Here’s one of those “really stupid business plans” examples: A startup called ByeBye Logement launched a month ago. For the low low price of $7, you can put a classified advertisement announcing an apartment for rent of sub-lease for 90 days on their website. It becomes part of a massive searchable database (a global search reveals they have a grand total of three listings across Canada right now).

Now, you might ask, why should I pay money to add an apartment-for-rent listing to a website nobody’s ever heard of (and whose visitors can’t even get access to my contact info without signing up first) when I can post to Craigslist or MoreMontreal, high-traffic sites with thousands of listings, for free?

And if you’d asked yourself that question, you clearly would have done a lot more market research than the people behind ByeByeLogement.com.