Via Martine, the WGA, the American writers union which is currently holding us hostage by denying us House-isms on strike for the rights to more than mere pennies from DVD sales and all of nothing from online publishing of TV shows and movies, isn't lying down or holding useless marches with picket signs. They're creating media to rally support for their cause.
In essence, it's a tactic we've seen before but on a much larger scale. When CBC employees were locked out in 2005, they started producing blogs and podcasts to keep communication going. After it was over, the blogger for CBC Unlocked, Tod Maffin, was given the job of running Inside the CBC, a decidedly uncorporate, uncensored blog about the inner life of the Mother Corp., with its blessing.
Locked-out journalists at the Journal de Québec are still, since April, putting out a competing daily newspaper as part of their pressure tactics. The move has rallied support among other unions (who have helped them financially) politicians and newsmakers (who refuse to deal with Canoe reporters, a fly-by-night "wire services" and other scabs) and readers (who have cancelled subscriptions and are picking up the competing paper).
With Hollywood, the tactic that's getting the most play is online video (ironic since the dispute is over how little they get paid for online video). Writers for popular shows like The Office, the Daily Show and the Colbert Report have been cracking jokes on YouTube, and the actors are coming out to support them. Some like McDreamy and co. talk calmly about the issues, others like Sarah Silverman make the funny, and then there's Sandra Oh.
The latest campaign, called "Speechless", involves short black-and-white clips of actors in a world without scriptwriters. Most of them are of the actor-stands-blank-faced-and-says-nothing variety. Others are pretty funny. There's a new one every day.
Some of my favourites below:
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