There’s been no press release, and I haven’t gotten the company to confirm it, but Bell Media has been advising cable companies that Viewers Choice Canada pay-per-view is shutting down on Sept. 30. (UPDATE July 16: Bell finally confirmed it in an email to Canadian Press. It says there will be a single layoff, and it will work with other providers to find an alternative PPV service.)
As I explain in this story for Cartt.ca (subscription required), Bell became the majority owner of Viewers Choice when it acquired Astral Media last year. But Bell doesn’t use Viewers Choice for its own TV subscribers, instead preferring its own in-house service Vu! There has been speculation that something would happen to Viewers Choice, and those seemed partially confirmed in February when it turned in its now unused satellite distribution licence.
Dating back to 1991, Viewers Choice was once the exclusive PPV provider for eastern Canada. It’s no longer exclusive nor regional, but its history means it’s still the PPV service carried on many systems in eastern Canada, including the big ones — Videotron, Cogeco, Rogers, Eastlink and Bell Aliant.