Shaw Communications has asked the CRTC to add CNN International to the list of eligible channel imports for Canadian cable and satellite companies. Canadian viewers’ exposure to CNNI is currently limited to the British-sounding people they sometimes hear behind an anchor desk during a noon-hour show or when breaking news happens late at night. The programming is distinctly different from CNN’s U.S. channel, and obviously focuses much less on U.S.-specific stuff.
The CRTC’s notice suggests it is ready to approve the channel, since it doesn’t compete with Canadian networks and is unlikely to have any program licensing issues.
No HD for you
Also from the CRTC this week is a denial for a new channel called Canada HD Network, which I mocked back in July. Back then I suggested the CRTC would likely deny the request unless it got much more specific about programming. Otherwise it would compete with conventional general-interest broadcasters.
Sure enough, there were objections from CTV, Canwest, Rogers, Astral Media, The Score and the Canadian Association of Broadcasters, and Canada HD Network was shown the door. Similar decisions were made against its Diversion channel in high-definition and standard-definition (which were for some reason filed separately)
New HD channels coming
The CRTC has approved high-definition versions of the following CTV-owned specialty channels:
- CTV Newsnet
- Business News Network
- MTV Canada
- Comedy Network
- travel+escape
- Outdoor Life Network
This is only the first step in the process. The HD channels must now be created and CTV must negotiate with carriers to have the HD versions added to their lineups.
Good news, bad news for CMT
CMT Canada (Country Music Television) had a few requests for amendments to its license:
- It wanted to make changes to the categories of programs it can air, by adding animated programming and improv/stand-up comedy, by increasing (slightly) its cap on drama/comedy programming and by removing restrictions on the number of feature films it can air (though those films must still feature country music artists). All programming would still have to fit in with the country music theme and fit existing limits on non-music-video programming. Since no opposition was voiced and the proposed changes are not huge, the requests were approved.
- CMT wanted to change the criteria by which videos are deemed “Canadian” to judge only the music and not the video itself. For music video television stations to consider a music video as Cancon-compliant, not only must the music be produced/written/performed by a Canadian (similar to the criteria radio stations use), but the video itself must have been produced by Canadians. This means that a Shania Twain music video wouldn’t be Cancon if it was entirely produced in the States, even though the song itself counts as Cancon for radio stations. This request was denied because it would change policy across the board.
- CMT wanted to change its required financial contribution minimums. Currently it must spend 22% of gross revenues, half on creating new Canadian country music videos and half on creating new (original) programming. It wanted to shift the balance toward programming and away from videos. Partly this is because CMT is less of a music video station (its requirement dropped from 90% to 50%), and partly this is because it would have to spend less of that remaining 78% on original/Canadian programming to meet CRTC requirements if it could shift that budget over. This request was also denied, as the CRTC pointed out that CMT’s revenues have gone up and the network is hardly in a financial crisis.
