In an example of corporate chutzpah the likes of which I’ve never seen, Marché Central, the awful strip mall just above the Acadie Circle, is touting its environmental-friendliness by installing 25 recycling bins in its massive parking lots. It’s also distributed recycling bins to its stores, which means that its stores will be allowed to recycle for the first time.
Why do I think this is insane? Look at a map of the mall (click to embiggen):
The red areas (which represent just about everything but the buildings) are parking lots and roads. The green areas (which are just about invisible) represent foliage (trees, grass), which fill spaces that they haven’t figured out a way to park a car in yet.
It gets worse. Besides enough space to park 4,000 cars simultaneously (600 of which are underground), the giant strip mall from hell has absolutely no provisions for pedestrians. Traffic lights have no pedestrian crosswalks. Sidewalks abruptly end forcing people to walk through parking lots. The closest bus comes only every half hour, and it doesn’t enter the mall. There are no bike paths anywhere on or near mall grounds, and very little bike parking space.
So you’ll forgive me if statements like this make me laugh:
«Ici, l’environnement, c’est devenu une priorité. Maintenant, quand le temps est venu de faire une dépense, on essaie toujours de trouver un moyen de réduire nos dépenses en énergie. C’est important de trouver des façons écologiques de gérer nos activités», précise de son côté le directeur-adjoint, Raymond St-Jacques.
«Ce projet est un bel exemple de responsabilité sociale et un effort important pour l’environnement, de dire la mairesse de l’arrondissement d’Ahuntsic-Cartierville, Marie-Andrée Beaudoin. Nous les félicitons et il nous fait grand plaisir de soutenir ce projet par la cueillette des matières recyclables sur le site-même du Marché Central.»
Reading further, you get the real reason behind this move (which, of course, should have been done years ago):
D’ici peu, le mégacentre commercial aimerait obtenir la désignation environnementale Go Green, une certification canadienne remise aux établissements commerciaux qui réduisent leurs dépenses en eau, en électricité et autres, afin d’innover et d’améliorer leurs pratiques environnementales.
In other words, it’s a B.S. PR stunt designed to get a B.S. corporate “green” certification that doesn’t mean anything, and convince the yuppie SUV drivers that by putting a used water bottle into a green bin they’re doing their part for the environment.
Shutting Marché Central down would do the environment far better than any PR stunt they can think of.
And shame on “journalist” Philippe Boisvert and Courrier Bordeaux-Cartierville for allowing a company to fool them so easily with smoke and mirrors.
UPDATE: Chris DeWolf agrees with me.