Tag Archives: Mark Bergman

Promotions at CJFM

April 10, 2010 – 1:32 am| Posted in Radio

From Mark Bergman via Milkman Unlimited comes news about new appointments at CJFM 95.9 aka Virgin Radio 96, two of whom replace Bergman himself, who has been holding a few titles since being named the station's program director and has been looking for new blood for the past few months:

The big one is behind the scenes. Madhvi Shah becomes the station's music director, taking over from Bergman. "Madhvi is part of the reason that Virgin Radio has been enjoying the success that it has. Her attention to detail, strong work ethic, love of music, and her strong desire to win, will make Madhvi a successful and strong Music Director," Bergman writes.

Vince Barrucco

Vince Barrucco, aka "Cousin Vinny", who has been getting the really crappy shifts of late (late night weekdays and early morning weekends), takes over Bergman's afternoon show The Rush.

Bergman writes:

"Over the last 2 months I searched across the country for Montreal's next big star. Throughout my search, I began to notice that Montreal's next big star was right here in Montreal! Cousin Vinny possesses a rare quality that allows him to raise his game faster than anyone I've ever met. Vinny has been working with Cat Spencer over the last couple of months in order to get the gig of his dreams. Well today his dreams come true! Vinny's slick on-air style, hot phone calls, and targeted material will give The Rush the fuel that it needs to continue owning the #1 afternoon drive position in Montreal!"

Natasha Gargiulo

Finally, Natasha Gargiulo, who you might recognize from Global Quebec, Entertainment Tonight Canada and CJNT's Italian show, will be a contributor to Vinny's show, with segments three times a week.

Unlike some other radio stations in Montreal, CJFM has been enjoying climbing ratings of late. So it's all happy fun time with no downside.

We'll see how long that lasts.

I'll get more details from Bergman just as soon as it's no longer 1:30am on a Saturday.

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Mark Bergman hiring own replacement at CJFM

January 16, 2010 – 5:17 pm| Posted in Montreal, Radio

A year ago, Mark Bergman launched Virgin Radio 96 on air. Now he da boss.

Mark Bergman, who hosts the afternoon drive-time show on CJFM (Mix 96 Virgin Radio 96) but was recently promoted to interim program director at the station, is hanging up the mic and hiring his own replacement.

But he won't disappear forever, he tells me:

Radio is a passion of mine (I'd have to be crazy to be in this biz, if it wasn't).

I started off handing out bumper stickers, then tech work, then overnight shows, evenings, drive, and now the next step for me is programming the entire station. It's ways been a goal to program... But yes, I will still be around on-air here and there.

Bergman, who I'm told spends his days alone in his office crying, with occasional screams of "Chantal! Why did you leave me?", is accepting applications for a permanent weekday 4-7pm host until Jan. 31. Requirements are three years of on-air experience, the kind of energy and perkiness that you'd expect from a music radio announcer, and "fashion sense of Lady Gaga", which I find an odd requirement because every time I see someone from that station they're wearing a standard-issue Virgin Radio T-shirt.

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Chantal Desjardins replaces Kim Rossi on CHOM morning show

December 17, 2009 – 2:13 am| Posted in Montreal, Radio
Chantal Desjardins and Mark Bergman put on their sad faces in announcing they're splitting up on Twitter

Chantal Desjardins and Mark Bergman put on their sad faces in announcing they're splitting up on Twitter

The game of musical chairs in local radio continues. Bob Harris, formerly the head honcho at Astral Media's Montreal radio stations, is moving to take a similar job in Hamilton. His wife, CHOM morning host Kim Rossi, joins him and gets a job in St. Catharines.

Two weeks ago, Astral announced that each station would have its own program director and promotion director. Mark Bergman will take over Harris's job at CJFM 95.9 (Virgin Radio 96).

Rossi's job will instead be filled by Chantal Desjardins, Bergman's afternoon cohost on CJFM.

Mike Cohen was the first with the news in The Suburban. Bergman and Desjardins made the announcement on Wednesday's show. Desjardins joins the CHOM morning team of Ted Bird and Pete Marier on Jan. 4.

Before then, hopefully someone will figure out how to change the name of the Mark & Chantal Facebook fan page.

From her bio:

Chantal received a Communications degree from the University of Winnipeg and a Creative Communications diploma from Red River College. She then got her big media break as a sports anchor/reporter at CityTV Winnipeg.

Chantal got her first taste of radio thanks to a number of guest appearances on Winnipeg’s Q94FM and BOBFM’s morning shows. Once Chantal realized she could wear jeans and a ponytail every day to work, it was only a matter of time before her big TV hair and spray tan days were behind her.

Chantal’s lived in Montreal since 2006, reporting on the Montreal sports scene for CJAD800AM and helping people get home every afternoon as a traffic reporter for Astral Media Montreal.

Meanwhile Rossi, whose last day on CHOM's morning show is this Friday, has a long post on her blog saying thanks to just about everyone she's ever met.

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Behind-the-scenes changes at Astral Media radio

December 3, 2009 – 7:47 pm| Posted in Montreal, Radio

From the Airchecker blog, a memo about changes at Astral Media radio stations in Montreal (which include CJAD 800, CHOM 97.7 and CJFM 95.9).

The skinny:

  • Mike Bendixen, former CJAD programming director who took a temporary job doing the same at CFRB 1010 in Toronto, will remain there permanently.
  • Steve Kowch, the man Bendixen replaced at CFRB (and who took Bendixen's job at CJAD in a rather ironic move), is out. His last day is Dec. 18. He had expected to be at CJAD until March. Now he can concentrate on writing a book, at least.
  • Chris Bury takes over as PD/Interim News Director at CJAD on Jan. 4. Bury started at CJAD in 1998, but for most of this decade worked at 940 News. He became CINW's program director when it became 940 Hits.
  • Mark Bergman becomes Interim Program Director of CJFM (Virgin Radio 96), replacing Bob Harris, who is leaving for Hamilton. Bergman is currently the assistant PD. Bergman will remain on his afternoon show with Chantal Desjardins.
  • Mathew Wood, who managed promotions for all three stations, now focuses exclusively on CHOM.
  • Melissa Mancuso, a promotions assistant, replaces Wood as Promotions Director at CJFM.
  • Bianca Bayer becomes Promotions Coordinator for CJFM. (What's the difference between a Promotions Director and Promotions Coordinator? Beats me.)
  • Lisa Fuoco becomes Promotions Director at CJAD, stripping "assistant" from her title.
  • Peter McEntyre will assist Fuoco part-time. (McEntyre is also one of the hosts of CJAD's Irish Show)

VP/GM Martin Spalding explains the strategy, in case it's not obvious:

The strategy is to have a dedicated Program and Promotions Director for each station. This will enable CJAD, Virgin 96 and CHOM to compete independently, prosper and build strong brand identities within an aggressive and ever-evolving radio market.

Could it be that Astral Media is finally realizing that radio stations work better if they have their own brands and target audiences, and that the tag "an Astral Media radio station" doesn't impress anyone?

UPDATE (Dec. 10): The Suburban's Mike Cohen talks briefly with some of the figures in these changes.

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