Tag Archives: Elliott Price

Elliott Price to host morning show on The Fan 590 in Toronto

Elliott Price

Well, now we know the real reason why Elliott Price canned his daily show on CFMB 1280: He’s moving to Toronto.

Sportsnet announced today that Price takes over as morning co-host at 590 The Fan starting Feb. 27, along with Greg Brady and Hugh Burrill. Their show will be called Sportsnet’s Starting Lineup with Brady & Price, weekdays from 5:30-9am.

I spoke with Price for a story in the Montreal Gazette that appears in Thursday’s paper.

The new show replaces Dean Blundell & Co., which was terminated effective immediately. Blundell said it was a mutual decision.

In Twitter posts (his account is now protected), Blundell gave thanks to Sportsnet:

Thanks to all at Rogers and Sportsnet. Owe a great deal of gratitude. Mutual and in both our best interest to not renew….Everyone at the Fan was super kind to me. Sports deserves people that live it and breathe it. I can’t wait to swim with both arms….and look forward to what’s next.

Because Blundell was such a controversial figure in the biggest market in the country, there’s a lot of coverage of this story from that angle in Toronto: Globe and Mail, Toronto Star, Toronto Sports Media, Barrett Sports Media and The Canadian Press, each with different details and quotes.

Price developed a relationship with Sportsnet, and in particular 590 The Fan program director Dave Cadeau, with his CFMB show, even rebranding it as Sportsnet Tonight.

This change will mean leaving the market he’s worked in for decades, but entering the largest one in the country, and in a prestigious position on top of that. Toronto has both a Sportsnet and TSN radio station, with the Sportsnet station having a 4% overall market share and the TSN station a 0.5% share. But following the popular (though controversial) Blundell won’t be easy.

Price also hasn’t forgotten his former co-host, and sent a public note to his former home suggesting they hire him:

“This is good”

I spoke with Price on Wednesday. He confirmed the obvious, that he knew of his new job when he ended the CFMB show. “They made it clear that they were interested in my services for a couple of months,” he said. “They phoned and said we’re interested in bringing you down here.”

I asked him how long it took for him to say yes.

“Shorter than it took to answer this question,” he said.

Price has spent almost all his broadcasting career in Montreal, at CJAD, CFCF/CIQC, and CKGM (Team 990/TSN 690). Before that he spent three years in New Brunswick and three days in Regina. (“I was out covering a press conference and CJAD called me,” he said of the decision to leave that job so quickly.)

But moving to Toronto wasn’t a difficult decision. “The day the Expos left we were ready to go anywhere and we’ve been in that mood for 12 years,” he said.

Not only is the new job a big step up from CFMB and even a step up from his old one at CKGM — it’s in Canada’s largest sports market, and at a higher-rated sports station — but it gives him a chance to talk less about hockey.

“I’m a baseball fan. I love to talk baseball. I’m glad I get to talk about baseball again. (Montreal is) a one-horse town. There’s the Alouettes and Impact, but people want to hear you talk Habs. I have more interests. I love baseball, I love basketball.”

In Toronto, the Leafs are king, but there are also the Blue Jays and the Raptors.

“There’s no better job (in Montreal) than where I’m going. It would have been easier to just stay in my hometown, but this is good.”

So he’s looking for a place to stay in Toronto. Or, well, his family is looking. “I’m not the boss,” he said. “The boss is scouting.”

What about leaving Montreal? Having to talk about the Leafs instead of the Habs? No problem for Price, since he’s kind of indifferent about either team.

“The Canadiens and the Leafs there’s no difference for me,” he said. “When things go bad, I like to see them go really bad. When they’re good I like to see them go good.”

But he hates the Bruins. And that won’t change in Toronto.

Even talking about the Jays gets him to talk about baseball. The Expos don’t exist anymore, so that rivalry isn’t an issue.

And if the Expos came back?

“We’ll worry about that when the time comes,” he said. “The Expos have been gone for 12 years now, that’s a long time.”

So what will he miss about Montreal?

“Smoked meat and bagels,” he said. He definitely won’t be the first Montreal ex-pat in Toronto who misses Schwartz’s and St-Viateur Bagel.

I also asked him about what he posted to Facebook when he ended the CFMB show, about the English radio market in Montreal and lack of advertisers.

“The problem with the market here is the dwindling language demographic,” he said. He asked me how big Montreal’s English-language market is, and I said it was about the size of Winnipeg. He didn’t really believe it. (Numeris, the company that measures radio ratings, gives Greater Montreal’s anglo market a size of 805,000, and WInnipeg 705,460 in its latest reports.)

But while he said he thought his show was viable, mainly because he didn’t have to worry about covering a lot of overhead in his show’s budget, he put a lot of the blame on himself.

“I did everything, but I’m not a salesman, and I really didn’t do a good job. I did well because I built up a cachet in this town,” he said, noting that a lot of advertisers came to him after he left TSN 690. “I didn’t get out there and sell, and I need to and I didn’t.”

Price is the second former Montreal radio personality to get a job in Toronto this month. Sarah Bartok announced last week she’s joining 93.5 The Move.

UPDATE (Feb. 9): Brady has a long, honest Facebook post today talking about his career, what it’s like to have gotten pushed aside for Blundell, and his new team including Price.

Elliott Price ends show on CFMB

Elliott Price

UPDATE (Feb. 8): Sportsnet has announced that Elliott Price will be co-host of the morning show on Sportsnet 590 The Fan in Toronto.

Elliott Price is pulling the plug on Sportsnet Tonight after a year on CFMB 1280 AM.

In a statement posted to Facebook, Price thanked sponsors, contributors and listeners, but had a message for those who didn’t choose to advertise, as well as Montreal’s English community in general:

Many had a chance to advertise and chose not to.
Although reaching out to you was not one of my strengths.
I hope in the future you can see past your wallets.

If you have a chance and a few dollars and think it important, please invest in our future or soon none of us will live here or our culture will be completely gone.

Price said he’ll take a vacation as he contemplates what next to do with his life.

Price began airing a show on CFMB on Valentine’s Day 2016, three months after he was laid off by TSN 690. It started as a weekly Sunday night show called Price is Right, but was upgraded to a two-hour daily show in June. In August, it announced a deal with Sportsnet and changed its name to Sportsnet Tonight with Elliott Price. At the time, I asked whether the show was viable, and Price said it was about halfway to that point. It seems he couldn’t get it the rest of the way there.

Sportsnet Tonight’s final show is tonight, 8-10pm, on CFMB 1280 AM. There’s been no announcement of what will replace it on CFMB’s schedule.

Elliott Price joins Sportsnet, kinda

Elliott Price, right, with co-host Grant Robinson in the CFMB studio.

Elliott Price, right, with co-host Grant Robinson in the CFMB studio.

It was a bit of a head-scratcher of an announcement: Elliott Price is now part of the Sportsnet Network. But what’s the Sportsnet Network?

I asked the parties involved for a story that appears in Monday’s Montreal Gazette, about what Price has been up to since he was let go from TSN Radio 690 last November.

Basically, it’s an agreement for cooperation. Price gets access to Sportsnet’s branding and personalities he can interview on his show, plus Sportsnet’s website hosts his podcast. On the flip side, Sportsnet’s radio stations in Toronto and Calgary get access to Price to give a Montreal perspective on sports stories, and Sportsnet has a “presence” in the market, a benefit that is less tangible.

I could not get them to either confirm nor deny that money is changing hands as part of this deal, but Dave Cadeau, program director of Sportsnet 590 The Fan in Toronto said the deal isn’t financial in nature. Price is not a Sportsnet employee, and he maintains his editorial independence. Price’s show (which has been renamed Sportsnet Tonight with Elliott Price) also carries some Sportsnet-related advertising, including spots for the upcoming World Cup of Hockey.

It was Price that got the ball moving on this deal, and he said he had been working on it since the beginning. Unlike TSN Radio, which has eight stations in five provinces (in every NHL and CFL market except Calgary and Regina), Sportsnet has only stations in Toronto and Calgary, and so needs some help to cover other major sports markets.

So does this mean we could see other deals like this in the future?

“Could I see it? Sure. Are we thinking about it? No,” Cadeau says. “This is all that is planned.”

Price’s situation is pretty unusual. CFMB is licensed as an ethnic radio station (it is required to broadcast programming in 16 languages for 16 ethnic groups, but there’s no particular limit on the amount of non-ethnic programming it can broadcast otherwise), and so is only sports for 10 hours a week.

The likelihood of Rogers starting a full-time all-sports station in Montreal is virtually zero while TSN 690 is on the air. Outside of Toronto, the market for sports-talk simply isn’t robust enough for more than one station. (Rogers did suggest it might be willing to buy TSN 690 during the Bell-Astral hearings, but it’s unclear how serious that offer was.)

So this represents the next best thing. Sportsnet gets a presence in the city that it doesn’t have to pay for, and Price gets to look a lot more professional and get lots of expert guests by associating himself with this big brand.

Price also is now a regular panelist on Sportsnet Central Montreal, the weekly sports talk show that airs on City Montreal.

Is Price’s show viable?

I asked Price whether he thinks he can get enough advertising to make his show break even. The initial response from advertisers has actually been quite impressive. Since it started as a one-day-a-week show on CFMB, the show has had several local sponsors. He said it was enough that the Sunday show paid for itself, but with the expansion to five days a week (making this a de facto full-time job for Price and co-host Grant Robinson), the advertising demands are greater. He guesses he’s about halfway there, though.

CFMB's main studio.

CFMB’s main studio.

This was my first visit to the new studios of CFMB since the Evanov Radio Group bought the station and moved it to new offices on Papineau Ave. in Rosemont. The building, which doesn’t have any exterior signage, has newly renovated offices on several floors (and half-floors). Upstairs are the studios of sister station AM 980.

The new studio is clean and reflects a the new reality of radio, and the big windows will expose hosts to a lot more natural light than the basement studios the station vacated in Westmount.

CFMB's ground-floor studio on Papineau Ave.

CFMB’s ground-floor studio on Papineau Ave.

UPDATE (Aug. 11): Price is interviewed on Breakfast Television Montreal about his new show.

Elliott Price upgrades to daily show on CFMB

Four months after Elliott Price launched his Sunday night sports talk show on CFMB 1280 AM in the aftermath of his layoff from Bell Media, he’s replaced it with a nightly two-hour talk show that begins tonight.

Price is Right will run 8-10pm weekdays, which is an awkward time for a sports talk show because, well, aren’t most people watching sports during those hours? (At least with the Stanley Cup awarded and the NBA championship about to be, the evening sports schedule gets a bit less busy.)

Price’s show replaces not much interesting. Since Evanov Radio purchased the station, the hours of 6pm to 10pm weeknights have been given to “Lounge”, a music show similar to those on Evanov’s Jewel radio stations. The station is still mainly Italian (5am-6pm weekdays), with programming for the Haitian and other ethnic communities after 10pm or on weekends.

The show has lined up several sponsors, which Price promotes during his show and podcast, including Portes Fenêtres Etc., Traiteur Mezza and real estate broker Terry Vlogiannitis. The 44 episodes of his podcast have 14,940 downloads as I write this (an average of 340 each), which isn’t too bad considering TSN 690 has about 2,000 listeners during the average minute.

Elliott Price returns to radio with Sunday night show on CFMB

Elliott Price (file photo, obviously)

Elliott Price (file photo, obviously)

Two and a half months after being shown the door by TSN Radio 690, Elliott Price announced Monday he’s getting back on the airwaves, though in a much less high-profile gig: A two-hour Sunday night show on multilingual station CFMB 1280 AM.

“That’s what’s available,” Price told me about the timeslot. “I was looking around for airtime and there were other options that didn’t fit what I wanted to do, so this is what we’re going to do.”

This isn’t a new job that Price has been hired for, it’s time that he’s brokered on the radio. This means if he wants to get paid, he needs to sell his own advertising. It’s something he hasn’t handled before, he said, but he’s been talking to a few potential advertisers and he’s confident he’ll be able to sell the show.

“I’m confident because it’s affordable,” he said, in a somewhat self-effacing manner. Ad rates for Price is Right won’t be nearly as high as those for the TSN morning show.

The new show, which begins on Valentine’s Day, will be mainly Price talking about sports. It’ll start with a rant from Price, and follow with interviews and other talk. He’s roped in Grant Robinson, a former TSN 690 intern and co-host of The Sports Grind on CJLO, to join him so he’ll have someone to interact with regularly.

“I have a lot to say and I’ve bottled it up for two months,” Price said.

There will also be a podcast, whose schedule isn’t set in stone but will be “more than once a week” as Price’s schedule allows and as there’s enough material to talk about. The plan is to put the best of the podcast on the show and vice-versa.

“We can branch out, we can do more, but I think our basic focus should be sports,” Price said about the shows’ content.

Price didn’t want to talk about what happened at TSN Radio. I suspect that might be because it’s only been two and a half months and they’re probably still paying him some severance. But he did say that after the time off “it’s time to get off my ass and get back to work.” He’s been a guest on City TV’s Sportsnet Central Montreal, but that’s not permanent nor enough to pay the bills.

“What do I do? I watch sports, and I talk about them and right now it’s just my son listening to me. He’s a fine audience but he only pays me so much.”

The shift to another station, whose programming is mainly not in English, will be a change for Price. But so will the schedule, after so much time hosting morning shows.

“I still get up early but not as early, think more 6 and less middle of the night,” he said. “Now if we can retrain the pets we’ll be so happy. They’re still on the 4 am shift.”

UPDATE (Feb. 17): Price’s podcasts, including highlights from the Sunday show, are posted here. On Sunday’s first show, Price addresses his dismissal from TSN 690:

How is it possible that an all-sports radio station in my home town exists and I don’t work there? Just so you know, I never embarrassed the brand, was not let go for something I said or did or as far as I know didn’t do. I showed up for work every day — okay, 99 per cent of the time — on time. I missed one day of work in 36 years. Hey, I’m a numbers guy. And while I believe you have to offer something in my business to get something back, it’s their money. They get to decide who to spend it on, and you get to decide if that’s good enough for you.

Price also listed a series of local sponsors who jumped on board with the new show.

Price is Right’s intro is voiced by Jim Connell.

TSN 690’s Elliott Price, Abe Hefter laid off as part of Bell Media cuts in Montreal

The wave of job cuts sweeping Canada finally hit Montreal today, with the first big names on the list of those getting the axe: Elliott Price, co-host of the morning show on TSN Radio 690, and Abe Hefter, host of the weekend morning show.

I lay out the news in this story in the Montreal Gazette.

“Unfortunately, I can confirm that Elliott Price departed the company as part of the ongoing restructuring at Bell Media,” was the official comment from Bell Media spokesperson Olivier Racette.

Bell Media isn’t offering much comment on departures, and program director Chris Bury referred all comment to Racette.

Price didn’t respond to a request for comment and hasn’t said anything on Twitter, but he did change his Twitter biography:


Price’s departure leaves the morning show in the hands of Shaun Starr and Rick Moffat, along with their contributors.

Price has been a fixture on Montreal radio since 1982, notably as a voice of the Montreal Expos.

Hefter, host of The Locker Room, is also gone, Mitch Melnick announced today on the air.

Other confirmed on-air cuts:

The fact that both Virgin and CHOM have ditched their overnight hosts suggests to me that they might try going announcerless overnight. We’ll see.

There are also several behind-the-scenes jobs at these stations that have been cut. Producers, marketing and promotions people and others.

At CTV Montreal, the cuts have been more modest. No anchors or reporters have lost their jobs yet, though they will be filling the vacant Quebec City reporter position internally instead of hiring someone new, according to union local president Susan Lea.

Five positions are gone, all in operations (i.e. off-air jobs), of which one was a voluntary departure with a severance package to protect the job of a younger employee, Lea said.

“We’re expecting a couple more” jobs to be cut, she said.

Lea said CTV Montreal was probably spared more severe cuts like we’ve seen elsewhere because of more severe cuts that happened a year ago. The station is down to about 100 people.

I haven’t heard about on-air cuts at RDS or other French-language properties in Montreal yet.

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Learn play-by-play from the pros*

Every year, Concordia University’s journalism department hosts a day of seminars from sports journalists, sponsored by Rogers Sportsnet.

This year’s lineup looks interesting, if only because of a panel called Life After the Expos, with Dave van Horne and Elliott Price. It will be followed by a play-by-play workshop, which also includes Sportsnet’s Rob Faulds.

Registration is free, and the event takes place at Loyola campus on Saturday, Nov. 7.

* Of course, the likelihood of anyone getting a job in sports journalism, much less as a play-by-play announcer, is just about zero in this media environment.