mean the section in Saturday's Gazette seemingly devoted to him)

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CHOM’s new schedule adds Terry DiMonte, Heather Backman in mornings

January 9, 2012 – 12:13 pm| Posted in Montreal, Radio

UPDATE (Jan. 13): Read more about DiMonte's first day here. Updates below with more coverage of DiMonte's return and comments from Chantal Desjardins about her new job at CJAD.

Terry DiMonte does his first show back at CHOM on Jan. 9.

The news that Terry DiMonte was coming back to CHOM came out all the way back in June. The date was set and publicized in November. But details on such things as who his cohosts would be and what happens to the rest of the schedule were kept under wraps until Monday when DiMonte started his first show.

Here's the details of its new schedule:

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Pete Marier leaves CHOM over contract dispute

December 23, 2011 – 12:12 pm| Posted in Montreal, Radio

Pete Marier

 Last update: Dec. 27 at 2am, adding a comment from Marier at the bottom.

"My show on CHOM was terminated last night."

That was the extent of the comment from Pete Marier Friday morning, on Facebook, to the fact that he's leaving CHOM.

Rumours about Marier's impending departure have been flying about for a few weeks, but things came to a head this week when Marier was given an ultimatum, a source close to Marier said. (Marier himself isn't talking - his only communication with me directly was to confirm the news of his departure.)

According to the source, who asked not to be named for fear of pissing off Bad Pete, Marier was told Thursday after his show to sign a contract that would have decreased his salary by more than half, otherwise he would be terminated as of Friday. Marier refused, which led to a heated verbal confrontation in Astral Media vice-president Martin Spalding's office on Friday morning. Marier was thrown out of Astral's Fort St. offices, and called the police to press for charges of (very minor) assault against Spalding, according to the source, who was in the office at the time.

Spalding wouldn't get into what happened in his office, saying he didn't want to air dirty laundry, but he did say that emotions got the better of both of them. Spalding confirmed that Astral exercised an out clause when Marier made it clear he would not accept a new contract with a reduced salary, and his last day was set at March 8, 2012. Spalding said the new salary figure, which he wouldn't specify but said was nowhere near a 50% pay cut, was "very competitive" for an afternoon host in this market, and that even if it's less than what he would make in mornings, it's higher than what he made the last time he was doing the afternoon drive show.

Spalding said Marier was given five chances to accept the offer and stay at CHOM. He maintained that Marier was to be one of the three "pillars" with Terry DiMonte and Tootall, and that they wanted him to stay. "He was in our long-term plans," Spalding said.

"No choice"

"He left us no choice," he explained. With DiMonte set to return Jan. 9, management wanted to get its schedule finalized by then. Spalding said he and Brand Director André Lallier didn't want to go through a big launch Jan. 9 and have to make a big change two months later when Marier left.

Spalding said the decision was made Thursday night, after one final offer, to make Friday Marier's last day. That still gave Marier the chance to say goodbye to listeners, which he seemed to accept on Thursday. But on Friday morning, Marier changed his mind and said he wouldn't go on air.

Marier remains on CHOM's payroll, as per the terms of his contract, until March.

"It saddens me because I think he's a great guy," Spalding said. Despite their falling out, Spalding had nothing but praise for Marier's talent and said it was unfortunate that he wouldn't accept Astral's offer.

The timing is probably the worst part about this. Marier's last contract wasn't set to expire until next September, but with DiMonte's return so close in the new year, the decision had to be made now.

On Friday, as they have done in the past with acrimonious departures, CHOM scrubbed Marier's name and photo from its website. The 3-7pm timeslot on the schedule now just reads "The Drive"

Listeners fight back

Marier's Facebook wall was flooded with comments from angry listeners, one of whom has started a Facebook group to demand CHOM rescind its decision, but its chances to success are just about zero now that the decision has been made. After initially allowing non-profane comments to stay, the people managing CHOM's Facebook page deleted all comments about Marier. That didn't stop them, of course, and they kept posting, adding more anger and some sarcasm to their voices.

It used to be that broadcasters, newspapers and other media could control their means of communication, and simply make people or issues disappear. But with social media like Facebook, their power is limited. They could shut down the page completely to comment, but that would throw away the baby with the bathwater.

Unfortunately for Marier, this kind of thing blows over. People aren't calling in to CBC anymore to complain about Nancy Wood, or calling in to Q92 to complain about the axing of Tasso and Suzanne. CHOM can only hope that the protest about Marier dies down enough by Jan. 9 that it doesn't harm their promotional plans.

Pillar of CHOM

Marier, 52, has been at CHOM since 1989 (except for a stint in Winnipeg from 2002 to 2005), mainly hosting morning and afternoon programs. He stepped back into mornings with Ted Bird and Chantal Desjardins, then went back to the afternoon drive when CHOM rejigged its schedule to prepare for the return of Terry DiMonte.

At the time, Spalding agreed with myself and many others that Marier's voice was probably more suited to afternoons than mornings. (Even though CHOM's ratings actually went up with Marier in the morning show chair.) There was no indication at the time that Marier's future at the station was in doubt. In fact, Spalding referred to Marier as one of the "pillars of CHOM" - a description he maintained even when discussing Marier's departure.

Not DiMonte's fault

There's been speculation that Marier's departure is related to DiMonte's return. It's true that the timing of that is why this decision came now, and that DiMonte's return is why Marier moved back to afternoons (and hence was offered less pay), but neither of these things are DiMonte's fault.

Still, many comments online are extremely negative toward DiMonte, suggesting his return is why Marier is leaving, in part because CHOM spent big bucks for DiMonte and has little left for the rest of its staff.

That's just not true, DiMonte says.

"The notion that I had anything to do with it is complete nonsense," DiMonte wrote to me on Saturday. "I was REALLY disappointed that he left. I've known Pete for years and we always got along great. He's a great broadcaster, a Montreal favorite and part of the fabric at CHOM... and I thought with me, him and TooTall it was going to be a helluva lineup. I'm really sorry he left."

DiMonte also denied that Astral is breaking the bank to bring him home (he denied similar rumours about the kind of money he was supposed to be making in Calgary). He said he's getting a pay cut, not a pay increase, to come back home. "The notion that there's nothing left for others is internet claptrap. It's just not so."

Spalding similarly flatly denies that other announcers are being offered less because DiMonte got more.

Though DiMonte is getting a say in his morning cohosts (no decision has been announced yet), he said he had no part in Marier's contract negotiations and was only told about everything after the fact.

"It's not going to be as much fun without Pete, but I'm not sure what I can do about that."

Team Pete or Team Astral?

I don't have access to the dollar figures involved here, so I can't say whether CHOM's move was justified or whether the contract was fair. A 20-plus-year veteran is obviously going to attract a lot more sympathy than a faceless corporation, but that doesn't mean the latter has to cave to the former.

That said, if Marier's only demand was that he get paid the same salary, it's hard to be too outraged by it. If Marier was a "pillar" of CHOM, he should have been treated as one. Unless his salary as a morning DJ was unreasonably through the roof, would it have hurt the bottom line so terribly for it to remain at that level?

As with any negotiation, the two sides choose what they can live with. Marier believes his talent (or his dignity) is worth more than Astral offered, and if he's right he won't be unemployed for long. (He's still doing freelance voice work, including a lot of radio commercials - many that are still airing on the station he left.) Astral believes it's more profitable to let Marier go than to keep paying him a morning-show salary. If it's right, the company will either save money by not having Marier on payroll, it will do better on ratings and revenue with the money it would have spent on him, or both.

No matter how this ended, or which side is right, it really sucks for something like this to happen two days before Christmas.

Lineup decisions coming soon

No decision has been made about the rest of the CHOM lineup, including who will replace Marier on the drive show. Spalding said Rob Kemp and Chantal Desjardins, who will get the bump from the morning show unless they become DiMonte's sidekicks, are still part of their plans, and roles for them are being finalized. He said an announcement should be expected within the next two weeks. In any case, it'll come before Jan. 9.

UPDATE (Dec. 26): From Marier, on Facebook:

Dear Friends, Thanks for the tremendous support and well wishes. Both are greatly appreciated. In spite of recent events (on which I cannot comment right now), my family and I had a great Christmas! I hope you all did too. Merci encore!

"Happy to sit down"?

UPDATE (Jan. 6): A Gazette story from Bill Brownstein on Terry DiMonte coming back to CHOM includes a sidebar that mentions Marier. It includes quotes suggesting reconcilation is possible:

Spalding: “If Pete called me today and if we could come to terms, we’d make it work. We would have him right back in drive. The last thing I ever wanted was to lose him. He’s an incredible talent.”

Marier: “If Astral Media is willing to negotiate a contract with me, I’d be more than happy to sit down with Martin Spalding and try to work it out.”

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Radio ratings: A good fall for Cogeco and CKGM

December 19, 2011 – 3:31 pm| Posted in Radio

Overall market share for anglophone Montreal (note that this includes only BBM members)

Ah, ratings. That time of the every-few-months where people who own radio stations gloat about their rising numbers, and if they don't have rising numbers they selectively comb through demographics and time periods until they find something to gloat about, and if they don't find anything there either they just bullshit their way through a press release.

Normally I don't pay much attention to them, because the changes are so insignificant. But with some major programming changes this fall, and some corresponding jumps and plummets in audience, it's worth taking a closer look this time.

Here are some more objective highlights from the ratings numbers from what I've been able to find. The top-line numbers from BBM Canada are here (PDF, first page is English audience, second page French audience). You can compare that to the spring report or last year for the same period.

Astral Media also does a presentation (PDF) that looks into the numbers overall for key demographics, and for important time periods for adults 25-54, which advertisers apparently covet.

CJAD 800AM (Astral)

Programming changes: Aaron Rand show added to evenings, moving Ric Peterson to early afternoons and Kim Fraser to weekends. Barry Morgan does 7-10pm weekdays, replacing Dan Delmar. Loss of Canadiens games to CKGM.

Overall (adults 2+, seven days a week), CJAD is still the highest-rated station in the Montreal English market. It has a 24% market share, within 0.2 percentage points of this spring and last fall. But it's losing audience in key demographics, especially young adults. In the 18-34 demo, it's down from 17% this spring to 11%. Though losing rights to Canadiens games is undoubtedly part of that, it's not the whole story.

If CJAD thought Aaron Rand would give a ratings boost for its evening drive, that hasn't happened. Its audience for 4-7pm weekdays is stagnant, and it has dropped to fifth place, behind Mitch Melnick on CKGM, for 25-54.

CKGM 990AM (TSN Radio 990, Bell Media)

Programming changes: Rebranding. Acquisition of Canadiens games. Denis Casavant leaves morning show.

The biggest change to CKGM is the addition of Canadiens games, which is giving a significant boost to the evening audience, making it No. 1 on game nights. "Canadiens games are registering an impressive 28.2 share among males 25-54," Bell Media's Greg McIsaac tells me. Previously, the station was fifth place with a 3.7 share during that time period. Now, overall, it's 19.8, ahead of Virgin Radio, station manager Wayne Bews tells Mike Cohen.

But the station is seeing ratings gains everywhere. Overall, CKGM is reaching more listeners, 131,000 a week compared to 93,000 in the spring. Its market share overall has gone up from 2.7 to 4.

Mitch Melnick's afternoon show has the most impressive gains, going from 3,490 to 4,540 listeners during an average minute, representing a 30% increase in audience. It was enough to push CKGM past CJAD for this time period among adults 25-54, particularly impressive since he's now up against Aaron Rand.

For me, the big question out of this is: Was getting Canadiens games worth it? Obviously they won't get into details about their business plans, but the mood seems to be pretty positive.

Bell Media also wouldn't comment on whether the station is still losing 30% of its audience after dark, as it complained to the CRTC during hearings that eventually granted it the right to move to the clear channel of 690 kHz. But critics might argue it's hard to get a 28% share if you're having significant reception problems.

There was also speculation that the station might be picking up francophone listeners after the closure of CKAC Sports. Though there has been a "moderate increase", Bell Media's McIsaac says, the overall numbers among francophones have remained unchanged since the spring. Overall, CKGM has a market share of 0.0 among francophone listeners.

If anything, the more likely scenario is that anglophone listeners who tuned into CKAC are coming back to CKGM. The French all-sports station had a 0.5% share among anglophone listeners. Stands to reason many of them would prefer hearing sports-related news and commentary during the day.

CKBE 92.5FM (ex-CFQR, The Beat, Cogeco)

Programming changes: Complete station rebranding. Cat Spencer replaces Aaron Rand on morning show, Ken Connors moves to weekend mornings, Nat Lauzon does weekend afternoons (starting Oct. 15).

They called it a brand new radio station. They wanted to shed all remaining remnants of the old Q92. But despite all the changes, it has still inherited the old Q ratings. The station has a 16% market share overall, which is actually down slightly from last year.

But program director general manager Mark Dickie still has a happy face. (Well, I assume he does. He seemed content when I chatted with him over the phone.) That's mostly because CKBE has made the strategic decision as part of the Beat rebranding to target the 35-44 female demographic that competitor CJFM seems to have abandoned, and it's seeing corresponding gains there, and Dickie says they've managed to do that while continuing to grow its 45-54 female demo. Overall, from 9am to 4pm, it has a 30% market share for women 35-54.

"It's pretty well what we were hoping for in the first book," he said. Among his cherry-picked highlights, the breakfast show with Cat Spencer and Sarah Bartok has surpassed CJFM among the key demo and has gone from fourth to second (behind CJAD) among adults 35-54. (Expanding to adults 25-54, it's still third, but gaining on second-place CJAD.)

Besides the new morning show, the Beat has also focused on weekends, moving Ken Connors to a beefed-up weekend morning show and bringing star Nat Lauzon in for weekend afternoons.

Lauzon's numbers are good, even though she's been on for only half the ratings period. Her numbers are up 6% on Saturdays and 7% Sundays compared to the spring. Among adults 35-54, afternoons are up 12% on Saturdays and 15% on Sundays.

But it's Connors who is making the biggest impact, with double-digit growth on weekend mornings. Among women 35-54, the station's audience has grown 37% on Saturdays and 53% on Sundays on weekend mornings.

"It's definitely paying off," Dickie says of the decision to focus on weekends, and of the Beat rebranding in general.

Of course, a lot of that is the promotional blitz that comes with a station rebranding. We'll have to give it another ratings period to see if this audience is sticking around.

CJFM 95.9FM (Virgin Radio, Astral)

Programming changes: Freeway Frank replaces Cat Spencer on morning show, Nat Lauzon leaves midday show for CKBE.

Virgin is still the market leader among adults 18-54. The only big demo it's lost control over is men 25-54, where CHOM has snuck into first place. The morning show, which took on Freeway Frank Depalo this year and is about to lose Lisa Player, has kept its audience. Its audience during midday, which has lost veteran Nat Lauzon, hasn't seen a significant change among adults 25-54.

Virgin's on-air lineup is young, and midday hosts Andrea Collins and Nikki Balch are new to the station over the past year. But if it ain't broke, don't fix it, I suppose. "As the leader our plan was not to react," Brand Director Mark Bergman tells Cohen.

CHOM 97.7FM (Astral)

Programming changes: Pete Marier moved to afternoon drive, Rob Kemp to morning show, Tootall to middays and Sharon Hyland to weekends.

Even though CHOM is in a period of transition as it awaits the return of Terry DiMonte on Jan. 9, this has actually been a pretty good ratings period for the station. It's up just about everywhere, except among women and during the drive-time show, where it's stagnant. It's now first overall among men 25-54, overtaking sister station CJFM. Even the morning show has picked up listeners, though it still sits fourth among English-language stations overall.

CBC Radio

Overall, Radio One's market share is still 8% among anglos, which hasn't changed over the past year. For Radio Two, there's been a slight drop in overall audience, going from a 3.1% to 2.6% market share.

CHMP 98.5FM (Cogeco)

Programming changes: Incorporation of sports programming in evenings after closing of CKAC Sports.

Cogeco Nouvelles, in a totally unbiased press release masquerading as news, declared 98.5 the most listened-to station in Canada. I'm too lazy to confirm that, but they're not making up their significant market gains.

Overall, the station has jumped from a market share of 12% last fall to 20% this fall. That's incredible. It's gained throughout the day weekdays (it's stagnant on weekends, when it plays music). The morning show, hosted by Paul Arcand, has gone from 33,000 to 45,000 average listeners a minute since last spring, a 37% increase. It's a 47% increase if you count from last fall.

In the noon and early afternoon periods, CHMP has rocketed past three other stations, CITE, CKMF and CKOI, to jump from fifth place to second among adults 25-54.

Demographically, the spike is most pronounced among men 25-54, where it was once in a three-way tie for first place with NRJ and Rythme FM, but is now way ahead (28% to 20%). But it's also ahead among women and young adults.

Unsurprisingly, the station has seen an increase in ratings during the evening, where it has replaced repeats of the day's talk shows with sports talk and Canadiens broadcasts. "Its new sports programming has proven a contributing factor to the station's growing success," says Cogeco. But that's not the whole story. Simple math shows that adding all of CKAC's former audience to CHMP only accounts for about half its increase in market share. Something else is causing more people to listen to the station and/or for longer.

CKAC 730AM (Radio Circulation, Cogeco)

Programming changes: Complete station rebranding, replacing sports and sports talk with 24/7 traffic information.

It shouldn't come as a surprise that since its switch Sept. 6 from sports talk to traffic, CKAC has plummeted in the ratings. But that was expected. Last fall, it had a 4.1% market share. This fall, it's 0.5%.

Where CKAC's morning show had an average minute audience of about 9,000, Radio Circulation is only 1,290. Similar drops happen across the schedule and across demographics.

Still, CKAC reaches more than 1 million listeners a week (counted as those who listen at least a minute in a week).

In its application to the CRTC this spring to put a French-language traffic station on 690AM, Cogeco estimated a French-language traffic information service as having a market share of 0.8%, with a total 265,200 weekly listening hours. That number, they said, would double as of the third year. As it turns out, they're behind that estimate a bit (even though there's one fewer station to compete with).

Fortunately for Cogeco, its agreement with Transport Quebec doesn't set any minimums concerning market share or total audience.

Other French-language stations

There haven't been much changes to the music stations on the French side, certainly not much of interest to anglos.

Among young adults (18-34), Astral's CKMF (NRJ) has overtaken Cogeco's CKOI for first place, going up six points with a corresponding drop of six points for CKOI.

CKOI's overall market share has dropped from 9.8 last year to 6.6 this fall, a significant drop. Why Cogeco would say it's proud of the station's performance is beyond me.

Quebec City

In brief:

  • CFEL (CKOI), recently sold by Cogeco to the Leclerc family on orders from the CRTC, has slid significantly in market share among adults 18-34. It's now 16%, compared to 24% last fall, dropping it from first to third in the market.
  • There's a corresponding spike for Astral's CITF (Rouge FM) in that same demographic. It has gone from 5% to 11% market share over the same period.
  • CHOI (Radio X) is losing a lot of audience during weekday midday, and Rouge FM has a corresponding spike in audience for that period.
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Claude Rajotte on CHOM? No, but …

December 2, 2011 – 7:36 pm| Posted in Montreal, Radio

Claude Rajotte is a familiar name to long-time CHOM listeners. The francophone music expert worked at the rock station for two decades, often speaking in French until the CRTC told him he couldn't do that anymore. He also worked on the other side of the language divide, spending about as much time at MusiquePlus.

Until recently he had a job at Espace Musique, Radio-Canada's music radio network. But when RadCan wanted to kill his show and move him online, he left. He took a job back at MusiquePlus, where he hosts two shows, Rajotte (Fridays at 7pm) and Hors Circuit (Sunday mornings at 1am). They're not exactly big-budget shows (Hors Circuit in particular looks pretty cheap), but the quality is in Rajotte's biting commentary (like tonight where he trashed Nickelback by saying they seem to be stuck in a 90s time-warp).

Having gone back to MusiquePlus, Rajotte wondered if maybe he could get a job at CHOM as well. But, La Presse reported, CHOM said no.

It's not because they're not interested, explained Astral Media VP Martin Spalding, just that they don't have any openings for him. "There wasn't an opportunity," Spalding said. "But that doesn't mean there won't be an opportunity in the future."

Spalding explained that giving Rajotte a show would mean cutting the time of existing staff like Bilal Butt, who hosts evenings. "For the time being, we want to allow Bilal to grow in that timeslot," Spalding said.

Sadly, the radio market isn't what it was even a decade ago, and the anglophone music stations aren't as eager as the francophone ones to grab big names to do an hour a day.

Could fate open up an opportunity for Rajotte at his other former home? As Spalding would say, never say never. But I wouldn't hold my breath.

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Terry DiMonte returns to CHOM Jan. 9

November 19, 2011 – 2:39 am| Posted in Montreal, Radio

Five months after the announcement that Terry DiMonte will be returning to CHOM-FM, not much has happened publicly. DiMonte is still in Calgary, co-hosting the morning show at Corus-owned Q107.

Corus is making DiMonte work all of the six-month obligation he triggered when he gave his notice in June. DiMonte has no trouble fulfilling his obligation as his contract stipulates, but it's clear from his comments on social media that he's eager to return to Montreal.

While those comments are pleasing his Montreal-based fans, they're also disappointing his Calgary-based ones, some Montreal expats who share with him a connection to this city they once lived in before economic factors brought them out west, but many just classic rock fans who have been loyal to the station and woken up with him every weekday morning since 2007.

DiMonte tells me his last day at Q107 will be Dec. 9. After that he returns to Montreal and prepares to go back on the air at CHOM. His first day back in his old chair is almost certainly going to be Jan. 9. Astral VP Martin Spalding, who courted DiMonte back to CHOM, says this was considered a better date than a week earlier, when many people are still on holiday.

Spalding's hands are tied in terms of marketing DiMonte. Not only is DiMonte still physically in Calgary, except for occasional trips here during his time off, but because DiMonte is still under contract with Corus, his brand still belongs to them. Astral can't market DiMonte until his contract expires, which will happen on Dec. 22, six months after DiMonte gave his notice.

Terry and ...

The biggest question for the past five months remains: Who will be DiMonte's partner on the CHOM morning show?

Spalding and DiMonte said they've met a lot of potential candidates - some in person, some by phone, with more still to talk to - but no decision has been made yet. (The decision will be a joint one between DiMonte and the station.) They don't even know if it's going to be one or two people. But they will have to make a call within the next few weeks.

"As you're probably aware, I am QUITE gunshy and very careful now after a certain time period in my old life...so I will be taking some time," DiMonte writes. Spalding echoes those thoughts, telling me that "this is a five-year play, so we want to make it right."

Spalding also said that there have been a lot of candidates, some they sought out, and some who offered to come on board. "It's amazing how many people have come out of the woodwork and want to work with Terry," Spalding said.

For those wondering, Ted Bird said he's not one of them. There have been no discussions between him and CHOM about a possible return, and he remains the big name at the K103 morning show in Kahnawake.

Two obvious candidates for the job are the ones currently holding it now: Rob Kemp and Chantal Desjardins.

Kemp might be headed back to an early afternoon shift if he's not on the morning show (currently Tootall does 10am to 3pm), though any reshuffling of shifts won't be decided until after the morning team is in place, Spalding said.

The outlook for Desjardins is less certain. Spalding said she's a "clear candidate" for the morning show co-host, but there's no lock on it. She might end up somewhere else at the station, perhaps at another Astral station in Montreal, either CJAD or CJFM.

Desjardins clearly wants to get the job with DiMonte, though.

"I really enjoy working for Astral and I hope to continue in the morning show co-host position when Terry arrives," she told me. "Seriously…who wouldn’t want to wake up at 4am every morning? ;)" (her emoticon, not mine).

TV viewers might have noticed that Desjardins has been doing sports stories for CTV Montreal. (UPDATE Nov. 23 - She even got a turn behind the anchor desk, as you can see from the video above.)

She said she's "thoroughly enjoying the experience" and likes the work environment at CTV.

"But I still love the energy and immediacy of morning radio so I guess we'll just have to wait and see how everything plays out!"

I feel bad for Desjardins. I know the saying that in radio it's not if you get fired but when. Not getting the morning show gig doesn't mean she'll be fired, but to have your employment future be so uncertain for so long can't be a fun thing to experience. I know, because it happens fairly often for me. (The main difference being thousands of people don't notice what happens to me unless I tell them.)

Desjardins would make a welcome addition to the CTV sports team. That department is tiny (though still bigger than its competitors combined), and right now it's 100% male. And she seems very comfortable in front of the camera.

But radio is what she wants to do, and it's where people know her from. And Desjardins's ability to match (or even surpass) wits with the boys is probably more valuable at the classic rock station than the TV station. Aside from Desjardins, Sharon Hyland is the only woman with a shift at 97.7FM, and she's on weekends now.

It's possible DiMonte and Spalding will come up with a name so fantastic it will have fans going "Chantal who?", but it would have to be pretty fantastic to make me forget that these kinds of decisions have effects on the lives of real people.

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Astral’s Martin Spalding on Terry DiMonte, CHOM, CJAD and Virgin Radio

July 21, 2011 – 7:22 pm| Posted in Radio

Astral VP Martin Spalding outside his offices at Fort and Ste. Catherine Sts.

"You only have one chance to make a first impression."

It's a cliché, but I thought it was funny when I heard it come out of the mouth of Martin Spalding, the vice-president at Astral Media who is in charge of its three English-language stations in Montreal: CHOM, Virgin Radio (CJFM) and CJAD. The fact that we were talking to each other was kind of proving that assertion wrong. Or at least it was strong evidence against it.

Eleven days earlier, I called Spalding at his office to talk to him about the return of Terry DiMonte to CHOM, a move he arranged. But our conversation was brief.

"I know who you are," he said after I introduced myself. Just as I was starting to feel relieved that I wouldn't have to go through the trouble of convincing him to speak to some guy on the Internet as if he was a journalist, Spalding put the brakes on the interview. "I'm not in the mood to have this conversation," he said.

I asked why. "Let's just say you should be careful what you post on Twitter," he said, without elaborating. He followed that with "this conversation is over."

There was a slight hesitation in his voice, as if even he couldn't believe he was saying this.

I didn't know how to react. I don't expect that everyone I contact will be interested in talking to me - mostly because I'm not a traditional journalist and my audience is not that of a metro newspaper or a supper-hour TV newscast. But I'd never had someone answer me like this before. This conversation sounded like it would be in the script from a bad movie.

What got me most is that I had no idea what set him off. Other than quoting some press releases with his name in them, I'd never talked about him on my blog. I'd never mentioned his name on Twitter. I didn't even know what he looked like.

And I've posted thousands of things on Twitter. Plenty of stuff has been negative about CHOM and other Astral stations. I couldn't really narrow it down.

The call was just before the end of business on June 23. My post about DiMonte - with the bit about Spalding at the end - was published the next day.

An email from Spalding was dated 9:05am the next Monday. He said he realizes he may have been a little "curt" in our phone conversation, and offered to take me out to lunch to explain. We scheduled a meeting for the following Monday at noon - July 4.

After seeing Spalding's office - a corner office with wood panelling - and meeting Virgin Radio Brand Director Mark Bergman, we went to a Chinese place nearby and discussed our respective pasts a bit. Everything was cordial.

It was actually quite a while into our conversation at the lunch table until Spalding set the record straight about that minute-long conversation.

He said he had taken exception to something I tweeted the day before, suggesting that CHOM's promotions department was lacking because its website had no mention of DiMonte a day after a press release announcing he was coming back to the station.

Spalding explained that it wasn't because they'd simply forgotten about this or were lazy about it. Because DiMonte was still contracted to Q107 in Calgary, Spalding said that CHOM couldn't use his image or promote him. Even issuing the press release was "playing with fire," he said.

Spalding took my ill-informed tweet as an attack on the employees who work for him, and for me to then call and ask for comment after bashing his radio station didn't exactly put him in the mood to cooperate.

By Monday morning, he had read my post on DiMonte, and his mood changed. He apologized for the curt tone on the phone, and went out of his way to compliment me on posts I had written, including the DiMonte one and an earlier one on Cogeco's CRTC application for all-traffic radio stations, which he considered much more solid journalism than some of the shoot-from-the-hip tweets that are based on incomplete information.

It's amazing how a simple conversation can change your perspective.

I, in turn, asked Spalding to apologize on my behalf to CHOM's promotions department, an apology I repeat here. I jumped to an incorrect assumption (not the first time I've done so with CHOM-related news), and I should have checked. Just because it's on Twitter doesn't mean it's exempt from basic journalistic rigour. I'll try to do better in the future.

So we're good now. Spalding gave me his card (asking me to call him before I tweet next time), paid for my lunch (the next one will be on me - I want to try to have at least some journalistic ethics here) and gave me two hours of his time - even pushing back a conference call so he could give me a few extra minutes.

The image of the super-professional businessman that DiMonte had painted for me during our conversation turned out to be a lot more accurate than I had thought after that brief phone conversation.

So, now on to the good stuff. I had a good bank of questions related to recent events at his radio stations, so I posed as many as I could fit in before I started to feel really guilty about taking him away from his real job.

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Terry DiMonte returns to CHOM, and is back in Montreal for good

June 24, 2011 – 3:14 pm| Posted in Montreal, Radio

Terry DiMonte has lost some weight since leaving Montreal

Stop me if you've heard this one before: They're bringing back Terry DiMonte.

It was with a lot of excitement (well, one exclamation mark anyway) that Astral announced (in English and French) that DiMonte has been hired to host the morning show at CHOM for a third time. For DiMonte, the news was "a little bit bittersweet", having to leave this new home in Calgary he had tried to make his own over the past three and a half years.

There is no word on who his co-hosts will be, but so far Pete Marier and Chantal Desjardins are expected to be able to keep their jobs at the station, even if they're not on the morning show team.

The Gazette has posted a story about DiMonte's return, as well as some videos that were created as part of a series on expat Montrealers in 2009: Part 1, Part 2, Part 3. There were also briefs on CTV News and Global's local newscast, but otherwise coverage has been light.

No date yet

When DiMonte will return to Montreal and its airwaves is still undecided. DiMonte signed a five-year contract with Calgary's Q107 in late 2007, which means he still has about a year and a half left. The deal does allow him to get out early with six months notice, which was given on Wednesday. So depending on how the station plans to play this, it could be as late as Christmas before he's allowed to return to Montreal.

"My intention was and is to fulfill my obligation for the next six months," DiMonte told me over the phone on Thursday. Still, the decision is up to the station. They could have him keep working until December, or they could pay him not to work. But a small radio station with only four full-time staff that paid decent money to lure DiMonte to Calgary in the first place probably isn't too eager to waste it on talent it can't use.

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No way to treat your listeners

March 25, 2011 – 3:32 pm| Posted in Montreal, Radio

"Freeway" Frank Depalo was introduced to Montreal at the St. Patrick's parade with co-host Lisa Player the day before he debuted as morning co-host on CJFM

The past month has seen a lot of staff changes in the Montreal radio scene. All three anglo FM music stations are seeing morning hosts leave, and at least two are introducing new faces to replace them.

Aaron Rand got the ball rolling by announcing he would be leaving CFQR's Q Mornings show at the end of April. Rand has been hosting this show for two decades, so you can imagine how listeners reacted to the news. He's got a lot of new Facebook friends and a lot of people posted messages to the Q's Facebook page.

Though Rand himself reached out to listeners and communicated with them, the station's management was silent. Mark Dickie, its general manager, didn't return my phone calls or emails, and provided The Gazette's Bill Brownstein with a pathetic quote that sounds like it came out of a fill-in-the-name-here press release.

As if to underscore a lack of respect for this dean of local radio, Rand's seat wasn't even cold before it was announced that Cat Spencer would be leaving CJFM to take his place ... in September. (Maybe before, if the two stations can work out a deal on his contract.) This is still months away, yet for some reason they couldn't wait 24 hours to make the announcement. What little coverage of this story appeared in local media had to be about both Spencer and Rand instead of just the latter.

Cat vs. Freeway

Learning that Spencer would be leaving, some Virgin Radio listeners also spoke up on its Facebook page. At least there, a few brief replies from the nameless Facebook page administrator saying Spencer had decided to leave. But otherwise, the station has been pretty silent about it. Program Director Mark Bergman hasn't made any public statements that I'm aware of.

That contrasts, of course, to all the publicity it's generating about its new star, "Freeway" Frank Depalo, who debuted on Monday as Lisa Player's cohost. (You can read an interview Depalo did with Mike Cohen on his blog, and a story in The Gazette by Kathryn Greenaway.)

The same day "Freeway" started on Virgin Radio, the Q launched a new contest where it gives away $1,000 daily to people who listen to the morning show. It promoted it like crazy, including an ad wrap around the front section of Monday's Gazette (hope some of that ad money trickles down to me).

PJ who?

And then there's CHOM, who yanked PJ Stock and Merv Williams from their morning show. Perhaps it was unrelated to the other changes, or perhaps the station decided it needed to freshen up while its competitors are changing things up. We don't know, because CHOM Program Director Daniel Tremblay isn't talking.

Again, fans complained. Not on the station's official Facebook page because it doesn't have a wall. But there were comments here and elsewhere, most more upset at the loss of Williams than the part-timer Stock.

The same day the news became public, there was a flurry of activity from the morning show's social media outlets, its Twitter feed (which had been dormant for more than two weeks) and its blog. Neither had any mention of Stock or Williams. Instead, we heard about Alouettes cheerleader tryouts and other ridiculousness.

As far as CHOM was concerned, it was easier to pretend these people never existed than to even briefly acknowledge and explain its reason for terminating them.

Listeners deserve better

Program directors aren't under any obligation to talk to me. I'm just some guy on the Internet. But their own listeners deserve explanations of these kinds of changes.

Radio stations go through a lot of effort to build familiarity with their hosts. Just look at what Virgin Radio is doing with Freeway Frank. Listeners become attached to them and, if the branding effort is really successful, they become loyal to those hosts, even if they've never met them in person or heard them off the air.

And then, when the usual turnover in radio causes that familiar voice to leave, the station expects listeners to instantly forget about them, to not ask questions.

It's a giant insult to the intelligence of those listeners. They understand how broadcasting works. They understand that people leave jobs that are no longer fulfilling for them (Rand), leave for better-paying competitors (Spencer), or leave because they've been fired (Stock and Williams). Simply coming forward and explaining yourselves to listeners would be a simple, albeit uncomfortable, experience.

I don't have 24/7 logs of these stations, so I can't say for sure about what statements have and haven't been made on air, but if the social media sphere, the websites and the lack of communication with media is any indication, the strategy seems to be to sweep bad news under the rug and hope nobody notices it, even though it's beyond obvious that they are.

Each of these three radio stations has gotten on the social media bandwagon, highlighting their Twitter and Facebook pages, and putting blogs on their websites. Listeners are using those forms of communication to try to seek answers.

They won't get answers, because CHOM, Virgin Radio and the Q are being antisocial.

That's a shame.

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CHOM drops PJ Stock, Merv Williams from morning show

March 14, 2011 – 4:56 am| Posted in Radio

It's just Chantal and Bad Pete now

Apparently unhappy at being the only anglo music radio station to not make major changes to its morning show, CHOM has decided to drop PJ Stock, the former hockey player and Hockey Night in Canada analyst who joined the station a little over a year ago.

Also being scrubbed from CHOM's website is Merv Williams, a supporting cast member on the morning show, but one whose presence had been felt more and more. Williams also contributed to CJAD's Trivia Show, and that too has come to an end. (Unlike CHOM, which seems to be pretending like he never existed, the Trivia Show made it a point to note Williams's departure on air, as you can hear from this clip (MP3).)

The reasons for the move aren't known. Williams politely declined to comment, Stock couldn't be reached for comment, and Program Director Daniel Tremblay hasn't responded to an email sent over the weekend (I'll update this if he does, but I'm not holding my breath).

UPDATE (March 15): The decision to can Stock hasn't exactly caused a lot of commotion. No newspaper articles, no Facebook protest campaigns. The fact that Stock would join the crew only after 7pm, and often not at all because of commitments to Hockey Night in Canada and others, meant he was more of a part-timer on the morning crew than anything else. A lot of people, of course, just didn't like the guy, and thought he was a poor choice for a radio host (the man he replaced, Ted Bird, isn't among them - Bird suggested Stock be invited to be part of the show even before he resigned from it).

But the disappearance of Williams is being felt, despite not being a marquee name. Aside from the on-air tribute on the Trivia Show above, Williams also got a public shout-out from Bird on Twitter and Facebook, the latter prompting dozens of comments.

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