Podcast Plan B is a blog series about four Montreal radio personalities that have begun independent podcasts over the past few months. It’s an expansion of a Gazette article I wrote on the topic, explained here.
- Name: Peter Anthony Holder
- Radio job: Former host of Holder Tonight on CJAD 800AM in Montreal, simulcast on CFRB 1010AM in Toronto
- Podcast: The Stuph File
- Podcast URL: http://www.thestuphfile.com
- Length: About 56 minutes
- Format: MP3
- Frequency: Weekly (airs and is released online on Mondays)
- Subject: Interviews, segments with regular guests, and strange news stories (“anything but politics,” he explains)
Peter Anthony Holder
You could call Peter Anthony Holder a pioneer. That is, if he’s successful.
On Aug. 5, Holder got the news, along with many others, that he was being let go from CJAD Radio. The overnight show Holder Tonight, which he hosted since 1990, had aired its last show the night before, and he didn’t even know it at the time. He had to cancel the coming night’s guest and go home.
As fans expressed outrage at CJAD’s decision to let him go in whatever medium they could find to do so, Holder kept quiet. He had planned to go on vacation anyway, he explained on his blog a month later, so he just went ahead and did that, contemplating what he would do now.
He also defended CJAD’s decision to fire people without giving them a chance to say goodbye to their listeners:
People who do live radio do not and should not get a chance to say goodbye. With 50,000 watts of raw power on two radio stations beaming across all of eastern Canada, into three Border States and beyond, no broadcast outlet in their right mind would give a talk show host who is about to be shown the door a chance to vent their spleen. That would be tantamount to being let go from a major corporation in a major metropolitan area and right after they escort you to the curb of their shiny high rise at high noon, they hand you a bull horn.
It seems incredible that someone who has had the same job for two decades – and in radio for most of his adult life (you can see his complete resume on his website) – would be so understanding about his own termination, but Holder points out that, in commercial radio, you’re hired to be fired. The station looked at numbers being pumped out by these new electronic devices that people wear, and they were telling managers that Holder’s show wasn’t attracting enough to make him profitable anymore.
As you can imagine, Holder disagreed with that assessment. He knew there was a business model that could make the show work. But now it was up to him to figure it out.
Besides, he kept reading those strange news stories, and he needed an outlet to talk about them.
“The best part of my job was finding a bunch of weird and wacky people,” Holder said. “After leaving CJAD, it was ‘Oh, I have no reason to call somebody.'”
Holder said the idea of a podcast had been swimming around the back of his head for a while. “CJAD at any time can take away my airtime. They really can’t take away my show. I said that at a time when there wasn’t an outlet.”