I first spoke with Sylvain Gagné on May 6, 2014. It was shortly after he sent out a press release about the upcoming launch of Terror TV, a specialty television channel devoted to horror movies. A French version called Frissons TV had just been approved by the CRTC.
The channels, one each in French and English, were set to launch that fall.
I sat down with Gagné at the Gazette restaurant in Old Montreal (which was named after the newspaper I work for and is in the building it once occupied). We had a long chat, about how he couldn’t understand the decision by Corus to pull the plug on the Dusk channel (formerly Scream TV), how the financial information it disclosed to the CRTC showed it to be healthy, and how the data he’s seen on video-on-demand consumption of horror films makes such a channel a no-brainer.
But I never ended up writing the article, and the channel never launched. Until now.
After signing a distribution deal with Videotron, Frissons TV (in French only for now) will launch on Sept. 1, with a free preview for Videotron customers until Nov. 18.
I spoke to Gagné again, and wrote about what to expect from the channel in this story at Cartt.ca. For those without a Cartt subscription, here are the details to know:
- The channel will be commercial-free (Gagné said it makes no financial sense to put in the effort to sell ads that people won’t want to see anyway).
- The channel will be available in HD only on Videotron, Channel 799.
- After the free preview, the channel will be available on Videotron’s custom packages, and will be added to the Mega package that has all the non-premium channels. It will also be available individually as of December for $5 a month.
- Videotron will have some of Frissons TV’s content available on demand for subscribers.
- There will be three original series launching over the next year, one of which will feature shorts.
- Negotiations are continuing with other providers, particularly Bell. Videotron is the launch provider but the channel will be available to others in October. There hasn’t been much effort to sell the channel to non-Quebec providers like Rogers.
- An English version of the channel is in the future plans, but only once the French version gets off the ground.