
BEFORE: Cyberpresse.ca

AFTER: LaPresse.ca
When I heard last night about how Cyberpresse.ca was being transformed into LaPresse.ca today, I started planning a post in my head, about how the last great example of the "portal" concept from a decade ago had finally fallen, following in the footsteps of Canada.com and Canoe.ca, who for years forced its papers and other brands to be mere sections of the portal instead of having their own websites with their own domain names.
But ... that doesn't seem to be what has happened here. At least not yet. Instead, they've changed the name and the branding (one that has existed for more than 10 years), but not the concept, and for now anyway all the Gesca newspapers still share the same online brand.




















