Tag Archives: CKMI

Montreal TV ratings: Global morning show struggles out of the gate with 500 viewers

May 15, 2013 – 2:34 pm| Posted in My articles, TV
Global Montreal morning show cast, from left: Richard Dagenais, Jessica Laventure, Camille Ross

Global Montreal morning show cast, from left: Richard Dagenais, Jessica Laventure, Camille Ross

Global Montreal's Morning News hasn't had the smoothest start. As a guinea pig for a new way of producing live TV, with local control-room staff using servers across the country, it has been plagued with technical problems, some so serious they have forced the show off the air a couple of times. Marketing for it hasn't been terribly overwhelming, and if it has been generating buzz it hasn't been for the best reasons.

Now comes confirmation that the show hasn't started resonating with viewers yet. BBM numbers for the first survey of Montreal TV viewers since the show went on the air estimate its audience at about 500 viewers, which is about as much as it had before the show went on the air, when it was showing things like repeats of the previous night's newscasts.

I break down ratings numbers for this story in Tuesday's Gazette.

It would be easy to have too much fun with this, to make jokes about the show's lack of impact (I've heard a few already). But it's not for lack of effort from those involved. Hosts Richard Dagenais and Camille Ross are trying hard to get comfortable in their new roles, deal with the technical issues and make the show work. Jessica Laventure has been trying to make her presence as entertaining and informative as possible. And the people behind the scenes are tearing their hair out juggling everything to put three hours a day of live television on the air. They all deserve better.

If anyone deserves blame for this, it's Global management and Shaw Media, which have put the bare minimum (one could argue even less than that) into the show in terms of resources. It's understaffed, underfunded, undermarketed, and so it should come as no surprise that it's underviewed.

This show is here to fulfill a commitment that Shaw made to the Canadian Radio-television and Telecommunications Commission when it bought Global TV in 2010. It promised to fund local morning shows in six markets, including $5 million for Montreal until 2017. That means no matter how badly the show is received, it will continue to be on air at least until then. So in a sense Global doesn't have to care about ratings, certainly not in the first few weeks.

But it should, for two reasons. First, Global News Senior VP Troy Reeb told me he wants the show to be self-sufficient. Not necessarily to be profitable with advertising, but to come close enough to breaking even that it's worth continuing the investment and building a viewer relationship. That won't happen if it continues to build a relationship as an unwatchable show with nothing to offer.

Second, we're now only a few months away from the launch of a competing local morning show on City TV. That show will launch with three times the staff, and you have to expect that the difference in quality will be noticeable almost instantly. If Global's morning show hasn't developed a strong connection with viewers by then, any morning viewing looking for a local alternative to Canada AM will switch to City instead.

Global: No comment

I tried to get comment from the three broadcasters for my story, but only heard back from one by deadline (though CBC did provide me with some data). It's funny how those with good ratings information are always the easiest to get in touch with.

When I finally got Global Montreal station manager Karen Macdonald on the phone on an unrelated matter, I asked her about the ratings, and whether she's disappointed in the numbers from the morning show. She said she doesn't believe the ratings, that she feels Montreal's English market does not have a large enough sample size, and she doesn't have anything more to say on the subject.

Global has had various theories for why ratings show them so far behind their competitors (though they acknowledge that they are behind). They feel they have a strong francophone audience, which is ignored by BBM. They feel that the diary system is biased toward CTV's self-marketing power that causes some people write down that they're watching CTV News when they're actually watching Global. BBM rejects the latter argument, saying diaries ask for network, channel number and program name, and survey takers are called if there is any discrepancy.

I can understand Global's frustration with the ratings. This isn't an easy market to crack. CTV had been the only private game in town from when it launched in 1961 to when Global opened in 1997. CFCF's audience is intensely loyal, which leads to high ratings which leads to larger budgets which leads to better quality which leads to higher ratings. Only an overwhelming infusion of money over a long period of time could seriously compete with that, and even Shaw isn't ready to spend that kind of cash.

At least with mornings, Global didn't have to compete with CTV here. It runs the national Canada AM show (though "national" might be exaggerating since western CTV markets have local morning shows). But viewers so far are still happy enough with that and haven't been switching. Shaw and Global need to do a lot more if they're serious about making this show a success and keeping it going past that five-year mark.

More numbers

The rest of the ratings details don't show much difference from the last report. CTV Montreal's newscasts still dominate in every time slot by a wide margin. The weekday 6pm newscast has a 52.8% market share, compared to 4.5% at CBC and 1.5% at Global. In terms of actual viewers, that works out to 133,000 for CTV, 11,400 for CBC at 6, and 3,800 for Global.

The top-rated show overall in the market is CTV's 6pm newscast. The second-highest rated is the weekend 6pm newscast.

There has been some variation. CTV says its 6pm weeknight audience is up 11%, the 6pm weekend audience is up 7.4%, and its late-night audience is up 20.5%, while its noon newscast has dropped by 21%. GM Louis Douville told me that they would be looking at the noon show. Coincidentally the next day he told me that Paul Karwatsky is being moved off of it so he can co-anchor the 6pm newscast an anchor at 11:30pm while Catherine Sherriffs is on maternity leave.

At CBC, the 5pm evening newscast continues to make gains. The spring 2013 numbers show that in the English Montreal extended market, the show has 21,000 viewers at 5pm and the same at 5:30. Its share of the audience has more than doubled for both those periods since 2011. But the 6pm newscast, which has to compete with both CTV and Global, hasn't seen that kind of growth. It has only 11,000 viewers in the latest report, and only a 5% share, compared to a 16% share at 5pm.

And yet, when you watch the newscast, it's clear that they're trying to push viewers to tune in at 6. I can't count how many times I've heard "we'll bring you more on this story at six o'clock." But clearly viewers are switching channels at that time. You have to wonder why they don't just come out with their news at 5 and either kill the last half-hour or turn it into something else.

Unfortunately decisions like these are made in Toronto, so we won't be seeing any big changes unless they make sense on a national scale.

CBC's late-night newscast has 5,000 viewers, or a 4% share, same as it had in the fall.

The BBM measurement covers three weeks in February and March. The next measurement of diary markets like Montreal will take place in October and November, for publication in January 2014.

 

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Elysia Bryan-Baynes named late-night anchor at Global Montreal

May 15, 2013 – 10:52 am| Posted in TV
This is how I imagine Elysia Bryan-Baynes celebrates everything.

This is how I imagine Elysia Bryan-Baynes celebrates everything.

Global Montreal has finally filled the seat that was vacated by Richard Dagenais when he moved to mornings in January: Reporter Elysia Bryan-Baynes is being upgraded to the anchor desk, it was announced on Wednesday morning. Her first day on air is June 3.

Bryan-Baynes, an avid comic-book reader, has been with Global Montreal since 2003, but this is her first permanent job at the station, station manager Karen Macdonald tells me.

"Elysia has literally been a freelancer here since 2003," she said. "We've had lots and lots of babies and we've had lots and lots of mat leaves" that she's been able to fill. Macdonald attributes the lack of openings both to the station's tiny size since it drastically cut staff in 2007, and to its bizarrely low turnover rate. "People just don't leave here," she said. "So since 2007 since we had the cuts we haven't had that many departures."

The new morning show, which brought a handful of new jobs including two anchors, created an opportunity.

"Of all the candidates, her screen test was the best," Macdonald said. "I think people will be intrigued and pleasantly surprised."

Bryan-Baynes hasn't done much anchoring, which Macdonald said was "because she's had so much else to do" with reporting, including some filling in at the National Assembly. "She's a really strong anchor, she has a lot of experience news-wise. It requires a lot of experience, because basically they're by themselves a lot in the evening."

For her part, Bryan-Baynes says she's really excited about the new gig. "I've loved the work and the team since I arrived in 2003," she tells me. "Global has always made me feel part of the family. Now its official. For now, I'm feeling excitement and great sense of responsibility. I'm sure many other emotions will hit me between now and when I start in June."

Paola Samuel has been filling in on the late-night desk most nights since Dagenais's move.

Global also announced to staff that Gloria Henriquez has officially been named associate producer of Morning News, a role she has been temporarily filling since the show began.

Karwatsky to take over late nights at CTV

Meanwhile at CTV, there's also a change there to the late-night anchor desk. Catherine Sherriffs will be leaving on maternity leave this summer, and the station has decided to have Paul Karwatsky take over the late-night desk in addition to co-anchoring at 6 p.m., station manager Louis Douville told me. That means Mutsumi Takahashi will be doing the noon newscast solo.

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A bad morning at Global Montreal

March 15, 2013 – 1:07 am| Posted in TV

On the bright side, we know Global Montreal Morning News has some viewers, because they complained the show wasn't on the air on Thursday morning.

Apparently a major computer failure, whose nature we don't know, caused Morning News to be delayed well past its start time. it wasn't until after 8am that the show finally got on the air in an abbreviated version.

The Twitter feed from host Richard Dagenais was active during the non-show, as frustrated Montreal staff cold only sit and watch.

Asked about the problem, Global News spokesperson Samantha Simic said it was a computer problem.

As you know, working with computers has made life infinitely simpler but they can occasionally make things complicated and difficult to resolve.  That’s what happened this morning.  Our technical problem was made all the more challenging by the fact that it was a computer problem.

Global Montreal station manager Karen Macdonald didn't respond to a request for comment, but staff in Montreal made it clear via social media that the problem was not local to Montreal.

The show is produced and directed in Montreal, but with computers that work off of servers in Vancouver. It's not clear if that's where the problem was or if there was something else that kept them off the air.

Technical problems have been common at the show since it started airing in late January, but at least in this case it seems the problems were not the fault of anyone in the offices at Peel and Ste-Catherine.

The technical difficulties came on the same day that Global launched Global News BC 1, its new regional all-news specialty channel based in Vancouver. The channel is available so far only to Shaw digital cable subscribers in B.C.

UPDATE (March 16): Dagenais offers some insight into the problem on his blog.

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Caption Camille Ross and Richard Dagenais

March 8, 2013 – 12:00 pm| Posted in photos, TV

Camille Ross and Richard Dagenais

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Global Montreal Morning News: Getting better, but still plenty of kinks

February 28, 2013 – 5:25 pm| Posted in TV

"I think people should give the show a chance."

That's what Leah Lipkowitz, a columnist with Global Montreal's Morning News, commented on the review I gave the show earlier this month. I'd heard the same thing from people involved with the show before its launch and even on the air.

It's a common refrain from people behind new projects, particularly when budgets are tight. I'm never quite sure how to handle it.

It's not that I want to be mean, or that I don't understand that new shows improve over time. Rather, it's that my reviews of these things are about the viewer, and viewers aren't going to stick around for weeks to see if a new TV series is good or not. They'll tune in the first day, maybe stick around an hour or two if they really want to evaluate it, and then they'll make their decision whether it's worth their time.

Broadcasters know this, which is why they do rehearsals before they go to air. Why even bother with the rehearsals if you're going to build a show on the fly?

So as much as I would have been happy to wait a week, a month or six months before evaluating Global Montreal Morning News, I know that you only get one chance to make a first impression, and I have to evaluate it based on that.

Camille and Richard

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Global Montreal’s Morning News: Work-in-progress, or technical train wreck?

February 6, 2013 – 5:56 pm| Posted in TV

Update: See my review of the show after a month here.

"If we do a good job, people will watch, and the show will last forever."

That's what Karen Macdonald, Global Montreal's station manager, said during an interview on the first episode of Global Montreal Morning News, that aired on Jan. 28. She commented on the growing pains the show was experiencing, and its technical challenges. She mentioned "a few occasions when we've been a little bit slow to come back from commercial, but that's the only problem we've had this morning."

It gives the impression of a show that is largely successful but has the usual small wrinkles to iron out.

Unfortunately, the technical problems with Global Montreal Morning News are far bigger than mere wrinkles. In the eight episodes that have aired so far as I write this, there have been multiple instances of nothing happening for more than 30 seconds, one case where the show ended a full two minutes early and just showed contact information and a cityscape for that time, and countless examples of awkward pauses, mistimed cues, wrong audio, over/underexposure, drifting cameras, wrong graphics, incomplete graphics, and just about every other technical problem you can imagine.

And the frequency and severity of these technical problems isn't going down.

There are two possible causes of this problem: too few people in the control room, or the people who are there aren't sufficiently trained. There's a strong argument for the second, since the people hired are all new to the software being used (and have limited control-room experience). But my suspicion is that the former is the real cause, and if so no amount of experience will fix it.

Global has sung the praises of Mosart, the automated control room technology that is allowing them to put this show on the air with only three people at the controls (a producer and two directors). But the lack of specialized functions like an audio technician or a graphics director or a robotic camera operator is immensely apparent. The technical staff are overloaded with work and it's clear they're desperately trying to catch up to live TV.

The technical problems are making the show look bad, and in particular the on-air staff, who have to deal with visuals that don't appear or are incorrect, cues that never come through or awkward delays between the time they stop talking and the beginning of a commercial break, story package or cut to another camera.

I'd compile a best-of package, but (a) 30 seconds of black screen isn't very interesting visually, (b) It's too depressing, and (c) I'm holding out hope that they'll eventually improve to the point where the show is watchable.

Instead, I'll leave you with this example, taken from an episode of the second week of the show, to give you an idea what goes on the air on a regular basis:

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Global Montreal morning show will focus on community

January 27, 2013 – 1:07 pm| Posted in TV

UPDATE (Feb. 6): Read my review of the show's first week and a half.

Global Montreal morning show cast, from left: Richard Dagenais, Jessica Laventure, Camille Ross

Global Montreal morning show cast, from left: Richard Dagenais, Jessica Laventure, Camille Ross

How do you compete with someone who outperforms you on budget, staff, technical resources, consumer loyalty and reputation? The short answer is you don't.

As another ratings report comes out confirming CTV Montreal's incredible dominance of the local TV news ratings, Global Montreal was doing its final rehearsals for a new morning show that launches on Monday. As Montreal doesn't have a local morning show in English, it will have that market all to itself, at least until August when City starts up its morning show here.

But even with the million dollars a year that Shaw has promised this show to get it off the ground over the next five years, its resources are limited. Global Montreal has added only eight jobs for this show, on-air staff and technical people combined. It won't have its own news team scouring the city for scoops (unless it steals reporters from the evening newscasts, which are already understaffed). It won't look like Canada AM, which is still popular in Montreal.

Part of the station's strategy for building an audience has been a focus on the anglophone community. In essence, it's treating anglo Montreal as if it's its own small town, going after the smaller stories that don't make the same kinds of headlines.

That's easier said than done, though. CTV's news operation is still far larger, and Global can't ignore the top stories of the day to indulge in community reporting. Global Montreal doesn't have a sports department so it can't really cover varsity sports. It doesn't have the kinds of coverage of arts, entertainment and lifestyle stories that you'll find on CTV News or even CBC News, so it has to be very picky about where it uses its resources, and its goal of making this the home of anglo Montrealers (rather than just an English-language newscast) is far from complete.

With a morning show, this community focus will become more apparent. The biggest aspect of this we know already is that the weather presenter, Jessica Laventure, will be doing her weather segments from a location on the West Island. This will plant the station's flag there, allowing people to come by and interact with it, as well as show West Island residents watching from home that they're close, at least geographically.

Will that be enough? We'll see.

I sat down with the three stars of Morning News, and spoke with station manager Karen Macdonald and Global News chief Troy Reeb for a story that appears in Saturday's Gazette previewing the show. Below are some additional things that didn't make it in the story.

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TV ratings: Market still belongs to CTV

January 25, 2013 – 2:56 pm| Posted in TV
Fall 2013 TV ratings

Market share for 6pm weeknight newscasts among Montreal's three English-language television stations

Its competitors might be expanding their local programming, but CTV Montreal isn't exactly quaking in its boots. Ratings released this week by BBM Canada show CFCF with huge leads in its local newscasts in all time slots.

For the flagship newscast at 6pm, CTV has a 58% market share among adults, which not only puts it far ahead of its competitors, but means that there are more Montreal anglos watching CTV News at 6 than there are watching everything else on television combined during that hour. It's hard to beat ratings like that. As I mention in a story in The Gazette, the local newscast has more viewers than even the most popular CTV primetime program, The Big Bang Theory.

CBC, the closest competitor, can barely be described as such. With a 5.5% share, it has one tenth of the viewers of CTV at 6. Global is even further behind with a 2% share and only 4,100 adult viewers, which I would describe as less than its previous numbers but that might have more to do with statistical error than an actual drop in audience (I'd also be comparing 18+ and 2+ audience, and might be missing the thousands of teenage viewers to Global Montreal's newscast).

CTV's dominance is also unshakable at noon (52% share), weekends at 6 (46% share) and late night (37% share).

CBC added weekend newscasts in 2012, and then later expanded the late-night newscast from 10 to 30 minutes. The Saturday 6pm newscast has a 5.3% share, comparable with its weeknight newscast. The late-night newscast has a 3.5% share.

If either station wants to seriously challenge CFCF for viewers, there's still a very long road ahead for them.

The BBM numbers above represent measurements taken via written diaries on Oct. 18-31 and Nov. 8-21, 2012, during which all three stations' newscasts presented special reports. The next measurement of local English television will be taken in February and March, and released on May 7. At that point we should have an idea of how Global's new morning show is doing early on, and whether it has started eating away at the 41% market share held by Canada AM.

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Global Montreal morning show launches next Monday

January 21, 2013 – 10:30 am| Posted in Montreal, TV
Global Montreal's morning show cast: Camille Ross (left), Richard Dagenais (centre) and Jessica Laventure.

Global Montreal's morning show cast: Camille Ross (left), Richard Dagenais (centre) and Jessica Laventure. (Global photo)

It's official: Global Montreal's new local morning show begins next Monday.

The three-hour show, from 6am to 9am weekdays, was a promise that Shaw made to the Canadian Radio-television and Telecommunications Commission when it purchased the former Canwest television assets, including Global Television, in 2010. (The promise was for a minimum of 10 hours a week, or two hours a day, so it's nice that they're adding the extra hour.) This is in addition to the evening newscasts at 6pm and 11pm which will continue to run (though the latter needs to find a new anchor).

The show will have two hosts and a weather presenter, pictured above. I already told you about Camille Ross, who left CTV Montreal for this higher-profile (and full-time) gig. Richard Dagenais is already familiar to Global Montreal viewers as a reporter and anchor of News Final at 11pm. His selection here is a no-brainer because he was a host of This Morning Live, Global Quebec's morning show that was cancelled in 2008.

The new face here is Jessica Laventure, who will be doing weather. She was a morning host at MétéoMédia, and before that worked at Global Quebec as a production assistant, reporter and host of the weekly QC Magazine. She also does a weekend show at Boom FM. But I know her best as a former teachers' assistant at Concordia University's journalism program, where she taught kids not much younger than herself how to use fun electronic equipment (myself included).

Global bills this as "the city’s only locally-produced English-language morning show", which is true, but also conveniently leaves out the fact that competition is right around the corner. City Montreal, as CJNT will be known when its acquisition by Rogers is complete, is also launching a local morning show by September, which will go head-to-head with Global's. Will the six-month head start make the difference for Global? We'll see.

Shaw has promised a total of at least $5 million for the Global Montreal morning show through 2016-17, or about $1 million a year, second only to Toronto, which was promised $3 million a year. (This is the total of special funding and does not necessarily represent their entire budgets.) Shaw said the goal is to make the shows sustainable so they will keep running even after the special funds run out in 2017.

I've written up a brief for The Gazette, but I'll be getting more details about the show this week as I talk to everyone involved for a longer story.

Global is also launching a local morning show in Halifax at the same time, completing its roll-out plan. Its cast includes Crystal Garrett, whose CV includes a stint as a host of This Morning Live.

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Camille Ross leaves CTV for Global Montreal

January 10, 2013 – 3:12 pm| Posted in Montreal, TV
Camille Ross (CTV photo)

Camille Ross (CTV photo)

As we begin a year that will involve a lot of new high-profile jobs in broadcasting, it's inevitable that some of those will be filled by people already on the air who decide to move up by jumping to a competitor.

We've seen our first such move already: CTV Montreal reporter Camille Ross has been hired by Global to join their new morning show set to launch this spring.

Global News spokesperson Nick Poirier confirmed the news on Thursday, saying she will be joining the cast of the new show, but wouldn't get into details because they weren't ready to announce just yet.

Ross herself wouldn't comment on the news, instead referring to Poirier for comment.

Ross grew up in Toronto and went to Ryerson University. She worked at the CTV station in Yorkton, Sask., and Global News in Regina before coming to Montreal to fill a maternity leave at CFCF.

CTV Montreal News Director Jed Kahane said he understood Ross's motivations, pointing out that she was a freelancer for CTV when she left, and the prospect of full-time employment was an opportunity too good to pass up. Kahane said CTV wishes her well, in that way every employer wishes their former employees well in their future endeavours.

Kahane said CTV still has a rich bank of freelancers that it can continue to rely on to cover the news.

Global announced last month that Jim Connell and Rob Ostiguy had also been hired to run the morning show. Other hires, including other on-air personalities, have not yet been announced, nor has a start date.

(Hat tip to Mike Cohen, who revealed the news on Twitter on Wednesday evening.)

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Global Montreal hires Rob Ostiguy, Jim Connell to run morning show

December 3, 2012 – 12:21 pm| Posted in Montreal, TV

Jim Connell has been hired as studio director for Global Montreal's morning show

Global Montreal announced their first hires for their new morning show, which is expected to start ... soonish? (They're not yet ready to announce a launch date.)

Robert Ostiguy, a former promotions producer at CBC in the 1990s and freelance since then, has been named Senior Producer. Ostiguy has already been posting photos of his new workplace on his Facebook page, and is clearly enjoying having a new job.

Jim Connell, best known for his work throughout the lifetime of 940 News (but whose career also includes some time at CJAD and CKO) has been hired as the studio director. After 940 News disappeared, Connell resurfaced as part of the Tietolman-Tétrault-Pancholy radio station bid. It's not clear how this new job will affect his involvement in that project (I'll update this when I hear from him).

The more high-profile on-air positions haven't been announced, but should be "in the coming month," Global's senior publicist Nick Poirier tells me.

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Global Montreal posts morning show jobs

October 2, 2012 – 7:00 pm| Posted in Montreal, TV

It's been two years since the CRTC approved the acquisition of Canwest Global's television assets by Shaw, endorsing a plan that would involve millions of dollars in spending including the creation of new morning shows in Montreal and other markets that didn't already have them. Montreal and the Maritimes, Global's weakest markets, were the last to get local morning shows, set to launch in fall 2012.

Now Global and its parent company Shaw Media are taking a big step toward launching a morning show here, posting six full-time jobs:

The job postings don't list a start date either for the job or the show itself, but do say it would be weekdays from 7am to 9am. The number of jobs is quite low (Rogers says it would need at least 20 for its morning show on a Citytv CJNT). I'm waiting to hear back from Shaw Media, but the last word was a morning show would launch some time in late fall.

UPDATE (Oct. 5): Ran into Global Montreal station manager Karen Macdonald last night. She said she's been flooded with applications for the new positions. No start date for the show has been established yet, but we do know that technical functions will still be handled remotely.

Global uses Mosart, a Norwegian system that automates many control room functions. The evening newscasts are directed out of Edmonton, with only editorial staff and a technician in Montreal.

The job posts don't include any deadlines, but Macdonald tells me they'll come down next week.

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Local broadcasters win regional broadcasting awards

April 6, 2012 – 12:43 am| Posted in Radio, TV

RTNDA Canada (Radio and Television News Directors Association) is putting out awards like a drunken award-giver. The latest batch is the central region awards, of which there are 35 recipients, including "honorary mention" awards. When the medium is restricted to broadcasting, the language is restricted to English and the geography is restricted to Quebec and Ontario, it shouldn't be much of a surprise that some Montreal media are winning these awards.

Nevertheless, journalists deserve praise for their work over the past year, as marginally prestigious as it may be.

The full list of winners is here. Among Quebec (and by that I mean Montreal) media:

CTV Montreal was the big winner, picking up three awards:

  • The special report Dirty Little Secret (Part 1, Part 2) by Caroline van Vlaardingen, about how easy it is to get sexual services at massage parlours, won the Dan McArthur Award for in-depth/investigative reporting
  • The special report Caught in a Trap by Catherine Sherriffs, about the dangers to animals of traps in wooded areas, won the Dave Rogers Award (large market) for long features
  • The station also won the Hugh Haugland Award (named after a CFCF cameraman who died on the job) for creative use of video
CJAD won the Peter Gzowski Award for news information program for its reporting on the one-year anniversary of the earthquake in Haiti. Host Ric Peterson gives his thank-yous on his blog. Clips from the report can be listened to on the show's podcast page.

The Ron Laidlaw award for continuous coverage went to CBC Montreal for coverage of last year's Richelieu flood. An honourable mention went to Global Montreal for its coverage of the same floods.

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Should CBC and Global move their local newscasts?

March 25, 2012 – 2:51 pm| Posted in Montreal, TV

When I was working on my story about Global Montreal, my editor suggested I write a companion story about the ratings for local newscasts, since it had been a while since The Gazette looked into that. (The last time was a year ago, when CFCF celebrated its 50th anniversary.)

I asked for basic ratings information from the three broadcasters, wanting to know what their estimated total average audience was for each of their local programs. BBM Canada, which does ratings measurements, doesn't like too much detail about demographics being released, so I limited myself to asking for the total 2+ audience.

In the case of Shaw Media, that limitation wasn't enough, and they wouldn't give me their exact ratings for CKMI's Evening News, News Final and Focus Montreal, saying they couldn't because of their deal with BBM. Fortunately, I was able to get some ballpark figures by looking at the detailed master planners that Shaw Media provides to advertisers, which breaks down by station, by time slot and by demographics. Shaw warned me that these are just "estimates", but they're the best I could get, and the numbers were similar to what was reported last year.

CFCF and CBMT had no trouble providing me with their audience numbers (though in the case of CBC Montreal there was apparently some confusion over whether it was numbers for the Montreal market or total, which led to a correction on the story.)

CFCF > everyone

The numbers for the weekday 6pm newscasts are unsurprising, and haven't changed much. CFCF dominates with almost 200,000 viewers on average. CBMT is next with its newscast peaking at 34,000 during the 5:30pm block (which is ironically when it presents national and international news), and CKMI has numbers in the four digits, somewhere around 7,000 viewers.

It's pretty well the same story as last year, and just about the same story as a decade ago, except that in 2000, when Global Montreal was still new and still making significant investments in local programming, the number of people watching its local news was about three times what it is now, and it was in second place ahead of the struggling CBC, which had only two years previously had an audience as high as 60,000, and was above 80,000 in the early 1990s.

We have decades of numbers showing that CBC isn't going to beat CFCF at 6pm, and 15 years of numbers that show Global trying every trick in the book isn't going to help it succeed at that goal either. CFCF's newscasts have more resources, more staff, more experience, and much more loyal viewers.

Assuming that the other stations want to maximize viewership for their local newscasts (and there's certainly an argument to be made that Global is doing the absolute bare minimum when it comes to CKMI - even their upcoming morning show is being done because of a CRTC commitment), what can they do?

Throwing money at the problem is one solution, though people who remember the best years of CBC's NewsWatch would note that they still weren't able to create serious competition for CFCF in the 1990s.

News at 5 ... or 7

Another option is to move the newscasts out of the way and hand the 6pm hour over to CTV. In 2009, CBC made a big move expanding its local evening newscasts to 90 minutes and having them start at 5pm. CBMT is seeing strong ratings gains for that hour, and is seeing more viewers from 5-6pm than from 6-6:30pm.

On the French side, the reanimated corpse of TQS known as V based much of its programming schedule on counter-programming, putting entertainment programming in the 6pm and 10pm hours when Radio-Canada and TVA have newscasts. The idea has worked for one of V's biggest successes, Un Souper presque parfait at 6:30pm.

Of course, this has been tried before. Global Montreal tried starting local news at 5:30 twice, the last time in 2000. That lasted two years until they went to the half-hour news at 6pm that they do now. CBMT also tried starting at 5:30pm in the 90s, but didn't have much success.

But I think it's time to try again. V's successes and CBC's stronger ratings in its 5pm hour show that counterprogramming is a strategy that can work for an underdog. And the number of people working 9-to-5 jobs that get home just before 6pm isn't the same as it used to be. Many people are working earlier and later.

I'm not a big fan of CBMT's repetitive 90-minute newscast, though I can understand the strategy of letting people tune in for one half-hour block of their choice. I think CBC should just get rid of the last half-hour, move to a one-hour newscast with less repetition and more original local news, and use that other half-hour daily to produce some other form of local programming. A current-affairs show or local culture show would be, I think, dearly welcome in this market, and something that would fit well with CBC's mandate. Putting such a show at 7pm, when CTV and Global air vacuous celebrity gossip shows, would be brilliant counterprogramming and give people like me a reason to watch television at that hour.

Unfortunately for CBMT, decisions like this are made almost entirely at the national level. It was a national decision to have a 90-minute newscast that starts at 5pm, and a 10-minute late newscast after The National. For such a change to happen, it would either need to be made nationally (ignoring the variations in each market) or would require a decentralization of decision-making that we haven't seen in a long while.

As for Global, when I met with station manager Karen Macdonald, I asked why they hadn't considered moving the newscast out of CTV's shadow. She pointed out that they have tried that in the past, but also said they didn't try it for long. She said they might consider it again, but that if it would move it would probably go to 5:30.

I think 7pm is a better bet. The competition - CTV's awful eTalk and the second half of Coronation Street on CBC - is weak, they wouldn't be up against any other local news, and I think more and more Montrealers are working later shifts or having longer commutes and are more likely to miss the 6pm news at CFCF.

But Entertainment Tonight and ET Canada are big ratings draws for Global. And replacing ET Canada with local news at 7pm would be a sign of serious commitment to local programming that I don't think Global is prepared to sacrifice ratings for.

The other newscasts

While a lot of attention is paid to 6pm weekdays, I was curious what the other newscasts during the week get in terms of audience. Those numbers are rarely reported.

CTV's ratings show that the late-night newscast at 11:30pm gets 57,000 viewers on weekdays and 55,000 on weekends - so those tuning in to Tarah Schwartz on Saturday nights is about the same as those tuned in to Catherine Sherriffs on Monday nights.

It's worth noting that these numbers are higher than CBMT's at 5pm. So when Debra Arbec left her job as late-night anchor to jump to CBC, she saw her average viewership drop. But that's compensated by being a bigger fish in the smaller pond, being one of the faces of her station, and having more airtime in a day (with SportsNight taking up much of CFCF's late newscast, anchor screen time is very limited).

At noon, CFCF draws 50,000 viewers, which is pretty impressive for a time when most people are at work or doing important things.

And on the weekends, Tarah Schwartz gets 119,000 viewers on average at 6pm. (She's supposed to be getting a co-anchor at some point, but one hasn't been announced yet.)

The other late-night newscasts have pretty poor ratings. About 14,000 viewers for the 10-minute block of CBC sandwiched between The National and George Stroumboulopoulos. Global's ratings at 11pm are in the low four-digits, around 2,000 viewers (though that's a seven-day average, and also includes the 11:30 slot).

Compare that to more than 80,000 Montrealers tuning in to CTV National News, and there really isn't much competition here either.

I always found CBC's late local news a bit awkwardly-scheduled, more as a continuation of The National than a standalone program. That's great if you want a lead-in from Peter Mansbridge, but CBMT isn't going to attract viewers who tune in to American dramas at 10pm. By the time the credits start rolling on those shows, the CBC late newscast is almost half done.

What do you think?

I'm curious what my loyal readers think of newscast scheduling. Would moving weeknight local news be a good idea for CBC and Global? Would you be more likely to watch if they were on at some other time? What should the other guys do to set themselves apart from CFCF? And what other kinds of local programming would you like to see in English Montreal?

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Notebook from Global Montreal

March 20, 2012 – 12:14 am| Posted in Montreal, TV

Jamie Orchard at her desk in the Global Montreal studio

Saturday in The Gazette, I profile Global Montreal (CKMI), the station with Montreal's third most popular local English-language TV newscast. With that piece is another about ratings for the local newscasts. Despite the generous space devoted to the stories in the paper, there's plenty of detail I gathered over the past few weeks that didn't end up in the story. Most is probably only of interest to people who really care about such things anyway.

So as a bonus for my blog readers, some things from my notebook and some meta-discussion about the story:

Global bashing

I have, in the past, been accused of bashing the local Global station, particularly by people who follow me on Twitter.

It's true. I often use Twitter in particular to point out the errors of others. Not so much out of maliciousness, but out of interest. ... Okay, sometimes out of maliciousness. But only when it really deserves it.

But I don't have any particular beef with Global. I'm an equal-opportunity critic (except maybe when it comes to my employer). I've been accused of having crushes on the people I profile and having hate-ons for those I criticize. But my goal is to make everyone better, by recognizing hard work and making sure mistakes don't go by unnoticed.

I first visited Global Montreal in the summer of 2009, shortly after it moved in to its new offices on the seventh floor of the Dorchester Square building that also houses The Gazette. Global is on the seventh floor (which was once used by The Gazette), The Gazette is on the second and third. The two were under common ownership at the time, and they invited us to a special open house. I went with my camera and had a look around.

I thought I would be incognito, and I was. (My blog was less than half the age it is now.) But near the end Jamie Orchard spotted me and engaged me in conversation, explaining the hard work she and her team do to put together a daily newscast. The things I had said about the station previously on my blog, about its plan to outsource local news production and use fake sets inserted via chroma key, weren't particularly flattering. Not that it's easy to sugarcoat when an organization fires three quarters of its staff.

What struck me about our conversation was that they didn't think I understood the work they do on the daily basis, or might have thought I was blaming them for the quality of their newscast.

I don't think Global offers Montreal's best newscast, as the ads say. But that's not the fault of the staff. The reporters are of high quality, and Orchard is a good anchor. Even Bill Haugland and a staff of Brian Britts couldn't make a top-notch newscast with such few resources. My criticisms are directed at Global and its owners, who want to spend the bare minimum (I would argue less than that) on local programming so it doesn't cut too much into the lazy profit it makes from rebroadcasting House, Family Guy and other popular American shows.

Considering the blog post I wrote after my last visit, I wasn't sure if they'd agree to another one, this one to do a formal profile for The Gazette. I wanted to write something about them because of all the attention paid to their competitors recently, with CFCF getting its new studio and anchor, and CBMT announcing the coming arrival of weekend newscasts.

Global Montreal station manager Karen Macdonald

But Karen Macdonald, CKMI's station manager, eagerly agreed, and in February I sat down with her in her little corner office for an hour to talk about stuff. After that, I was invited into the tiny studio (it's about the size of two apartment bedrooms) to witness the broadcast of the half-hour evening news program live, with Jamie Orchard in the anchor chair.

It was a while until I could get the story done, partly because I had to track down a few people to interview, and partly because I had my actual job to do quite a bit.

Reaction to the published story has been positive so far. Jamie Orchard and Anne Leclair seem to think it's positive, but I was more flattered when the latter referred to it as "accurate". My goal was to give people a picture of what goes on there, and both sides of the argument about outsourcing production jobs.

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