It’s not just me who’s been talking to English-language broadcasters in Montreal. Italian community magazine Panoram Italia has been profiling members of its community who have jobs in the media in Montreal. The magazine’s December/January issue is devoted to it, with CBC’s Sabrina Marandola and CJAD/CTV’s Laura Casella on the cover.
Going through the list, you can see how prolific they are here. Morning show hosts, weather presenters, journalists. Good thing they come in peace (and pizza).
- Sabrina Marandola (CBC) and Laura Casella (CJAD/CTV)
- Natasha Gargiulo and Freeway Frank Depalo (Virgin Radio) (Gargiulo was also profiled in 2011)
- Cousin Vinny Barrucco (The Beat)
- Frank Cavallaro (CBC)
- Rick Campanelli (Global’s ET Canada)
- Terry DiMonte (CHOM)
- Tony Marinaro (TSN 690)
- Mose Persico (CTV)
- Davide Gentile (Radio-Canada)
- Franco Nuovo (Radio-Canada)
- Marianna Simeone
The Suburban crunches some numbers in the evening TV news race here, and theorizes that Frank Cavallaro’s move from CTV to CBC had something to do with the latter’s 25% jump in viewership over last year, prompting Inside the CBC to wonder if weathermen are the magic ticket to success.
I think we should take a step back here. 25% seems large, but only represents about 6,000 actual viewers. CBC Montreal’s news audience is still an order of magnitude smaller than CTV, which has dominated the race since CBC gutted Newswatch.
Though I’m sure Cavallaro has a loyal audience, the numbers probably have more to do with people slowly trickling back to CBC after the network decided to bring back a local one-hour newscast. And the station still has plenty of ground to make up. It needs a new studio (well, actually, it needs its own studio), a graphics department, and other things that only money can buy.
Meanwhile, The Suburban notices that Paul Graif, a victim of Global Quebec’s job cuts, is now at CTV. Another example of why we have one local news program here and two pretend local news programs.
Michel Godbout announced yesterday on the Montreal evening newscast that Cavallaro will become their new “weather specialist” starting in a couple of weeks. He replaces Geeta Nadkarni, who moves to environment reporting.
Frank also announced the news himself on his new blog.
One advantage that being on CBC gives him is potential international exposure. CBC Montreal puts its evening News at Six on its website in Windows Media format.
The appointment gives Montreal viewers a choice, between experience and professionalism at CBC (well, as much professionalism as a guy associated with zucchini can have anyway) and cheery perkiness of CTV’s weatherbabes.
Which of these will Montrealers choose?
UPDATE (Jan. 30): Boone compares Cavallaro with Andrew Marquis, who died shortly after being stolen away by CBC Montreal from Pulse News.
One can guess at why this decision was made: hair not blond enough, boobs not perky enough, insufficient ratings boost from teenage boy masturbation (though I dispute that last one, see below).
But no matter his meteorological credentials or his mad witty-banter skills that he displays with other hosts, Frank has always been a polarizing figure, as evidenced by two Facebook groups: one praising his giant zucchini, another recommending his lynching, that are fiercely competing for membership (28 members in the former, 26 in the latter as of this writing).
Of course, with looks like these, the World’s Top Weather Presenter probably won’t be out of a job long:
The news also has a funny timing to it. Tomorrow is the one-year anniversary of the departure of Bill Haugland.
So who’s next off the island?
Here’s a quick cheat sheet of CTV News’s big personalities (hey, where’s Rob Lurie?), assuming of course that looks is your only criteria. It’s ordered by seniority, with the newest members on the left. I’m discounting lead anchors Mutsumi Takahashi and Brian Britt (lower left), since I’m pretty sure they’re set for as long as they want the jobs.
UPDATE (Dec. 21): The Suburban’s Mike Cohen has some career suggestions for Frank: either radio or a job at CBC.